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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$196.52 USD

196.52
25,783,367

+0.43 (0.22%)

Updated Aug 7, 2025 04:00 PM ET

After-Market: $196.76 +0.24 (0.12%) 6:32 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 36% (158 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Kevin Cook headshot

Get Your "MPA" in Deep Learning

The gold rush in BigData, machine learning, and AI is being driven by "massively parallel architecture"

    Zacks Equity Research

    Alphabet (GOOGL) Continues its Push into AI, Acquires Kaggle

    Alphabet Inc.'s (GOOGL) Google announced the acquisition of Kaggle, an operator of data science and machine learning competition platform.

      Zacks Equity Research

      The Zacks Analyst Blog Highlights: Alphabet, Amazon, Netflix, AT&T and DISH Networks

      The Zacks Analyst Blog Highlights: Alphabet, Amazon, Netflix, AT&T and DISH Networks

        Zacks Equity Research

        Will Snap Inc (SNAP) Succeed or Fall Out of Investors' Favor?

        Investors aren't happy with Snap Inc's (SNAP) offering of 200 million Class A shares that carry no voting rights.

          Zacks Equity Research

          VeriFone (PAY) to Report Q1 Earnings: What's in the Cards?

          VeriFone Systems, Inc. (PAY) is set to report results for the first quarter of fiscal 2017 on Mar 9.

            Zacks Equity Research

            The Zacks Analyst Blog Highlights: Apple, Pandora, Alphabet and Sony

            The Zacks Analyst Blog Highlights: Apple, Pandora, Alphabet and Sony

              Zacks Equity Research

              Will Snapchat Become the Next Twitter or Facebook?

              Following the listing of much awaited Snap Inc. last week, arguments whether the company will become more like Facebook (FB) or turn to Twitter (TWTR) in the next few years, have heated up.

                Joseph Lu headshot

                Instagram: How Facebook's Photo-Sharing App Makes Money

                Instagram, the photo-sharing app, created by Kevin Systrom and Mike Kreiger in 2010, is now one of the most popular apps among users. The company reported reaching half a billion monthly active users in June 2016.

                  Madeleine Johnson headshot

                  Will Spotify Stream Into an IPO in 2017?

                  There's no doubt about Spotify's rapid growth and universal reach, and despite its current state of unprofitability, its impressive valuation and popularity will work in their favor when their public debut eventually comes.

                    Zacks Equity Research

                    The Zacks Analyst Blog Highlights: Johnson & Johnson, Alphabet, Schlumberger, Alibaba and Public Storage

                    The Zacks Analyst Blog Highlights: Johnson & Johnson, Alphabet, Schlumberger, Alibaba and Public Storage

                      Zacks Equity Research

                      IBM to Commercialize Quantum Computing Using Cloud Platform

                      International Business Machines Corporation (IBM) recently announced plans to introduce quantum computing systems and services in the commercial space.

                        Zacks Equity Research

                        The Zacks Analyst Blog Highlights: Amazon, Google, Facebook and Apple

                        The Zacks Analyst Blog Highlights: Amazon, Google, Facebook and Apple

                          Mark Vickery headshot

                          Top Research Reports for March 6, 2017

                          Today's Research Daily features new research reports on 16 major stocks, including Johnson & Johnson (JNJ), Alphabet (GOOGL) and Schlumberger (SLB).

                            Zacks Equity Research

                            Cisco (CSCO) Expands Its IoT Offerings Thanks to Jasper

                            Cisco is focusing on expanding its Internet of Things (IoT) division, as per a recent announcement at the Mobile World Congress held in Barcelona.

                              Zacks Equity Research

                              IBM Watson Introduces Cognitive Imaging to Boost Healthcare

                              International Business Machines Corporation (IBM) recently launched IBM Watson Imaging Clinical Review, a cognitive imaging offering.

                                Zacks Equity Research

                                Amazon to Install Solar Panels to Power Datacenters

                                The e-commerce giant Amazon.com Inc. (AMZN) is gearing up for its next project associated with renewable energy initiatives.

                                  Zacks Equity Research

                                  Marissa Mayer Faces Yahoo Board's Ire for Security Breaches

                                  Yahoo! Inc. (YHOO) board has penalized CEO Marissa Mayer, calling her negligent of the security breaches that led to theft of personal information of over 1 billion users.

                                    Zacks Equity Research

                                    Google Submits Updated Designs for Charleston East Campus

                                    Alphabet Inc.'s (GOOGL) Google has submitted updated plans for its iconic office complex in Silicon Valley.

                                      Joseph Lu headshot

                                      YouTube Tops 1 Billion Hours a Day: Can It Pass TV?

                                      YouTube looks to take down television as the most watched format in the U.S. The Wall Street Journal reported users worldwide are watching more than one billion hours of videos a day on the online video platform.

                                        Zacks Equity Research

                                        Alphabet Explores Streaming Video Space, Launches YouTube TV

                                        Alphabet enters streaming video space with the launch of YouTube TV

                                          Sejuti Banerjea headshot

                                          Alphabet Suing Uber Over Self-Driving Car Technology

                                          Alphabet claims that Uber chose a dishonest shortcut to storm into the self-driving car market.

                                            Zacks Equity Research

                                            Amazon to Release Season 2 of Sky Drama Series Fortitude

                                            Amazon.com Inc. (AMZN) recently announced that Amazon Studios division will release the Season 2 of the Sky Atlantic dramatic series, Fortitude.

                                              Zacks Equity Research

                                              The Zacks Analyst Blog Highlights: Alphabet, Ford, Toyota and General Motors

                                              The Zacks Analyst Blog Highlights: Alphabet, Ford, Toyota and General Motors

                                                Zacks Equity Research

                                                Aiphabet's Waymo Alleges Uber of Theft of Confidential Files

                                                Alphabet Inc.'s (GOOGL) Waymo has sued Uber and its subsidiary Otto, alleging intellectual property theft and patent violation.

                                                  Zacks Equity Research

                                                  Facebook (FB) Launches Mid Roll Video Ads Beta Testing

                                                  Facebook Inc. (FB) will now insert mid roll ads in its video content but as a " beta test" for the time being.