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Apple (AAPL)

(Delayed Data from NSDQ)

$256.08 USD

256.08
105,435,266

+10.58 (4.31%)

Updated Sep 22, 2025 04:00 PM ET

After-Market: $256.42 +0.34 (0.13%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (49 out of 245)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

Nokia (NOK) Widens ViTrust Critical Communications Portfolio

Nokia (NOK) extends ViTrust critical communications portfolio with services enabling public safety agencies capitalize on real-time video reliability and mission-critical broadband apps with LTE.

    Zacks Equity Research

    Why is Apple Eager to Bring Augmented Reality Mainstream?

    With so much buzz created by AR/VR and AI technologies, Apple (AAPL) has started to focus on its development. These are fast emerging as lucrative business opportunities

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      Tech ETFs: Is the Stellar Run Over?

      Tech ETFs suffered recently. How long will the pain continue?

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        Pandora (P) Stock Continues To Fall: Should Investors Unplug?

        Shares of Pandora (P) fell on Thursday, despite a lack of noise surrounding the music streaming company. This latest slump begs the question: why are investors dumping Pandora stock as streaming music's popularity soars as a whole?

          Zacks Equity Research

          IBM Retail Analytics to be Deployed at 8100 Walgreens Stores

          International Business Machines (IBM) partners Walgreens to deploy its retail analytics solution at the latter's 8100 stores.

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            How Much Higher Can Fitbit (FIT) Stock Climb?

            On Wednesday, shares of Fitbit (FIT) closed more than 6.2% higher, extending the stock's current winning streak to seven consecutive trading periods. Now, as this wearable tech giant appears to be picking up some much-needed steam, investors are starting to wonder just how high Fitbit can climb.

              Zacks Equity Research

              The Zacks Analyst Blog Highlights: Apple, Snap, Intel and Corning

              The Zacks Analyst Blog Highlights: Apple, Snap, Intel and Corning

                Zacks Equity Research

                Stock Market News For Sep 27, 2017

                The Dow ended in the red to post its fourth successive day of losses on Tuesday, dragged down by decline in shares of McDonald???s.

                  Zacks Equity Research

                  Will Facebook (FB) Succeed in Making a Comeback in China?

                  Since being banned in China in 2009, Facebook (FB) has continued its efforts to re-enter the world's most populous market.

                    Zacks Equity Research

                    3 Stocks in the Spotlight Post Apple's iPhone X Event

                    With iPhone X launch, Apple (AAPL) isn't the only company that continues to grab the headlines. The much-awaited phone like always has put the spotlight on a variety of other stocks as well.

                      Ryan McQueeney headshot

                      Why the iPhone 8's Sluggish Debut Doesn't Matter... Yet

                      On today's episode of the Tech Talk Tuesday podcast, Ryan McQueeney discusses why the iPhone 8 has experienced weaker-than-usual demand and explains why this phenomenon doesn't quite matter yet.

                        Zacks Equity Research

                        Stock Market News For Sep 26, 2017

                        Markets ended lower on Monday as investors rotated out of tech stocks to energy stocks amid fresh threats from North Korea.

                          Sheraz Mian headshot

                          Are Tech Stocks Too Expensive?

                          Current tech sector valuation isn't cheap, it is nowhere near what it was back in the late-1990's, as you can see in the chart below.

                            Zacks Equity Research

                            Stock Market News For Sep 25, 2017

                            Markets closed slightly higher on Friday after healthcare stocks surged after Senator McCain decided not to support the repealing of the Affordable Care Act.

                              Ryan McQueeney headshot

                              Apple Investors React to Reports of Sluggish iPhone 8 Launch

                              Apple (AAPL) shares were down more than 1.5% in early morning trading Friday--a day which most Apple investors hoped would be a celebratory moment. Check out our favorite reactions to the news on Twitter and StockTwits!

                                Sejuti Banerjea headshot

                                Tech Roundup: AAPL iPhone Event, FCA Joins INTC, GOOGL Pixel Event

                                The biggest show last week was Apple's (AAPL) product event but Alphabet's (GOOGL) Pixel event was also given a date and Fiat Chrysler (FCA) joined Intel's (INTC) self-driving effort.

                                  Zacks Equity Research

                                  Apple Falls as Report Indicates Weak Demand: ETFs in Focus

                                  Apple shares fall based on an analyst report which indicates that the demand for iPhone 8 is a lot lower than that for previous models; technical issues in Apple watch also weighed on the stock.

                                    Zacks Equity Research

                                    Google Snaps Up Pixel Building Team from HTC for $1.1B

                                    The deal comes at a time when Alphabet (GOOGL) has some proven smartphone technology and artificial intelligence in hand.

                                      Zacks Equity Research

                                      Apple Says Watch Has Connectivity Issues, Fix in the Offing

                                      Apple (AAPL) had touted the built-in cellular as the USP of the Watch OS 3. Per initial reviews, the Watch is facing troubles while connecting to cellular services and battery is fast draining.

                                        Sweta Killa headshot

                                        4 ETFs to Profit from Sector Rotation

                                        The Fed's latest move will lead to rotation from defensive sectors into financials, technology, industrials, and consumer discretionary.

                                          Ryan McQueeney headshot

                                          Why Did Apple (AAPL) Stock Slump Today?

                                          Shares of Apple (AAPL) dipped nearly 2.3% in morning trading Wednesday as investors paused for a brief moment of hesitation, likely caused by lackluster reviews and reports of connectivity issues with its new Apple Watch Series 3.

                                            Ryan McQueeney headshot

                                            Reports: Amazon Is Developing Alexa Smart Glasses and Security Cameras

                                            In an effort to further expand the capabilities of its Alexa voice assistant, Amazon (AMZN) is currently developing compatible smart glasses and home security cameras, according to a new report from the Financial Times.

                                              Zacks Equity Research

                                              3 Gaming Stocks in Focus as the Holiday Season Approaches

                                              The holiday season is the most important time for video game companies. Here are three companies that we believe will likely benefit from their innovative gaming pipeline this time around.

                                                Madeleine Johnson headshot

                                                Will Apple's Retail Redesign Be Worth the Risk?

                                                On this week's episode of Shopping for Stocks, host and Zacks Editor Maddy Johnson discussed the retail plan tech giant Apple Inc. (AAPL) laid out at its much-hyped Keynote event held last week at the brand-new Steve Jobs Theater.

                                                  Zacks Equity Research

                                                  Netflix (NFLX) Wins 20 Emmys but Loses Top Drama to Hulu

                                                  Netflix (NFLX) once again failed to bring home the Emmy Award for Outstanding Drama Series at the 69th Emmy Awards 2017. Hulu won the title for its drama series, The Handmaid's Tale.