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Apple (AAPL)

(Real Time Quote from BATS)

$254.12 USD

254.12
69,636,655

+8.62 (3.51%)

Updated Sep 22, 2025 01:54 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (49 out of 245)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Apple, iShares Dow Jones US Technology ETF, Select Sector SPDR Technology ETF, Vanguard Information Technology ETF and MSCI Information Technology Index ETF

The Zacks Analyst Blog Highlights: Apple, iShares Dow Jones US Technology ETF, Select Sector SPDR Technology ETF, Vanguard Information Technology ETF and MSCI Information Technology Index ETF

    Zacks Equity Research

    Zacks Earnings Trends Highlights: Apple

    Zacks Earnings Trends Highlights: Apple

      Ryan McQueeney headshot

      Apple Earnings Prove It No Longer Needs China to Succeed

      Shares of Apple (AAPL) opened more than 5% higher on Wednesday after the company's Q3 earnings and revenue figures cruised past expectations. As we continue to dig into the report, one of the most compelling storylines from Apple's most recent quarter was its performance in China.

        Zacks Equity Research

        Caterpillar, Green Plains, Apple and Fire Eye highlighted as Zacks Bull and Bear of the Day

        Caterpillar, Green Plains, Apple and Fire Eye highlighted as Zacks Bull and Bear of the Day

          Zacks Equity Research

          Private Job Sector Payroll Numbers In Focus

          Private Job Sector Payroll Numbers In Focus

            Sweta Killa headshot

            Buy Top-Ranked Apple ETFs on Solid Earnings

            Apple surpassed our earnings and revenue estimates, and offered an upbeat outlook for the fourth quarter.

              Mark Vickery headshot

              Apple Q3, ADP Jobs Both Solid - With Room to Run

              Apple reports a surprise earnings beat and ADP puts out a strong revision to private-sector jobs numbers. And both have plenty of upside.

                Zacks Equity Research

                Stock Market News For August 02, 2017

                The Dow registered yet another record high on Tuesday, stopping just short of attaining the psychological milestone of 22,000.

                  Zacks Equity Research

                  Apple (AAPL) Q3 Earnings & Revenues Beat Estimates, Stock Up

                  Apple Inc. (AAPL) reported strong third-quarter fiscal 2017 results driven by impressive Service segment performance. However, China troubles remain a concern.

                    Sheraz Mian headshot

                    No Shortage of Revenue Surprises This Earnings Season

                    Total earnings for the quarter are on track to reach a new all-time quarterly record.

                      Sheraz Mian headshot

                      No Shortage of Revenue Surprises This Earnings Season

                      Total earnings for the quarter are on track to reach a new all-time quarterly record.

                        Kevin Cook headshot

                        Why the Apple Ecosphere Could Own Augmented Reality

                        One analyst predicts AR/VR markets to grow to $100 billion in 4 years and diagrams 4 hardware + software waves Apple owns.

                          Mark Vickery headshot

                          Apple Posts Big Q3 Numbers, Trades Up 5%

                          Shares are really popping in the late market, now up close to 5%. This follows nearly 30% gains year to date and 44% over the past year.

                            Ryan McQueeney headshot

                            Apple (AAPL) Stock Gains as Q3 Earnings and Revenue Top Estimates

                            Apple (AAPL) just released its third-quarter 2017 financial results, posting earnings of $1.67 per share and revenues of $45.4 billion.

                              Benjamin Rains headshot

                              Apple (AAPL) Q3 iPhone Sales Up 2%, 41 Million Units Sold

                              Apple (AAPL) just released its third-quarter fiscal 2017 earnings data. Coming into today, one of the hottest points of discussion surrounding Apple was iPhone sales, and the new report has provided us with some updated numbers.

                                Zacks Equity Research

                                Sohu.com's Q2 Loss Widens Y/Y, Revenues Surpass Estimates

                                Sohu.com's (SOHU) Q2 revenues beat estimates and recorded strong growth mainly due to solid performance of newly launched Legacy TLBB.

                                  Zacks Equity Research

                                  Q2 Earnings From UA, PFE And ADM

                                  Q2 Earnings From UA, PFE And ADM

                                    Zacks Equity Research

                                    The Zacks Analyst Blog Highlights: Apple

                                    The Zacks Analyst Blog Highlights: Apple

                                      Zacks Equity Research

                                      Synaptics (SYNA) Q4 Earnings: Disappointment in the Cards?

                                      Synaptics (SYNA) is set to report disappointing fourth-quarter fiscal 2017 due to weakness in the display driver (DDIC) products business and lackluster China smartphone market.

                                        Mark Vickery headshot

                                        Q2 Earnings Tuesday: Mixed Bag for Most

                                        UnderArmour (UAA), Pfizer (PFE), Archer Daniels Midland (ADM), among others, hit the tape this morning.

                                          Sheraz Mian headshot

                                          Q2 Earnings Season in 3 Charts

                                          The fundamental driver has been the all-around favorable picture that has emerged from the ongoing Q2 earnings season.

                                            Benjamin Rains headshot

                                            Tech-Based Real Estate Startup Redfin (RDFN) Soars Again

                                            Shares of the newly public, tech-focused real estate startup Redfin (RDFN) soared on Monday as investors jumped on the company's stock in just its second day of trading.

                                              Tracey Ryniec headshot

                                              The 5 Best Earnings Charts to Start the Week

                                              There are hundreds of companies reporting this week but these companies have some of the best earnings track records.

                                                Benjamin Rains headshot

                                                Why Did Hertz (HTZ) Stock Slump Today?

                                                Despite a strong July, shares of Hertz (HTZ) sunk on Monday morning after an analyst downgraded the rental car company's stock.

                                                  Sweta Killa headshot

                                                  Get a Taste of Apple with These ETFs Ahead of Earnings

                                                  Apple is poised to beat our earnings estimate and has attractive fundamentals.