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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$196.52 USD

196.52
25,783,367

+0.43 (0.22%)

Updated Aug 7, 2025 04:00 PM ET

After-Market: $196.69 +0.17 (0.09%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 36% (158 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Sejuti Banerjea headshot

Google Finds 'Waze' to Build Self-Driving Technology

Google is taking Waze to new places.

    Zacks Equity Research

    Ambarella (AMBA) to Report Q4 Earnings: What's in Store?

    Ambarella, Inc. (AMBA) is set to report fourth-quarter fiscal 2017 results on Feb 28.

      Zacks Equity Research

      Facebook, Apple, Netflix, Alphabet and Pandora

      Facebook, Apple, Netflix, Alphabet and Pandora

        Zacks Equity Research

        Will Twitter's (TWTR) Fortunes Improve on the Trump Effect?

        Despite Trump's penchant for Twitter, there has been no noticeable "Trump effect" for the micro blogging site yet.

          Zacks Equity Research

          Equifax (EFX) Expands Technology Center in Santiago, Chile

          Equifax Inc. (EFX) recently announced the expansion of its largest technology center in Santiago, Chile.

            Benjamin Rains headshot

            GM Keeps Gaining on Driverless Cars and Possible European Merger

            Shares of General Motors Company (GM), the largest American automaker, are up again after the brief President's Day market break. On the back of reports that GM is looking to sell its European operations, along with other positive future-looking moves, the automaker could be poised to keep climbing.

              Zacks Equity Research

              Apple to Begin Assembling iPhone SE in India from April

              Reportedly, Apple Inc. (AAPL) in collaboration with its manufacturer, Wistron Inc. will begin to assemble iPhone SE in India starting this April.

                Zacks Equity Research

                TripAdvisor (TRIP) Q4 Earnings & Revenues Miss Estimates

                TripAdvisor Inc. (TRIP) reported adjusted fourth-quarter 2016 earnings of 5 cents per share, missing the Zacks Consensus Estimate of by 13 cents. Adjusted earnings exclude one-time items but include stock-based compensation expense.

                  Zacks Equity Research

                  Twitter (TWTR) Rises as CEO Buys Shares Worth $7 Million

                  Twitter Inc. (TWTR) CEO Jack Dorsey has bought around 426,000 shares worth $7 million of the company this Valentine's day.

                    Zacks Equity Research

                    Zacks Investment Ideas feature highlights: Twitter and Alphabet

                    Zacks Investment Ideas feature highlights: Twitter and Alphabet

                      Zacks Equity Research

                      Facebook (FB) Launches New TV App for Apple TV & Others

                      Social media giant, Facebook Inc. (FB) has unveiled a new TV app to enhance the video viewing experience.

                        Benjamin Rains headshot

                        Apple at All-Time High: Poised for More Growth as Anticipation for Next iPhone Builds

                        In anticipation of its 10th anniversary iPhone, due out this spring, Apple Inc. (AAPL) looks poised to build on its already stellar 2017. The tech giant closed Monday at an all-time high of $133.31 per share in after-hours trading, jumping 0.9%, and it is up to $134.19 after early Tuesday morning trading. Apple's stock is up 15% since the beginning of 2017.

                          Eric Dutram headshot

                          How Twitter Can Fix Itself by Learning from YouTube

                          Twitter is wasting an amazing opportunity. Here is how the company can turn things around.

                            Zacks Equity Research

                            Facebook Agrees to MRC Audit Following Ad Data Discrepancy

                            Facebook Inc. (FB) recently agreed to evaluation of its advertising metrics by measurement watchdog Media Rating Council (MRC).

                              Madeleine Johnson headshot

                              With Netflix-Sized Dreams, Facebook Hires MTV Executive to Create Original Content

                              Earlier this week, it was discovered that social media giant Facebook (FB) has hired--or, really, poached--an executive from MTV to help create original video content.

                                Zacks Equity Research

                                Twitter (TWTR) Q4 Loss Narrower than Expected, Revenues Miss

                                Twitter, Inc. (TWTR) shares are down nearly 10% in pre-market trading following its fourth-quarter 2016 earnings report.

                                  Zacks Equity Research

                                  Intevac, HP, Twitter, Facebook and Google highlighted as Zacks Bull and Bear of the Day

                                  Intevac, HP, Twitter, Facebook and Google highlighted as Zacks Bull and Bear of the Day

                                    Benjamin Rains headshot

                                    Here Are A Few Things To Know Ahead of Snap Inc.'s Spring IPO

                                    Snap Inc., the parent company of the disappearing messaging app Snapchat, on Thursday, Feb. 2 filed its highly anticipated IPO. The five-year-old California-based technology company has evolved its business model in the last few years, and its user base is made up of the coveted 18-to-34-year-old demographic. But does Snapchat???s popularity with American Millennials make Snap???s IPO worth its estimated $20 to $25 billion valuation come March?

                                      Zacks Equity Research

                                      Priceline Inks Deal to Buy Momonndo Group, Eyes Europe

                                      The Priceline Group Inc. (PCLN) yesterday announced that it has reached a deal to acquire Momondo Group from Boston-based private equity firm Great Hill Partners.

                                        Zacks Equity Research

                                        3 Mutual Funds to Buy on Apple's Robust Earnings

                                        Investing in technology mutual funds with a significant holding in Apple and other tech giants will be a prudent decision following encouraging earnings results.

                                          Zacks Equity Research

                                          Alphabet (GOOGL) to Sell Terra Bella Business to Planet Labs

                                          Alphabet Inc.'s (GOOGL) Google announced on Friday that will sell its Terra Bella Imaging satellite business to Planet Labs.

                                            Kevin Cook headshot

                                            Bear of the Day: Amazon (AMZN)

                                            Slowing growth and rising investment will take EPS estimates down further this quarter, putting $1000 on hold

                                              Zacks Equity Research

                                              Amazon (AMZN) Q4 Earnings Beat, Revenues Miss Estimates

                                              Amazon.com's (AMZN) fourth-quarter 2016 earnings per share (EPS) of $1.54 cents surpassed the Zacks Consensus Estimate of $1.40.

                                                Ryan McQueeney headshot

                                                How Social Media Changed Super Bowl Commercials Forever

                                                The rise of social media has coincided with an adapted Super Bowl commercial tradition. These days, companies want people to buzzing about their commercials well before they are set to debut.

                                                  Zacks Equity Research

                                                  Domino's (DPZ) Expands Ordering Facilities on Messenger

                                                  Domino's Pizza, Inc. (DPZ), is further expanding its digital ordering capabilities on Facebook Messenger.