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Apple (AAPL)

(Delayed Data from NSDQ)

$245.50 USD

245.50
163,670,467

+7.62 (3.20%)

Updated Sep 19, 2025 04:00 PM ET

Pre-Market: $247.60 +2.10 (0.86%) 8:44 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (49 out of 245)

Industry: Computer - Micro Computers

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Madeleine Johnson headshot

This Analyst Thinks Apple Glasses Will Be Bigger Than the iPhone

by Madeleine Johnson

Analyst Gene Munster, who works for venture capital firm Loup Ventures, believes that Apple Inc.'s (AAPL) rumored Apple Glasses will eventually become bigger than the iPhone.

    Zacks Equity Research

    Apple (AAPL) Ramps Up AR/VR Efforts, Acquires SensoMotoric

    by Zacks Equity Research

    Per media reports, Apple (AAPL) has acquired a German company, SensoMotoric Instruments, which specializes in eye-tracking technology.

      Zacks Equity Research

      Pandora's (P) CEO Steps Down as Troubles Continue Unabated

      by Zacks Equity Research

      Pandora Media Inc's (P) CEO, Tim Westergren, has stepped down from his role and will no longer serve as a board member. CFO Naveen Chopra will serve as the CEO in the interim.

        Zacks Equity Research

        FTC's Anti-Trust Suit against Qualcomm Remains on Track

        by Zacks Equity Research

        Qualcomm's (QCOM) proposal, forwarded in Apr, 2017, to dismiss the anti-trust lawsuit filed against it by the U.S. Federal Trade Commission (FTC) was recently denied by the U.S. District Judge.

          Madeleine Johnson headshot

          Can Investors Measure a Company's Brand Value?

          by Madeleine Johnson

          On a special edition of Shopping for Stocks, Editor Maddy Johnson is joined by Phil Bak, the CEO of Exponential ETFs, and Larry Medin, the founder and CEO of Brandometry, to discuss how investors can measure a company's brand value.

            Zacks Equity Research

            Berkshire Hathaway Ramps Up Investment Deals in Real Estate

            by Zacks Equity Research

            Berkshire Hathaway Inc. (BRK.B) has been pumping funds into real estate investments.

              Zacks Equity Research

              Facebook (FB) Eyes Hollywood to Boost Original Content

              by Zacks Equity Research

              Facebook (FB) is aggressively ramping up its original content efforts. Per media reports, the social media giant is in talks with several Hollywood agencies to acquire TV-style content.

                Zacks Equity Research

                Apple Leases Cars from Hertz to Test Self-Driving Vehicles

                by Zacks Equity Research

                Per media reports, Cupertino-based tech giant, Apple (AAPL), has leased few cars from car rental company, Hertz Global Holdings Inc (HTZ), to test its self-driving car technology.

                  Zacks Equity Research

                  Amazon OKs Adventure Series Hannah Grant Tour de France

                  by Zacks Equity Research

                  Amazon.com Inc. (AMZN) has green-lit an untitled documentary adventure series, Hannah Grant Tour de France. The release date for the season, however, is yet to be decided.

                    Megan Sanks headshot

                    Here's Why Pandora (P) Stock is Higher Today

                    by Megan Sanks

                    Shares of Pandora Media (P) rose 3.5% in pre-market trading following an analyst upgrade and reports that its co-founder and CEO Tim Westergren will step down as CEO.

                      Zacks Equity Research

                      Toshiba Favors Bain Consortium Bid, Foxconn Still Interested

                      by Zacks Equity Research

                      Foxconn reiterated its interest in Toshiba's (TOSYY) chip unit, which the Japanese conglomerate jointly runs with Western Digital (WDC).

                        Zacks Equity Research

                        Logitech (LOGI) Launches Multiple Products to Stoke Growth

                        by Zacks Equity Research

                        Buoyed by the impressive momentum in its Retail segment businesses, Logitech International S.A. (LOGI) rolled out a set of products over the past couple of months.

                          Zacks Equity Research

                          Is Adobe Likely to Gain from its Buyout of Mettle's SkyBox?

                          by Zacks Equity Research

                          Adobe Systems Incorporated (ADBE) announced acquisition of Mettle's SkyBox suite

                            Zacks Equity Research

                            DISH Network Unveils Music App for Multi-Device Streaming

                            by Zacks Equity Research

                            DISH Network Corporation (DISH) unveiled a mobile app, DISH Music, which will synchronize music on television and speakers throughout the house using one central control.

                              Zacks Equity Research

                              BlackBerry's (BBRY) Q1 Earnings Break Even, Revenues Miss

                              by Zacks Equity Research

                              BlackBerry Limited (BBRY) posted first-quarter fiscal 2018 breakeven earnings (on an adjusted basis) and lower than expected revenues

                                Zacks Equity Research

                                Here's Why Investors Should Retain Cincinnati Bell Stock

                                by Zacks Equity Research

                                On Jun 23, 2017, we issued an updated research report on Telecom service provider, Cincinnati Bell Inc. (CBB).

                                  Zacks Equity Research

                                  Apple Adds Do Not Disturb While Driving Mode to iOS 11 Beta

                                  by Zacks Equity Research

                                  To contain the menace of distracted driving, Cupertino-based Apple Inc (AAPL) has finally added the much needed safety feature to iOS 11's beta version, called the ''Do Not Disturb while Driving'' mode.

                                    Zacks Equity Research

                                    Apple Adds Virgin Mobile to its List of Domestic Carriers

                                    by Zacks Equity Research

                                    Per Reuters, after a span of nearly four years, Apple Inc (AAPL) has added a new carrier, Virgin Mobile USA.

                                      Zacks Equity Research

                                      Sprint's (S) Prepaid Arm Offers iPhone, Boosts Subscriber

                                      by Zacks Equity Research

                                      Sprint Corp.'s (S) wholly owned prepaid subsidiary, Virgin Mobile USA, has inked a deal with tech giant Apple, to relaunch itself as an exclusive iPhone carrier, amidst stiff competition poised by others on similar policies.

                                        Sweta Killa headshot

                                        3 Stocks Hitting the Right Note on World Music Day

                                        by Sweta Killa

                                        Since returns are music to investors' ears, there's no better way for us to observe World Music Day than with lucrative picks from companies involved in this business.

                                          Zacks Equity Research

                                          Fitch Sees Fastest Global Growth in 10 Years: ETFs To Buy

                                          by Zacks Equity Research

                                          Credit rating agency Fitch expects the global growth to reach 2.9% in 2017 and 3.1% in 2018.

                                            Zacks Equity Research

                                            Apple (AAPL) - Qualcomm Legal Battle Takes an Ugly Turn

                                            by Zacks Equity Research

                                            Apple Inc (AAPL) and Qualcomm Inc's (QCOM) legal dispute over royalty payments just got nastier.

                                              Zacks Equity Research

                                              Stock Market News for June 21, 2017

                                              by Zacks Equity Research

                                              Benchmarks finished in negative territory on Tuesday, dragged down primarily by decline in energy shares

                                                Zacks Equity Research

                                                Why it is Good Idea to Hold Zillow Group (ZG) Stock for Now

                                                by Zacks Equity Research

                                                Zillow Group Inc. (ZG) is one such stock, which investors need to hold on to if they are looking to reap long-term benefits.

                                                  Zacks Equity Research

                                                  Implied Volatility Surging for Apple (AAPL) Stock Options

                                                  by Zacks Equity Research

                                                  Investors in Apple Inc. (AAPL) need to pay close attention to the stock based on moves in the options market lately.