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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$196.52 USD

196.52
26,298,067

+0.43 (0.22%)

Updated Aug 7, 2025 04:00 PM ET

After-Market: $196.69 +0.17 (0.09%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 36% (158 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Sheraz Mian headshot

Q1 Earnings Season Gets Underway

The Energy sector is a big contributor to growth this quarter

    Benjamin Rains headshot

    Did Amazon Score a Touchdown with Its $50 Million NFL Deal?

    Amazon.com, Inc. (AMZN) just paid $50 million to stream 10 NFL games during the upcoming 2017 season. The internet giant's move into live sports coverage has grabbed headlines, but does it mean that internet power players are set to take a bite out of television's last big cash cow?

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      Stock Market Roundup, April 5: PNRA Buyout, PLUG Soars

      Stocks opened higher and remained in the green for the majority of the day Wednesday, but these gains were ultimately wiped out after the release of the Fed minutes. Nevertheless, several interesting stories broke throughout the day, including the news that hydrogen fuel cell maker Plug Power is teaming up with Amazon and Panera Bread is being bought out by the owner of Krispy Kreme.

        Ryan McQueeney headshot

        Uber Admits to Finding Allegedly Stolen Waymo File

        The ongoing legal dispute between Alphabet Inc. (GOOGL) and Uber just took an interesting turn. The ride-sharing company admitted in court Wednesday that it found one of the documents that Waym--formerly the Google self-driving car project--claims was stolen by a former employee.

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          3 Drone Stocks to Buy Now

          The drone industry is rapidly changing, and investors have taken notice. With this in mind, check out these three drone technology stocks that show promise in this burgeoning industry.

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            Here's Why Salesforce.com (CRM) Stock Popped Today

            Shares of Salesforce.com (CRM) were up nearly 3.4% in early afternoon trading hours after it was granted a new classification from the Department of Defense that would allow government organizations to use the cloud computing company???s tools with certain types of controlled information.

              Zacks Equity Research

              Amazon Wins NFL Thursday Nights, Beating Twitter

              Amazon.com, Inc. (AMZN) won the distribution rights to live stream 10 National Football League (NFL) Thursday night games.

                Sejuti Banerjea headshot

                Tech Roundup: YouTube Ad Fiasco, Palmer Luckey Leaves FB

                The top news from last week included Alphabet's (GOOGL) YouTube running into serious trouble with advertisers and Oculus founder Palmer Luckey leaving Facebook (FB).

                  Zacks Equity Research

                  MeetMe Completes If(We) Buyout, Rebrands to The Meet Group

                  MeetMe Inc. (MEET) recently announced that it has completed the acquisition of If(we) Inc., the parent company of Tagged and hi5.

                    Zacks Equity Research

                    Zacks Industry Outlook Highlights: Verizon Communications, AT&T, Alphabet, Sprint and T-Mobile US

                    Zacks Industry Outlook Highlights: Verizon Communications, AT&T, Alphabet, Sprint and T-Mobile US

                      Zacks Equity Research

                      Alphabet's Android Topples Windows as Most Preferred OS

                      Alphabet Inc.'s (GOOGL) Android operating system (OS) has dethroned Microsoft's (MSFT) Windows as the most popular OS in the world with respect to Internet usage.

                        Zacks Equity Research

                        Will Verizon (VZ) Bind AOL & Yahoo Assets by an 'Oath'?

                        Verizon Communications Inc. (VZ) is planning to unite AOL Inc. with Yahoo Inc.'s (YHOO) core internet assets under one umbrella -- Oath.

                          Benjamin Rains headshot

                          Pittsburgh Mayor Slams Uber: Will This Affect Its Driverless Car Efforts?

                          Uber hit another bump on the road to driverless car domination as Pittsburgh's mayor pushed back on the ride-sharing startup's autonomy in the city.

                            Zacks Equity Research

                            Microsoft to Shut CodePlex to Focus on Cloud Opportunity

                            Microsoft Corporation's (MSFT) vice president for Cloud Developer Services, Brian Harry announced in a blog post that the company will pull the plug on CodePlex.

                              Zacks Equity Research

                              Snap (SNAP) Unveils New "Stories in Search" Feature

                              Recently, Snap Inc (SNAP) rolled out a new "Stories in Search" feature.

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                                Top Stock Picks for the Week of April 3rd: CMA & GOOGL

                                A strong bank and a company that knows its alphabet.

                                  Zacks Equity Research

                                  Google Announces Policy Revamp as YouTube Ad Row Escalates

                                  With growing industry pressure, Alphabet Inc.'s (GOOGL) Google is bringing in stringent quality control measures.

                                    Zacks Equity Research

                                    BlackBerry's (BBRY) Q4 Loss Narrows, Revenues Fall Y/Y

                                    BlackBerry (BBRY) reported narrower-than-expected loss in the quarter.

                                      Zacks Equity Research

                                      Oculus Rift Co-Founder Palmer Luckey Resigns from Facebook

                                      Per Bloomberg, which quoted Facebook Inc. (FB), Oculus Rift co-founder Palmer Luckey has left the social media company.

                                        Zacks Equity Research

                                        IBM Gets Patent for Machine Learning Self-Driving Technology

                                        IBM (IBM) announced that it has obtained a patent for a machine learning system, which is capable of switching control of an autonomous vehicle between a driver and a chip.

                                          Zacks Equity Research

                                          Forget Expedia, Invest in These 4 Internet Stocks Instead

                                          Online travel booking company Expedia (EXPE) seems to be in troubled waters. In the last reported quarter, the company disappointed with its earnings results.

                                            Zacks Equity Research

                                            Telecom Stock Roundup: AT&T, Verizon Withdraw Advertisements from YouTube, Comcast to Rebrand Stream

                                            The telecom industry had a steady run on the bourse last week with most of the key stocks trading in the green. A few developments even made it to the headlines.

                                              Zacks Equity Research

                                              Zacks Market Edge Highlights: Alphabet, CME Group, PacWest Bancorp and Snapchat

                                              Zacks Market Edge Highlights: Alphabet, CME Group, PacWest Bancorp and Snapchat

                                                Zacks Equity Research

                                                Zacks Earnings Trends Highlights: Apple, Alphabet, Facebook and Micron

                                                Zacks Earnings Trends Highlights: Apple, Alphabet, Facebook and Micron

                                                  Zacks Equity Research

                                                  Ericsson to Power Sasktel's Next Generation IPTV Service

                                                  Ericsson (ERIC) secured a contract to power SaskTel's next generation IPTV service.