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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$196.52 USD

196.52
25,783,367

+0.43 (0.22%)

Updated Aug 7, 2025 04:00 PM ET

After-Market: $196.69 +0.17 (0.09%) 7:00 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 36% (158 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Benjamin Rains headshot

Did Snap Win Gold With $75 Million NBC Winter Olympics Deal?

Snapchat's parent company Snap Inc. (SNAP) just landed a massive content deal with NBCUniversal for the 2018 Winter Olympics. But what does it mean for the struggling social media app?

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    Domino's (DPZ) Robot Delivery Expands to Europe

    Domino's Pizza Inc. (DPZ) is expanding its robot delivery service to Europe. The recognized world leader in pizza delivery is teaming up with the London-based startup, Starship Technologies, to deliver pizza in Germany and the Netherlands with robots.

      Sheraz Mian headshot

      Looking Ahead to the Q1 Earnings Season

      At the sector level, 8 of the 16 Zacks sectors are expected to earn more relative to the year-earlier period.

        Sheraz Mian headshot

        Looking Ahead to the Q1 Earnings Season

        At the sector level, 8 of the 16 Zacks sectors are expected to earn more relative to the year-earlier period.

          Tracey Ryniec headshot

          Could Stocks Double in the Next 5 Years?

          With stocks at all-time highs, is it possible for them to break out and move even higher over the next few years?

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            Snap Stock: A Gimmick for Insiders to Cash In

            When digging into Snap???s stock issuance, it seems that their primary intentions are to make their insiders rich.

              Zacks Equity Research

              Verizon Teams Up with SES, 4K Content for FiOS TV Customers

              Verizon Communications (VZ) has collaborated with SES to test the latter's Ultra High Definition (UHD) platform in order to deliver 4K content to its FiOS customers.

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                Following Snap, Tech Startup Yext Prices IPO

                On Tuesday, New York-based tech startup Yext Inc. has priced its upcoming initial public offering between $8 and $10 per share, according to its updated S-1 filing with the SEC.

                  Zacks Equity Research

                  Is Apple Looking to Expand in the Augmented Reality World?

                  Apple Inc (AAPL) is accelerating its efforts in the AR space, reports The Financial Times.

                    Zacks Equity Research

                    Is Baidu Poised to Gain from Driverless Car Unit Spin Off?

                    Baidu, Inc. (BIDU) plans to spin off its driverless car unit

                      Zacks Equity Research

                      U.S. Senate Votes to Eliminate FCC's Broadband Privacy Rules

                      Recently, the U.S. Senate voted against a set of privacy rules for broadband service providers, previously proposed by the telecom regulator FCC under the democratic administration of President Obama.

                        Zacks Equity Research

                        Google Aims at Workplace Diversity with Howard West Program

                        Alphabet Inc.'s (GOOGL) Google has partnered with Howard University to offer black software engineers a chance to learn from a new program called "Howard West".

                          Zacks Equity Research

                          Will Twitter's Proposed Subscription Model Achieve Success?

                          Twitter Inc. (TWTR) is contemplating on developing a premium version of Tweetdeck interface, for which the company will charge subscription fees.

                            Zacks Equity Research

                            Apple (AAPL) Acquires Workflow, to Integrate with SIRI

                            Apple Inc. (AAPL) recently acquired Workflow, a popular automation app, which allows users to group together varied number of actions to complete tasks.

                              Zacks Equity Research

                              Is India the Next Big Market for Apple's (AAPL) iPhones?

                              Per The Wall Street Journal, the company's Taiwanese supplier, Wistron, is likely to start making Apple Inc.'s (AAPL) iPhone 6 and 6S models in the next four to six weeks at its manufacturing facility in Bengaluru, India.

                                Joseph Lu headshot

                                TripAdvisor (TRIP) Rallies on Priceline Merger Talk

                                On Thursday, shares TripAdvisor, Inc. (TRIP) rallied on Priceline (PCLN) buyout talks. TRIP is up 2.54% to $42.42 per share. These two companies are no strangers on the buyout table. Buyout rumors have occurred a few times, but no deal was struck.

                                  Zacks Equity Research

                                  Twitter (TWTR) Suspends Thousands of Terrorist Accounts

                                  Twitter Inc. (TWTR) has taken a strong step to counter terrorism by flagging accounts linked with terrorism on its platform.

                                    Zacks Equity Research

                                    Fitbit Plunges to 52-Week Low: Three Reasons to Stay Away

                                    Shares of Fitbit, Inc. (FIT) hit a 52-week low of $5.42 on Mar 22.

                                      Zacks Equity Research

                                      AT&T & Verizon Suspend Marketing Advertisements from YouTube

                                      AT&T Inc. (T) and Verizon Communications Inc. (VZ) have decided to suspend their marketing campaign on Google's YouTube site.

                                        Zacks Equity Research

                                        Does Facebook's Video Strategy Make It a Top Growth Stock?

                                        Facebook has a Growth Style Score of "A". Our research shows that stocks with Growth Style Scores of 'A' or 'B' has high chances of growing further.

                                          Zacks Equity Research

                                          The Google Ad Controversy: Should it Matter to Investors?

                                          Alphabet Inc.'s (GOOGL) Google is currently in the news regarding the issue of ads emerging next to YouTube videos that display homophobic and anti-Semitic contents.

                                            Zacks Equity Research

                                            Internap, GCP Applied Technologies, Twitter and Google highlighted as Zacks Bull and Bear of the Day

                                            Internap, GCP Applied Technologies, Twitter and Google highlighted as Zacks Bull and Bear of the Day

                                              Kevin Cook headshot

                                              Irrational Demands: Of Anchors, Pearls, and Procrastination

                                              While Dan Ariely's first book offered a shocking view of human behavior, Payoff may change your life for the better

                                                Joseph Lu headshot

                                                As AAPL Stock Hits All-Time High, Apple Launches Red iPhone, New iPad

                                                Apple Inc. (AAPL) opened the day at an all-time high at $142.15 per share with the release of a new color of the iPhone 7, new video app, and new iPad.

                                                  Sejuti Banerjea headshot

                                                  Tech Roundup: Intel Buys Mobileye, Pandora Launches Premium

                                                  The top news from last week was Intel (INTC) buying Mobileye for $15 billion, but Pandora's (P) Premium tier, Nintendo's success with the Switch and other news also made headlines.