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Apple (AAPL)

(Delayed Data from NSDQ)

$245.50 USD

245.50
163,670,467

+7.62 (3.20%)

Updated Sep 19, 2025 04:00 PM ET

Pre-Market: $247.60 +2.10 (0.86%) 8:44 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (49 out of 245)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Benjamin Rains headshot

Apple News Roundup: iPhone 8 Delayed, New Emojis Debut, & More

Apple (AAPL) is making waves on Monday amid new reports involving the technology giant, including the possibility that its upcoming iPhone could be delayed.

    Zacks Equity Research

    What's in the Cards for Skyworks (SWKS) in Q3 Earnings?

    Skyworks (SWKS) third-quarter earnings are likely to benefit from strong demand of high performance wireless products. However, sluggish smartphone industry growth is a concern.

      Zacks Equity Research

      Will Qualcomm (QCOM) Disappoint Investors in Q3 Earnings?

      Qualcomm Inc. (QCOM) is scheduled to report third-quarter fiscal 2017 numbers on Jul 19, after market closes.

        Sweta Killa headshot

        S&P 500 ETFs Face Off: SPY Versus IVV

        A low fee and dividend reinvestment option have made IVV more enticing to investors than SPY.

          Zacks Equity Research

          Check Point (CHKP) to Post Q2 Earnings: Is a Beat in Store?

          We expect cybersecurity company, Check Point Software Technologies Ltd. (CHKP), to beat expectations when it reports second-quarter 2017 results on Jul 20.

            Zacks Equity Research

            U.S. Producer Prices Up: ETFs in Focus

            U.S. wholesale price inflation grew 2% year-over-year in June 2017 compared with 2.4% in May.

              Zacks Equity Research

              Microsoft Launches Artificial Intelligence Research Lab

              Microsoft's wide range of AI offerings is expected to add to its customer base, thereby boosting its top line and providing it with a competitive edge.

                Zacks Equity Research

                Google Saves $1.3B in France on Lack of Adequate Operations

                Alphabet Inc.'s (GOOGL) Google finally received some relief in Europe,.

                  Zacks Equity Research

                  Papa John's (PZZA) Enhances Digital Ordering via Facebook

                  Papa John's International, Inc. (PZZA), is further expanding its digital ordering capabilities with the launch of Facebook Instant Ordering.

                    Zacks Equity Research

                    Taiwan Semi (TSM) Misses on Q2 Earnings, Guidance Dull

                    Taiwan Semiconductor Manufacturing Co. (TSM) reported second-quarter 2017 earnings of 42 cents per ADR, which missed the Zacks Consensus Estimate by 14 cents.

                      Brian Bolan headshot

                      Bear Of The Day: Amazon (AMZN)

                      This stock has seen estimates drop in front of the upcoming earnings report, but should you really sell it?

                        Zacks Equity Research

                        Key Takeaways from Amazon's Blockbuster Prime Day 2017

                        Prime Day '17 was a massive hit for Amazon.com, Inc. (AMZN)

                          Zacks Equity Research

                          Will Apple iPhone 8 Launch be Delayed Due to Tech Issues?

                          Apple Inc.'s (AAPL) highly anticipated iPhone 8 launch could be delayed as the company faces multiple issues, observe several analysts.

                            Zacks Equity Research

                            Company News for July 13, 2017

                            Companies in the News are: ABM,TWTR,AAPL,DOW

                              Zacks Equity Research

                              Box Appoints Stephanie Carullo as Chief Operating Officer

                              Box, Inc. (Box) has announced changes at its management level. The cloud storage company recently appointed Stephanie Carullo, former Apple Inc. (AAPL) executive, as its new chief operating officer (COO).

                                Aditya Sinha headshot

                                Apple Sets 1st China Data Center to Meet Cybersecurity Rules

                                Per Reuters, Apple Inc. (AAPL) is seeking collaboration with local internet services companies to establish its first data center in China, to ensure compliance with the country's newly implemented cyber-security regulations.

                                  Megan Sanks headshot

                                  Here's Why PayPal (PYPL) Hit an All-Time High Today

                                  Shares of PayPal climbed 4% in morning trading on Wednesday after the company announced a deal with Apple (AAPL).

                                    Zacks Equity Research

                                    Logitech Acquires Astro Gaming, Forays into Console Market

                                    Logitech (LOGI) is set to acquire Astro Gaming, a popular console gaming headset maker, as it attempts to carve a deeper niche in the gaming peripheral market.

                                      Zacks Equity Research

                                      Apple Plans to Open 2nd Eco-Friendly Data Center in Denmark

                                      Apple Inc. (AAPL) is planning to spend $921 million to open a new data center in Denmark that will run entirely on renewable energy, per media reports.

                                        Megan Sanks headshot

                                        Amazon Prime Day to Feature Music Deal: Should Apple Worry?

                                        This year, Amazon.com (AMZN) is offering four months of unlimited music for 99 cents as part of its annual Amazon Prime Day, a deal which competes heavily with Apple's (AAPL) music streaming service.

                                          Zacks Equity Research

                                          U.S. Services PMI up in June: ETFs in Focus

                                          ISM non-manufacturing PMI increased to 57.4 in June 2017 compared with 56.9 in May.

                                            Benjamin Rains headshot

                                            Amazon (AMZN) Introducing Geek Squad Rival

                                            Amazon (AMZN) has set its sights on yet another new market, with the online retail giant introducing Geek Squad-esque technology consultation services in select cities across the country.

                                              Madeleine Johnson headshot

                                              Will Spotify Stream Into an IPO in 2017?

                                              Launched in 2008 by entrepreneurs Daniel Ek and Martin Lorentzon, Spotify is one of the most popular music streaming services on the market today. Will it carry out an initial public offering this year? Or choose to go public in a different way?

                                                Zacks Equity Research

                                                Stock Market News for July 10, 2017

                                                Benchmarks finished higher on Friday, boosted by the release of stronger than expected jobs report for June and recovery of technology shares

                                                  Zacks Equity Research

                                                  Facebook Reveals Plans to Build Willow Campus in California

                                                  Facebook, Inc. (FB) unveiled plans to redevelop its former Silicon Valley tech campus in Menlo Park, CA, which will be called "Willow Campus", per the company's blog posted on Jul 7.