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Alphabet (GOOGL)

(Real Time Quote from BATS)

$196.32 USD

196.32
21,192,735

+0.23 (0.12%)

Updated Aug 7, 2025 03:45 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 36% (158 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

IBM's Prospects Bright on Watson's Increasing Popularity

International Business Machines Corporation's (IBM) cognitive solution platform, IBM Watson witnesses increasing adoptions.

    Zacks Equity Research

    Google Pixel 2 Revealed in Leak, Game Changer for Alphabet?

    Alphabet Inc.'s (GOOGL) Google will have to outsmart Apple and Samsung on both the software and hardware fronts at a competitive price.

      Joseph Lu headshot

      Twitter Bot Scandal Puts Further Pressure On CEO Jack Dorsey

      Jack Dorsey, CEO of Twitter Inc. (TWTR), is facing another problem to convince advertisers to return to Twitter. As a new research showed that up to 15% of Twitter's 319 million users can be bots rather than human.

        Joseph Lu headshot

        Google's Rating Cut Over YouTube Ad Placements

        Alphabet Inc. (GOOGL), the parent company of Google, received a downgrade today to "Hold" from "Buy" by Pivotal Research analyst Brian Wieser. The reason for the rating cut centered on the placement of YouTube???s ads. Some ad buyers had voiced that their ads appeared next to videos carrying homophobic or terroristic videos on YouTube.

          Zacks Equity Research

          Is Google or Amazon Winning the Home Assistant Market?

          Of all the recent technological trends, the rise of home assistant products is one of the most intriguing ones. These products are developed to control home devices like home security, lighting and sprinklers, to name a few.

            Zacks Equity Research

            IBM's Cloud Computing Holds Potential: Should You Buy?

            International Business Machines Corp's (IBM) recent investor briefing reflected its continuing focus on being a cloud-first company.

              Zacks Equity Research

              Alibaba Continues to Diversify, Invests in Gaming Platform

              Alibaba (BABA) is investing $145 million in partnerships with mobile gaming companies to expand mobile game distribution globally.

                Zacks Equity Research

                Facebook (FB) Looking for a Retail Head to Sell Hardware

                Facebook Inc (FB) is looking for a GTM Retail Program Manager to boost it consumer hardware products business.

                  Zacks Equity Research

                  Ericsson Wins Media Management Services Contract from BBC

                  Telefonaktiebolaget LM Ericsson (publ) (ERIC) recently announced that it has inked a multi-year contract with BBC, to offer post-production and media management services to BBC Creative.

                    Zacks Equity Research

                    IBM Watson Health Inks Deal with MedyMatch for Healthcare AI

                    International Business Machines Corporation (IBM) owned Watson Health has recently inked a five-year agreement with MedyMatch, an artificial intelligence (AI) startup.

                      Zacks Equity Research

                      Google Eyes Algorithm Enhancement, Flags "Offensive" Content

                      Alphabet Inc.'s Google is taking steps to spot potentially upsetting or offensive content and reduce their appearance on the search results page.

                        Joseph Lu headshot

                        Oracle (ORCL) Stock Spikes on Impressive Q3 Earnings and Cloud Revenues

                        Oracle Corporation (ORCL) is up 7% at $45.94 per share in midday trading on Thursday after posting impressive third quarter earnings yesterday, beating both the Zacks Consensus earnings and revenues estimates. (To learn more about Oracle's Q3 Earnings, check out this Zacks article: Oracle (ORCL) Beats on Q3 Earnings & Revenues: Stock Up)

                          Zacks Equity Research

                          Zacks Earnings Trends Highlights: Apple, Alphabet, Facebook and Micron

                          Zacks Earnings Trends Highlights: Apple, Alphabet, Facebook and Micron

                            Zacks Equity Research

                            Twitter's (TWTR) Prominent Accounts Hacked, Shares Fall

                            Reportedly, Twitter Inc (TWTR) was in for a rude shock after some of its high profile accounts were hacked and used to post tweets in favor of Turkish President Recep Tayyip Erdogan.

                              Zacks Equity Research

                              Genpact (G) Acquires Rage Frameworks to Boost AI Offerings

                              Genpact Limited (G) recently announced plans to acquire Rage Frameworks, a Dedham-based artificial intelligence (AI) startup.

                                Zacks Equity Research

                                Snap Inc's (SNAP) Revenue Forecast Slashed, Shares Fall

                                As per eMarketer, Snap Inc.'s (SNAP) ad revenues for the current year are projected to be $770 million, $30 million less than the earlier estimate, due to "higher-than-estimated revenue sharing with partners."

                                  Zacks Equity Research

                                  4 Stocks That Can Rival Intel in the Driverless Car Market

                                  Intel Corp???s (INTC) recently announced plan to acquire Israel-based Mobileye will improve its competitive position in the fast growing driverless car market.

                                    Sheraz Mian headshot

                                    What Will the Q1 Earnings Season Bring?

                                    The market will be looking for the favorable trends in Q4 to continue in the Q1 reporting cycle.

                                      Sheraz Mian headshot

                                      What Will the Q1 Earnings Season Bring?

                                      The market will be looking for the favorable trends in Q4 to continue in the Q1 reporting cycle.

                                        Brian Bolan headshot

                                        Sound The Alarm, ALRM is Headed Higher

                                        ALRM posted a solid beat and raise quarter. I took a deep dive into the conference call and I am looking for a new 52 week high to be hit soon.

                                          Joseph Lu headshot

                                          PayPal's Stock Dips After Google Announces Money Transfer Feature

                                          PayPal's (PYPL) stock closed the day down 1.5% on Tuesday to $42.10 after Google announced in a blog post that users would now be able to send and receive money in their Gmail app.

                                            Parth Panchal headshot

                                            Apple Found Guilty of Price Fixing iPhones in Russia

                                            Apple (AAPL) has been found guilty for price fixing iPhones in Russia by Russian anti-trust regulator FAS (the Federal Antimonopoly Service).

                                              Joseph Lu headshot

                                              Web Browsers Are Making A Comeback, Just Not In The U.S.

                                              In the U.S. where the monthly data plan and Wi-Fi are abundant, the market for single-purpose apps like Facebook (FB) and Snapchat (SNAP) has flourished. However, across the world, it is not apps that are racking up users but mobile web browsers.

                                                Zacks Equity Research

                                                The Zacks Analyst Blog Highlights: Intel, Mobileye, Tesla, General Motors and Alphabet

                                                The Zacks Analyst Blog Highlights: Intel, Mobileye, Tesla, General Motors and Alphabet

                                                  Zacks Equity Research

                                                  IBM Cloud Solutions to Support DSK Bank's Operations

                                                  IBM (IBM) and Bulgaria's biggest bank, DSK Bank, jointly announced the successful migration of the bank's operations to IBM's datacenters.