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Apple (AAPL)

(Delayed Data from NSDQ)

$256.08 USD

256.08
104,201,138

+10.58 (4.31%)

Updated Sep 22, 2025 04:00 PM ET

After-Market: $256.36 +0.28 (0.11%) 5:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (49 out of 245)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

MoneyGram Extends MobilePass Availability Across the U.S.

MoneyGram (MGI) would expand the availability of MobilePass to more than 35,000 locations in the United States in order to enhance customers' convenience in making mobile transactions.

    Zacks Equity Research

    ETFs to Watch on Oil Price Rise and Debt Limit Deal

    Energy stocks gain after Gulf refineries reopen, providing a bullish outlook for oil prices. Trump's debt limit deal gives a boost to the S&P 500.

      Zacks Equity Research

      Apple Rumored to Bid for James Bond Movie, Signs Music Deal

      Apple (AAPL) is reportedly bidding for the distribution rights of the upcoming James Bond movie in 2019. The company also signed deal with Warner Music.

        Zacks Equity Research

        Accenture to Buy IBB, Boost Strategy Consulting Capabilities

        The acquisition of IBB Consulting will fortify Accenture's (ACN) presence in the communication, media and technology (CMT) consulting market, as well as help gain higher market share.

          Tracey Ryniec headshot

          Buffett's Advice on Investing in Revolutionary Technologies

          In 1999, Buffett explained the difficulties of investing in revolutionary technologies. Should you still follow his advice today?

            Sejuti Banerjea headshot

            Tech Roundup: AMZN-MSFT & AAPL-ACN Deals, WMT Chooses NVDA

            Last week, Amazon (AMZN) and Microsoft (MSFT) agreed to support each other's voice-controlled, AI-powered assistants, Apple (AAPL) cut a deal with Accenture (ACN) and Walmart (WMT) chose NVIDIA (NVDA) chips in its AI cloud.

              Madeleine Johnson headshot

              Kohl's (KSS) Rallies on New 'Store-In-Store' Partnership with Amazon

              On Wednesday, shares of department store Kohl???s Corp. (KSS) are rallying, up about 4.7% in afternoon trading after the company announced a new partnership with e-commerce giant Amazon.com (AMZN).

                Zacks Equity Research

                The Zacks Analyst Blog Highlights: Apple, Visa, Coca-Cola, Travelers and Blackstone

                The Zacks Analyst Blog Highlights: Apple, Visa, Coca-Cola, Travelers and Blackstone

                  Zacks Equity Research

                  Facebook's WhatsApp Tests New Tools Through Business App

                  Facebook's (FB) division, WhatsApp, is testing new tools and features that aim at improving business-consumer communications. The company is also planning to monetize the chat service.

                    Zacks Equity Research

                    Microsoft to Update Windows 10 with "Mixed Reality" Features

                    Microsoft (MSFT) introduces AR/VR compatible updates to Windows 10.

                      Zacks Equity Research

                      Netflix Ropes in Damien Chazelle for New Series The Eddy

                      Netflix (NFLX) is riding on its original content strategy by teaming up with Academy Award winning director Damien Chazelle for a new series, The Eddy.

                        Zacks Equity Research

                        Apple Supports Dreamers as Trump Decides on DACA Repeal

                        Apple's (AAPL) CEO TIm Cook continues to support immigrants protected by DACA as President Donald Trump inches closer to his decision on the Act.

                          Zacks Equity Research

                          A Nervous Start To The Month

                          A Nervous Start To The Month

                            Zacks Equity Research

                            Stock Market News For Sep 5, 2017

                            Benchmarks closed mostly higher on Friday after market watchers played down chances of a possible rate hike by the Fed following desultory nonfarm payrolls data for August.

                              Mark Vickery headshot

                              Tension-Filled Early September

                              With a nuclear missile game of chicken and a Category 5 hurricane barreling toward the East Coast, we see more than a normal share of drama approaching this week.

                                Zacks Equity Research

                                The Zacks Analyst Blog Highlights: Alphabet, Microsoft, Apple and Western Digital

                                The Zacks Analyst Blog Highlights: Alphabet, Microsoft, Apple and Western Digital

                                  Zacks Equity Research

                                  Does Apple Need to Offer Freebies to Justify iPhone 8 Price?

                                  The debate over the exorbitant price of Apple Inc's (AAPL) highly anticipated edition, iPhone 8 has been raging on for some time now.

                                    Zacks Equity Research

                                    4 Tech Stocks to Ride on Autonomous Car Revolution

                                    Technology companies like Alphabet Inc. (GOOGL) Intel Corporation (INTC), NVIDIA (NVDA) and Apple Inc. (AAPL) are likely to gain from the driverless car revolution.

                                      Zacks Equity Research

                                      Is Cirrus Logic's (CRUS) Place in Your Portfolio Justified?

                                      Cirrus Logic's (CRUS) investments in the audio segment have helped it to come up with innovative products consequently attracting new customers and bringing in additional revenues.

                                        Zacks Equity Research

                                        PayPal (PYPL) Hits 52-Week High of $62.23 on Partnerships

                                        PayPal Holdings, Inc. (PYPL) hits a new 52-week high of $62.23. The robust demand for the company's new products, partnerships and mobile centrism remain long-term drivers.

                                          Swarup Gupta headshot

                                          5 Best Performing Stocks of August

                                          Markets traversed a month characterized by turbulence but ultimately closed in the green.

                                            Zacks Equity Research

                                            BOX Q2 Loss Narrower Than Expectations, Revenues Beat

                                            Box's (BOX) fiscal second-quarter 2018 top-line growth was driven by strength across international markets and positive contribution from strategic partnerships.

                                              Zacks Equity Research

                                              Microsoft Hits 52-Week High on Amazon Alliance, Robust Azure

                                              Microsoft (MSFT) touched a new 52-week high on the back of recently announced partnership between the Cortana and Alexa, as well as robust performance from Azure.

                                                Zacks Equity Research

                                                The Zacks Analyst Blog Highlights: Apple, Applied Materials, Activision Blizzard and Applied Optoelectronics

                                                The Zacks Analyst Blog Highlights: Apple, Applied Materials, Activision Blizzard and Applied Optoelectronics

                                                  Zacks Equity Research

                                                  Apple's (AAPL) Much Awaited Event to Take Place on Sep 12

                                                  Apple (AAPL) usually holds a big event in September to reveal its latest offerings. There has been tremendous buzz about this year's event as Apple is expected to unveil the mega edition called iPhone 8.