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Apple (AAPL)

(Real Time Quote from BATS)

$254.12 USD

254.12
69,636,655

+8.62 (3.51%)

Updated Sep 22, 2025 01:54 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (49 out of 245)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

AMD's Loss Narrows in Q2, Revenues Increase on GPU Demand

Advanced Micro Devices (AMD) reported narrower-than-expected loss in Q2 driven by strong demand for the company's graphics processor units and expanding customer base.

    Zacks Equity Research

    Will Apple (AAPL) Set Up Manufacturing Plants in the U.S.?

    Apple (AAPL) has been subjected to intense scrutiny by President Trump regarding the domestic manufacturing issue.

      Zacks Equity Research

      Zacks Market Edge Highlights: Facebook, Apple , Alphabet , Snapchat and J2 Global

      Zacks Market Edge Highlights: Facebook, Apple , Alphabet , Snapchat and J2 Global

        Zacks Equity Research

        Dolby (DLB) Beats on Q3 Earnings and Revenues, View Intact

        Dolby's (DLB) fiscal third-quarter 2017 results beat expectations, largely supported by solid market traction of offerings under three businesses ??? Dolby Voice, Dolby Vision and Dolby Cinema.

          Zacks Equity Research

          Technology ETF (VGT) Hits New 52-Week High

          Tech ETF hit a new 52-week high amid strong earnings outlook.

            Zacks Equity Research

            Alphabet (GOOGL) Beats Earnings & Revenue Estimates in Q2

            Alphabet (GOOGL) delivers strong second-quarter revenues on the back of higher overall advertising revenue. Litigation, however, continues to impact GAAP profits.

              Zacks Equity Research

              Can Nokia (NOK) Spring a Surprise this Earnings Season?

              Resolution of patent-related dispute with Apple might raise hopes for Nokia's (NOK) Q2 results. But the same could be partially offset by a below-par performance of the Nokia Networks unit.

                Megan Sanks headshot

                Spotify and Warner Music Could Sign License Deal by September

                Popular music streaming company Spotify is close to a new licensing deal with Warner Music.

                  Zacks Equity Research

                  Can Corning (GLW) Q2 Earnings Surprise on Product Strength?

                  Corning (GLW) is anticipated to benefit from strength in the optical communications segment and strong demand for Gorilla Glass. However, weakness in Display segment is a headwind.

                    Megan Sanks headshot

                    We Shopped at Amazon's Chicago Bookstore: Here's What It Was Like

                    Many have lauded the recent opening of Amazon.com's (AMZN) eight brick-and-mortar stores in the U.S. as a death blow to independent bookstores. To see what kind of competition Amazon Books poses for bookstores in the Second City, I decided to head up to the Lakeview neighborhood and witness this new phenomenon for myself.

                      Zacks Equity Research

                      Skyworks' (SWKS) Q3 Earnings and Revenues Beat Estimates

                      Skyworks' (SWKS) improving market penetration, strong demand for Wi-Fi, Zigbee and LTE solutions and growth potential in IoT aided third-quarter results.

                        Zacks Equity Research

                        Is Samsung Scraping its Bixby-Powered Speakers Project?

                        Per media reports, Samsung Electronics has made a change of plans regarding the Bixby-powered AI speakers.

                          Zacks Equity Research

                          Apple Backed by Tech Giants in Ongoing Spat with Qualcomm

                          Silicon Valley backs Apple Inc (AAPL) as its legal fight against QUALCOMM Incorporated (QCOM) over royalty payments intensifies.

                            Sejuti Banerjea headshot

                            Qualcomm's Party Is Over As Apple Attacks & Regulators Scrutinize

                            As more information on Qualcomm's (QCOM) licensing policies come to light, it's clear that the company is skating on some pretty thin ice.

                              Zacks Equity Research

                              3 Strong Buy Technology Mutual Funds for Great Returns

                              Below we share with you three top-ranked technology mutual funds. Each has earned a Zacks Mutual Fund Rank #1 (Strong Buy)

                                Zacks Equity Research

                                Tech Index Breaks Dotcom Era Record: ETFs to Buy

                                US tech stocks broke a 17 year record, as it surged past the dotcom era peak.

                                  Madeleine Johnson headshot

                                  After NSA Approval, BlackBerry Can Sell Security Tools to U.S. Government

                                  On Thursday, BlackBerry Ltd. (BBRY) announced it has won the right to sell secure messaging tools to the United States government after the National Security Agency (NSA) endorsed the smartphone maker and its products.

                                    Zacks Equity Research

                                    Apple-Qualcomm Legal Fight Deepens, Suppliers Join the Fray

                                    Apple Inc.'s (AAPL) suppliers, namely, Compal, Hon Hai Precision, Pegatron and Wistron have reportedly joined the Cupertino-based tech giant in its fight against chipmaker QUALCOMM Incorporated (QCOM).

                                      Sweta Killa headshot

                                      Tech ETFs on Fire as Q2 Earnings Season Heats Up

                                      The S&P 500 information technology sector breached its dot-com era record set in March 2000 heading into Q2 earnings season.

                                        Zacks Equity Research

                                        Here's Why You Should Add Symantec to Your Portfolio Now

                                        Shares of Symantec Corporation (SYMC) have been performing well of late. Investors should buy the stock right now.

                                          Zacks Equity Research

                                          Qualcomm (QCOM) Tops Q3 Earnings and Revenues Estimates

                                          Qualcomm Inc. (QCOM) has updated Snapdragon processors and applications to retain leadership in the global wireless baseband chipset market.

                                            Megan Sanks headshot

                                            Amazon Introduces Pay Places to Make Real-World Purchases

                                            Amazon.com (AMZN) announced today a new feature coming to its mobile app called "Amazon Pay Places" that will allow users to pay for in-store items and order meals for pick-up using their Amazon account payment information.

                                              Zacks Equity Research

                                              Apple Appoints Isabel Ge Mahe as MD of China Operations

                                              Creation of the new post - that of vice president and managing director of Greater China - underscores importance of that market for the Cupertin-based tech giant, Apple Inc (AAPL).

                                                Zacks Equity Research

                                                The Zacks Analyst Blog Highlights: Apple

                                                The Zacks Analyst Blog Highlights: Apple

                                                  Zacks Equity Research

                                                  Qualcomm Loses EU Case, Slapped with Daily Fine of $6,65,000

                                                  Anti-competitive allegations to throw out British phone software maker Icera takes a bitter turn as an EU court fines Qualcomm Inc. (QCOM) $665,000 per day.