Back to top
more

Apple (AAPL)

(Real Time Quote from BATS)

$254.10 USD

254.10
69,636,655

+8.60 (3.50%)

Updated Sep 22, 2025 01:50 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (49 out of 245)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

David Bartosiak headshot

Bartosiak: Trading Apple's (AAPL) Earnings with Options

Join Dave Bartosiak at 11:00am Central Time to see his thoughts on Apple (AAPL) before they report earnings with real-time options insight.

    Zacks Equity Research

    Q2 Earnings From Apple

    Q2 Earnings From Apple

      Zacks Equity Research

      Qorvo (QRVO) to Report Q1 Earnings: What's in Store?

      Qorvo's (QRVO) first-quarter fiscal 2018 earnings are expected to be impacted by sluggish demand in China. However, improving market share at Samsung and Huawei is positive.

        Zacks Equity Research

        Apple, Pfizer and Yum Brands are part of Zacks Earnings Preview

        Apple, Pfizer and Yum Brands are part of Zacks Earnings Preview

          Zacks Equity Research

          CA Inc. (CA) to Report Q1 Earnings: A Beat in the Cards?

          CA Inc.'s (CA) acquisition strategy and "go to market" sales strategy will remain tailwinds in Q1.

            Zacks Equity Research

            Is Citrix Systems (CTXS) Likely to Beat this Earnings Season?

            Higher revenues at the Software-as-a-Service (SaaS) segment might aid Citrix Systems' (CTXS) Q2 earnings results.

              Ryan McQueeney headshot

              3 Key Predictions for Apple's Q3 Earnings Report

              Apple (AAPL) is set to release perhaps the most highly anticipated report of this earnings season next week. Here's three key predictions.

                Megan Sanks headshot

                Here's Why Apple (AAPL) Discontinued the iPod Nano and Shuffle

                Apple (AAPL) removed iPod Nanos and iPod Shuffles from its website and online store on Thursday, discontinuing its last two devices that didn't run the iOS software system.

                  Ryan McQueeney headshot

                  Upcoming Earnings Reports to Watch: AAPL, PFE, TWX, KHC

                  We are looking ahead to next week to target the most important upcoming reports. Check out the latest on Apple (AAPL), Pfizer (PFE), Time Warner (TWX), and Kraft Heinz (KHC) ahead of their earnings report dates.

                    Zacks Equity Research

                    Kforce (KFRC) to Report Q2 Earnings: What's in the Cards?

                    KForce (KFRC) expects high demand in skilled technology to have a positive impact on the second-quarter results.

                      Zacks Equity Research

                      Xerox (XRX) Q2 Earnings: What's in Store for the Stock?

                      Xerox (XRX) expects reprioritizing of investments and acceleration of restructuring actions and services to improve revenues and margins in the second quarter.

                        Zacks Equity Research

                        Apple (AAPL) to Report Q3 Earnings: Is a Beat in Store?

                        Apple Inc (AAPL) third quarter fiscal 2017 revenues are likely to benefit from the fast growing Services segment as well as from its flagship offering, iPhone.

                          Zacks Equity Research

                          Is a Disappointment in Store for Harris (HRS) in Q4 Earnings?

                          Harris' (HRS) Q4 results might be hurt by higher costs. Weakness in international markets might lead to lower-than-expected sales of tactical radio products.

                            Zacks Equity Research

                            What's in Store for Verisk (VRSK) this Earnings Season?

                            Verisk (VRSK) expects strategic acquisitions to positively impact its second-quarter results.

                              Zacks Equity Research

                              Datawatch, Dick's Sporting Goods, Apple and JPMorgan highlighted as Zacks Bull and Bear of the Day

                              Datawatch, Dick's Sporting Goods, Apple and JPMorgan highlighted as Zacks Bull and Bear of the Day

                                Zacks Equity Research

                                Is a Surprise Coming for Apple (AAPL) This Earnings Season?

                                Apple (AAPL) is seeing favorable earnings estimate revision activity and has a positive Zacks Earnings ESP.

                                  Sheraz Mian headshot

                                  Q2 Earnings Season Past the Halfway Mark

                                  The positive and reassuring view of corporate earnings that we have seen already will likely remain in place.

                                    Ryan McQueeney headshot

                                    Here's Why Apple (AAPL) Stock Is Sinking Today

                                    Shares of Apple (AAPL) were down nearly 2.5% through late afternoon trading hours Thursday, and it looks like a hesitation-inducing combination of market conditions and company-specific news is to blame.

                                      Zacks Equity Research

                                      PayPal (PYPL) Beats on Q2 Earnings, Raises Full Year View (Revised)

                                      PayPal posted strong results driven by partnership and mobile centrism.

                                        Zacks Equity Research

                                        Nokia (NOK) Tops Q2 Earnings Estimates, Networks View Dull

                                        Despite Nokia's (NOK) Q2 earnings beat, the outlook on its flagship Networks unit for full-year 2017 raises concerns.

                                          Zacks Equity Research

                                          What's in the Cards for Sohu.com (SOHU) in Q2 Earnings?

                                          Sohu's (SOHU) Q2 results are likely to benefit from the newly launched Legacy TLBB mobile game. However, sluggish advertising business remains a concern.

                                            Benjamin Rains headshot

                                            Dow and S&P 500 Touch New Highs, Oil Prices Rising

                                            The U.S. stock market seemingly can't be stopped these days, as strong earnings from several industry giants helped the DOW and S&P 500 reach record intraday highs on Wednesday.

                                              Sreeparna Ray headshot

                                              Akamai (AKAM) Q2 Earnings Miss Estimates, Revenues Beat

                                              Akamai Technologies (AKAM) second-quarter revenues beat estimates backed by growth of its web division.

                                                Sweta Killa headshot

                                                Large Cap ETF (SPY) Hits New 52-Week High

                                                This large cap ETF hits a new 52-week high. Are more gains in store for this ETF?

                                                  Zacks Equity Research

                                                  Corning (GLW) Beats Q2 Earnings Estimates on Strong Revenues

                                                  Corning's (GLW) second-quarter results benefited from the revenue upside driven by strength in the company's Optical Communications and Specialty Materials business lines.