Back to top
more

Apple (AAPL)

(Delayed Data from NSDQ)

$256.08 USD

256.08
104,201,138

+10.58 (4.31%)

Updated Sep 22, 2025 04:00 PM ET

After-Market: $256.36 +0.28 (0.11%) 5:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (49 out of 245)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

Amazon OKs Season 5 of Award-Winning Series Transparent

Amazon.com Inc.'s (AMZN) film production division, Amazon Studios, has greenlit the fifth season of its Golden Globe Award and multi-Emmy Award winning TV series, Transparent

    Sanghamitra Saha headshot

    How Boeing & a Few Others Sent the Dow ETF Higher

    Boeing, Apple, UnitedHealth Group, McDonald's and Visa shares were instrumental in making the Dow ETF a better performer than S&P 500 lately.

      Zacks Equity Research

      Apple (AAPL) to Ferry Employees in Self Driving Test Vehicles

      Apple's (AAPL) interest in self driving cars is logical as it is now being labeled as a big opportunity. With iPhone facing tough competition, Apple is under pressure to find newer growth avenues.

        Zacks Equity Research

        HP (HPQ) Tops Q3 Earnings, Records Strong Revenue Growth

        HP Inc.'s (HPQ) restructuring initiatives, such as product innovations, pricing, marketing and sales activities, are apparently paying off as indicated by the third-quarter fiscal 2017 results.

          Zacks Equity Research

          Sprint's (S) Prepaid Arm Extends Unlimited Service Offer

          In a competitive wireless industry Sprint's (S) effort to lure customers by offering the unlimited service to its existing iPhone owners is expected to aid the company boost its prepaid market share.

            Swarup Gupta headshot

            5 S&P 500 Stocks to Profit from Trump's Tax Plan

            One of the key beneficiaries of such tax reforms would be companies with substantial overseas cash reserves.

              Zacks Equity Research

              Apple's Investment in Original Content to Boost Services

              Apple (AAPL) announced its plans to invest $1 billion in original programming next year in an attempt to explore newer revenue streams.

                Zacks Equity Research

                Alphabet's (GOOGL) Newest Sugary Treat is Android Oreo

                Android is the most extensively used mobile operating system in the world, one of the many positives that Alphabet's (GOOGL) Google is currently riding on.

                  Zacks Equity Research

                  T-Mobile US (TMUS) Unveils Latest Offers on Smartphones

                  While lucrative promotions should lure more subscribers, aggressive promotional offers may impede T-Mobile US' (TMUS) margins in the coming quarters due to increasing smartphone launches.

                    Sweta Killa headshot

                    Retail ETFs to Buy on Back-to-School Shopping Spree

                    All the attractive offers will definitely boost sales of all types of retailers, leading to a surge in their stock prices.

                      Zacks Equity Research

                      Broadcom (AVGO) to Report Q3 Earnings: What's in the Cards?

                      Broadcom's (AVGO) third-quarter earnings is expected to benefit from seasonal strength in broadband access and sustained cloud data center spending.

                        Zacks Equity Research

                        Can Dolby's (DLB) Rich Content Pipeline Counter Headwinds?

                        Impressive market traction of offerings under three of Dolby's (DLB) businesses - Dolby Voice, Dolby Vision and Dolby Cinema - have proved to be catalysts. However, lower recovery remains an overhang.

                          Ryan McQueeney headshot

                          Upcoming Earnings Reports to Watch: CRM, AVGO, ULTA, HPE

                          At this point, well over 90% of the S&P 500 members have reported their latest results, but there are still several marquee reports to anticipate. Make sure to keep an eye on these companies as they prepare to report during the week of August 21.

                            Zacks Equity Research

                            Skyworks Banks on Product Strength, iPhone 8 Delay May Hurt

                            Skyworks's (SWKS) growth is being driven by strong product demand, improving market penetration and significant growth opportunity in IoT. However, high concentration risks remain a concern.

                              Zacks Equity Research

                              The Zacks Analyst Blog Highlights: Cisco, Apple, Microsoft, Amazon and Facebook

                              The Zacks Analyst Blog Highlights: Cisco, Apple, Microsoft, Amazon and Facebook

                                Ryan McQueeney headshot

                                Here's Why Tech Stocks Are Dipping Today

                                U.S. stocks are falling across the board on Thursday amid continued political turmoil and weak earnings results, and a quick glance at the major indexes reveals that the tech-heavy Nasdaq Composite (COMPX) is poised to be today's biggest loser.

                                  Zacks Equity Research

                                  The Zacks Analyst Blog Highlights: Apple, Salesforce, Adobe Systems, AppFolio and Take-Two Interactive

                                  The Zacks Analyst Blog Highlights: Apple, Salesforce, Adobe Systems, AppFolio and Take-Two Interactive

                                    Zacks Equity Research

                                    Alphabet (GOOGL) Continues its AI Push, Acquires AIMatter

                                    Alphabet (GOOGL) is well on track with its transition from "Mobile-first" to "AI-First".

                                      Zacks Equity Research

                                      Cisco (CSCO) Meets Q4 Earnings Estimates, Revenues Beat

                                      Cisco's (CSCO) fourth-quarter earnings were hurt by lower switching, routing and data center revenues, which were partially offset by strength in the security portfolio.

                                        Zacks Equity Research

                                        Stock Market News For August 17, 2017

                                        The Dow crossed the psychological 22,000 milestone for the fourth time this year on Wednesday, rebounding from the lows it hit the last week due to rhetoric between Pyongyang and Washington

                                          Zacks Equity Research

                                          Qualcomm (QCOM) to Acquire Scyfer B.V., Boosts AI Research

                                          Qualcomm (QCOM) is on track to advance its Artificial Intelligence (AI) Research and development to further explore cutting-edge machine learning technologies.

                                            Ryan McQueeney headshot

                                            5 Tech Stocks That Just Hit All-Time Highs

                                            As the major indexes continue to flirt with all-time highs nearly every day, it should come as no surprise that many individual stocks are touching new heights on a regular basis. Check out these five tech stocks that just hit new all-time highs today!

                                              Megan Sanks headshot

                                              Google Might Pay Samsung $3.5 Billion in Licensing Fees This Year

                                              Alphabet's (GOOGL) Google has renewed its license payment contract with Samsung (SSNLF) to ensure that the South Korean tech company preinstalls Google's search engine on its smartphones.

                                                Zacks Equity Research

                                                Trial for AT&T's $3.95B Deceptive Ad Fine Starts (revised)

                                                Deceptive advertising practices to mislead customers takes a bitter turn as FTC fines AT&T (T) up to $3.95 billion, as monetary relief for affected customers.

                                                  Zacks Equity Research

                                                  Here's Why Investors Should Offload Akamai (AKAM) Stock

                                                  Akamai (AKAM) stock was downgraded due to continuing weakness in the media business, which hurt its second-quarter sales.