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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$196.52 USD

196.52
26,298,067

+0.43 (0.22%)

Updated Aug 7, 2025 04:00 PM ET

After-Market: $196.69 +0.17 (0.09%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 36% (158 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

    Zacks Equity Research

    Should You Steer Clear of Microsoft this Earnings Season?

    Microsoft Corp (MSFT) is one of those few technology bellwethers that have consistently reported positive earnings beat in the trailing twelve months.

      Benjamin Rains headshot

      Google To Move In Near Tesla's Reno Gigafactory

      Alphabet Inc.'s Google (GOOGL) is set build a large new data center in Reno, Nevada near Tesla, Inc.'s (TSLA) massive "Gigafactory."

        Zacks Equity Research

        Apple Eyes Autonomous Car Market, Gets Permit for Test Drive

        For long, there has been tremendous speculation about Apple's autonomous car technology development efforts.

          Madeleine Johnson headshot

          Apple Gets Self-Driving Car Permit: What's at Stake for the Industry?

          Last Friday, it was reported that iPhone maker Apple Inc. (AAPL) received a permit to begin testing self-driving vehicles in California, signaling that the tech giant could be ready to design or build autonomous vehicle technology, as well as bring its secret "Project Titan" out from the dark.

            Sejuti Banerjea headshot

            Why Suitors Are Flocking to Toshiba's Chip Business

            Western Digital has objected to Toshiba's decision to auction the chip business on the basis of rights related to its JV with the company, but sources say that Apple is also part of the bidding process now.

              Zacks Equity Research

              Netflix (NFLX) Close to 100M Subscriber Mark?

              Per Investor's Business Daily which quoted a report by Goldman Sachs, Netflix Inc.'s (NFLX) worldwide subscriber base could be close to 100 million when it reports first-quarter 2017 earnings.

                Zacks Equity Research

                Does Sustainable Investing Make Sense? ETFs in Focus

                Sustainable Investing is gaining traction among investors. Investors are looking at socially responsible investing as an option.

                  Sheraz Mian headshot

                  Top Research Reports for Alphabet, Amgen & Lowe's

                  Today's Research Daily features new research reports on 16 major stocks, including Alphabet (GOOGL), Amgen (AMGN), and Lowe's (LOW).

                    Sejuti Banerjea headshot

                    Which Stock Is Better: Micron or Applied Materials?

                    This is a good time to take a look at some of the familiar names to see what they've been up to and where they are heading.

                      Swarup Gupta headshot

                      Dow 30 Stock Roundup: Microsoft Buys Cloud Tech Firm, Disney's "Beauty and the Beast"

                      The index experienced an eventful and holiday shortened week, marked by growing geopolitical tensions.

                        Madeleine Johnson headshot

                        Yext (YEXT) Shares Soar Over 25% in IPO

                        On Thursday, shares of Yext Inc. (YEXT), a "digital knowledge" company, soared over 25% in morning trading after its initial public offering.

                          Zacks Equity Research

                          Facebook's Messenger App Crosses 1.2B Monthly Active Users

                          Facebook Inc. (FB) yesterday revealed that its home grown chat platform ??? Messenger ??? has crossed the 1.2 billion monthly active users (MAU) mark, roughly the same as WhatsApp which achieved this milestone two months ago.

                            Zacks Equity Research

                            Zacks Market Edge Highlights: Snapchat, Facebook, Tesla and Alphabet

                            Zacks Market Edge Highlights: Snapchat, Facebook, Tesla and Alphabet

                              Zacks Equity Research

                              The Zacks Analyst Blog Highlights: Apple, Alphabet, Amazon.com and Facebook

                              The Zacks Analyst Blog Highlights: Apple, Alphabet, Amazon.com and Facebook

                                Zacks Equity Research

                                TiVo Inc (TIVO) Enters into Licensing Agreement with Roku

                                TiVo Inc. (TIVO) recently entered into a licensing and multi-year intellectual property agreement with Roku, Inc.

                                  Benjamin Rains headshot

                                  PayPal vs. Visa: Which Mobile Payment Stock Should You Buy?

                                  Over the last several years, mobile payment methods have pushed their way into the transaction scene and onto the national stage with the likes of Apple Inc.'s (AAPL) Apple Pay, Alphabet Inc.'s (GOOGL) Android Pay, and Samsung Pay grabbing headlines.

                                    Zacks Equity Research

                                    Strong PC Shipments Witnessed in Q1: Gartner, IDC

                                    Although the numbers of both firms -- Gartner Inc. (IT) and International Data Corporation ("DC") -- are different, they have one similar opinion that the worldwide PC shipment has shown concrete signs of improvement in the very first quarter of 2017.

                                      Benjamin Rains headshot

                                      Top Executives Keep Fleeing Uber, Is the Ride-Hailing Giant Doomed?

                                      Uber Technologies Inc. has taken another hit to its public image, and this time there might be no one left to clean up the mess. Rachel Whetstone, Uber's communications chief, announced Tuesday she would be leaving the ride-hailing giant while the company faces an onslaught of public relations nightmares.

                                        Zacks Equity Research

                                        Apple (AAPL) or Alphabet (GOOGL): Which Is Better?

                                        After a ho-hum fourth-quarter earnings season, investors are on the edge of their seats for the first quarter of this year. The beginning of 2017 was difficult for tech companies as they were exposed to risk of trade wars and the anti-immigration stance.

                                          Zacks Equity Research

                                          Netflix (NFLX) to Report Q1 Earnings: What's in the Cards?

                                          Netflix, Inc. (NFLX) is set to report first-quarter 2017 results on Apr 17.

                                            Sejuti Banerjea headshot

                                            Tech Roundup: TWTR Sues, Surface Tops iPad, MSFT Scorpio

                                            Last week, the big technology companies saw limited movement in share prices amidst news that Twitter (TWTR) sued the government, Microsoft's (MSFT) Surface beat Apple's (AAPL) iPad in customer satisfaction, the Xbox Project Scorpio reveal and Intel's (INTC) McAfee spinoff (announced last year).

                                              Zacks Equity Research

                                              Is iPhone's Supremacy as the Best Phone Coming to an End?

                                              Apple Inc. (AAPL) has long been regarded as a pioneer in the smartphone market, courtesy of its flagship device ??? iPhone.

                                                Tracey Ryniec headshot

                                                Do Millennials Care About Stocks?

                                                Millennials are coming into adulthood during one of the best stock markets of the last two decades. Are they noticing?

                                                  Zacks Equity Research

                                                  Fitbit (FIT) Shares Down More Than 3% on Watch Launch Delay

                                                  Activity tracker and fitness device maker Fitbit, Inc. (FIT) has reportedly been facing difficulties with the fabrication of its next smart watch product, which has delayed the launch of its new smartphone.