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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$196.52 USD

196.52
26,298,067

+0.43 (0.22%)

Updated Aug 7, 2025 04:00 PM ET

After-Market: $196.69 +0.17 (0.09%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 36% (158 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Joseph Lu headshot

Alibaba-Backed Best Logistics Sets For $1 Billion U.S. IPO

Best Logistics Technologies Ltd, a Chinese logistics company backed by Alibaba Group Holding (BABA), could be this year's biggest initial public offering from a Chinese company in the U.S. listings.

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    Yelp Stock Spikes on Pacific Crest Upgrade, Sees Advantage Unmatched By Competitors

    Yelp Inc. (YELP) closed up 1.94% to $33.37 on Tuesday with a key analyst upgrade. Analyst Brad Erickson of Pacific Crest says Yelp???s sentiment cannot be matched by top competitors.

      Zacks Equity Research

      Netflix (NFLX) Announces the Departure of Two Executives

      Netflix, Inc. (NFLX) recently announced that two of its top executives, Neil Hunt, the Chief Product Officer, and Tawni Cranz, the chief talent officer, will step down from their positions.

        Zacks Equity Research

        Microsoft (MSFT) Acquires Deis to Boost Azure Cloud Services

        Microsoft Corp (MSFT) has acquired container technology specialist, Deis for an undisclosed amount.

          Zacks Equity Research

          Amazon Greenlights The Marvelous Mrs. Maisel for 2 Seasons

          Amazon.com Inc.'s (AMZN) film production division, Amazon Studios, has greenlit its original show, The Marvelous Mrs. Maisel, for two seasons in a row.

            Zacks Equity Research

            The Zacks Analyst Blog Highlights: Alphabet, Ford, Tesla Motors, Apple, Snap and Twilio

            The Zacks Analyst Blog Highlights: Alphabet, Ford, Tesla Motors, Apple, Snap and Twilio

              Zacks Equity Research

              The Zacks Analyst Blog Highlights: Amazon, Alphabet, Facebook, Microsoft and IBM

              The Zacks Analyst Blog Highlights: Amazon, Alphabet, Facebook, Microsoft and IBM

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                Q1 Likely to See Strongest Earnings Since 2011: Top 5 Picks

                In the next couple of weeks, the Wall Street will be keeping an eye on Corporate America and not Trump's America

                  Zacks Equity Research

                  Qualcomm (QCOM) Counter Attacks Apple on its Allegations

                  Qualcomm (QCOM) has counter attacked Apple in relation to the last $1 billion lawsuit filed by the latter in the U.S. District Court for the Southern District of California in Jan 2017.

                    Joseph Lu headshot

                    These are the 3 Biggest Threats Facing Advertising Stocks

                    With the amount of ads that consumers come across everyday, it is hard to believe that the ad industry is facing any obstacles. However, advertising giants like WPP (WPPGY), Omnicom Group Inc. (OMC), and The Interpublic Group of Companies (IPG) may be facing some unseen risks.

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                      Amazon and Google: Head to Head?

                      Amazon and Google are increasingly pitted against each other in all the markets in which they operate.

                        Madeleine Johnson headshot

                        Will Uber Be the Hottest IPO of 2017?

                        By now, I think we all know what Uber is, what it does, and how it makes our lives easier. Like magic--now, it's really an expectation--any transportation woes vanish with the digital sight of a car heading your way. But when will the biggest privately-held company in the world make its market debut?

                          Zacks Equity Research

                          Twitter CEO Gives Up Compensation, Board Member to Quit

                          Twitter, Inc.'s (TWTR) regulatory filing on Friday showed that co-founder and present CEO Jack Dorsey has again forfeited direct compensation from the company.

                            Zacks Equity Research

                            Stock Market News for April 10, 2017

                            Benchmarks declined only marginally on Friday, dragged down by weaker-than-expected March jobs data and President Trump???s surprise attack against an airbase near Homs, Syria

                              Zacks Equity Research

                              Facebook's (FB) Oculus Entangled in Yet Another Lawsuit

                              Facebook Inc's (FB) virtual reality (VR) division, Oculus has reportedly been dragged to court by a California-based technology firm, Techno View Inc for "infringing" ImmersiON-VRelia's 3D imaging patent design.

                                Zacks Equity Research

                                Alphabet's Google Charged with Gender-based Pay Disparity

                                Alphabet Inc.'s (GOOGL) division Google allegedly practices pay discrimination against its female workforce, according to The Guardian, which quoted the U.S. Department of Labor.

                                  Zacks Equity Research

                                  Facebook (FB) Messenger's "M" To Pop Up Suggestions Now

                                  Facebook (FB) Artificial Intelligence powered voice assistant, M for Messenger will now help users with suggestions to improve their communication experience on the app.

                                    Zacks Equity Research

                                    Facebook Launches Educational Tool to Fight Fake News Menace

                                    Facebook Inc (FB) has unveiled an educational tool to help users to spot fake news.

                                      Zacks Equity Research

                                      Zacks Earnings Trends Highlights: Apple, Alphabet, Facebook and Micron

                                      Zacks Earnings Trends Highlights: Apple, Alphabet, Facebook and Micron

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                                        Everything You Need to Know About Comcast's Xfinity Mobile

                                        On Thursday, cable giant Comcast Corp. (CMCSA) announced its long-awaited wireless phone service, Xfinity Mobile, that promises to shake up the telecom industry by offering lower prices than other legacy carriers.

                                          Madeleine Johnson headshot

                                          Here's How Snap is Beefing Up Its Advertising Model

                                          Over the past few weeks, Snap has been beefing up its core advertising model, and if you take a step back, this could be seen as a move aimed directly at its top rival, Facebook.

                                            Zacks Equity Research

                                            Alphabet (GOOGL) Launches YouTube TV in Five Metro Areas

                                            Alphabet Inc. (GOOGL) took the wraps off its own streaming video service YouTube TV.

                                              Zacks Equity Research

                                              Will iPhone 8 Launch Delay Cost Apple (AAPL) a Fortune?

                                              Apple Inc. (AAPL) is rumored to delay the launch of its highly anticipated iPhone 8 according to Digitimes, which quoted a Chinese-language report from Economic Daily News (EDN).

                                                Zacks Equity Research

                                                The Zacks Analyst Blog Highlights: Amazon.com, Facebook, Twitter and Alphabet

                                                The Zacks Analyst Blog Highlights: Amazon.com, Facebook, Twitter and Alphabet

                                                  Sheraz Mian headshot

                                                  Q1 Earnings Season Gets Underway

                                                  The Energy sector is a big contributor to growth this quarter