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Apple (AAPL)

(Delayed Data from NSDQ)

$256.08 USD

256.08
105,435,266

+10.58 (4.31%)

Updated Sep 22, 2025 04:00 PM ET

After-Market: $256.42 +0.34 (0.13%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (49 out of 245)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Ryan McQueeney headshot

Why Fitbit Is Still A Wearable Tech Contender

On today's episode of the Tech Talk Tuesday podcast, Ryan McQueeney discusses the recent momentum of Fitbit (FIT) and explains why the company should continue to be a force in the evolving wearable tech industry for years.

    Zacks Equity Research

    Alphabet's (GOOGL) Waymo to Advocate Self-Driving Car Safety

    Alphabet Inc.'s Waymo is launching an educational campaign to support driverless car technology along with several other groups.

      Zacks Equity Research

      Accenture (ACN) Closes Strategy Consultancy Firm IBB Buyout

      The acquisition of IBB has further fortified Accenture's (ACN) presence in the communication, media and technology (CMT) consulting market, and is believed to help it gain higher market share.

        Zacks Equity Research

        ETFs in Focus As Service Sector Activity Hits 12-Year High

        The Institute for Supply Management says its non-manufacturing activity index reported its highest reading in September since August 2005.

          Zacks Equity Research

          Snapchat's User Engagement Witnesses 40% Rise Since June

          Snap's (SNAP) location-based feature Snap Map leads to a 40% increase in user engagement, per a recent report by Axios.

            Zacks Equity Research

            Apple (AAPL) Names Katherine Adams the New Legal Chief

            Apple Inc (AAPL) has named Katherine Adams as its new general counsel and senior vice president of Legal and Global Security. Adams will report to CEO Tim Cook.

              Zacks Equity Research

              4 Tech Stocks to Benefit from Trump's Proposed Tax Holiday

              The tax reforms are anticipated to create new jobs and aid economic growth.

                Zacks Equity Research

                Taking Cues from Warren Buffett: 3 Tech Stocks to Buy

                Talking about technology, it has emerged as an attractive sector for investment in the past few years, given plenty of growth stocks.

                  Zacks Equity Research

                  Microsoft Unveils Edge Browser for iOS and Android Devices

                  Microsoft (MSFT) introduces Edge browser to Android and iOS devices.

                    Zacks Equity Research

                    Alphabet's Google Concludes Hardware Event: Key Takeaways

                    Alphabet's (GOOGL) appetite for AI and hardware has increased significantly and it is taking competition more seriously.

                      Zacks Equity Research

                      Apple Teams Up With Ohio State to Offer iPads to Students

                      Apple (AAPL) teams up with Ohio State University to offer iPads to students and help in creating a design laboratory to serve the community better.

                        Zacks Equity Research

                        Will Netflix Be Able to Get More Nominations at Oscars'18?

                        Netflix's (NFLX) nomination for Oscar 2018 was one of the most important reasons for a members-only meeting held by the Academy of Motion Picture Arts and Science last week.

                          Kevin Cook headshot

                          Bull of the Day: BioTelemetry (BEAT)

                          This small veteran in the "connected health" space doesn't need to beat Apple to win

                            Zacks Equity Research

                            Cisco & Telenor Launch WorkingGroupTwo for Mobile Operators

                            Cisco (CSCO) and Telenor partner to form WG2, a cloud-based platform aimed at increasing the speed of innovation and marketing of services provided by mobile operators.

                              Zacks Equity Research

                              Netflix Creates a Free Game Based on Stranger Things Series

                              Netflix (NFLX) launches a free game based on Stranger Things, the sequel to which is due for launch on Oct 27 on the platform.

                                Zacks Equity Research

                                Stock Market News For Oct 5, 2017

                                Benchmarks finished at record level on Wednesday as the services sector posted strong growth in September.

                                  Zacks Equity Research

                                  Apple (AAPL) Launches Update to Fix LTE Connectivity Bug

                                  A fortnight ago, upon its launch, Apple's (AAPL) Watch Series 3 was lambasted by several prominent reviewers for its repeated failure to connect to LTE

                                    Madeleine Johnson headshot

                                    EU Regulators Strike Again: Amazon Ordered to Pay $300 Million Tax Bill

                                    E-commerce giant Amazon.com (AMZN) is the latest technology corporation to face the regulatory wrath of the European Union. After a three-year investigation, the European Commission has ordered Amazon to pay $300 million, or about ???250 million, in back taxes to Luxembourg.

                                      Madeleine Johnson headshot

                                      Over 150,000 Snapchat Spectacles Have Been Sold Since Viral Launch

                                      Speaking at the Vanity Fair New Establishment Summit, Snap Inc. (SNAP) CEO Evan Spiegel made a somewhat surprising announcement regarding his company's hardware venture, Snapchat Spectacles.

                                        Zacks Equity Research

                                        Microsoft Buys AltspaceVR, Launches Mixed Reality Headsets

                                        Microsoft's (MSFT) acquisition of AltspaceVR will boost the company's capability to offer social applications on its mixed reality platform.

                                          Zacks Equity Research

                                          NCR Unveils Ring Up Mobile POS Solution Powered by Worldpay

                                          NCR (NCR) with its varied offerings of POS terminals and solutions would drive growth, going forward.

                                            Zacks Equity Research

                                            TiVo & Sony Renew Intellectual Property Licensing Agreement

                                            TiVo's (TIVO) recent deals with leading companies along with new customer wins, product launches and international expansion will drive top-line growth.

                                              Sweta Killa headshot

                                              6 ETFs Set to Win on Trump's Tax Reform

                                              The legislative move has led to the return of Trump trade and investors are cashing in on the opportunity with ETFs that are deemed to gain most on tax reforms.

                                                Zacks Equity Research

                                                Google Hardware Event to Take Place on Oct 4: What to Expect?

                                                We expect some big product announcements that will reveal Alphabet's (GOOGL) increasing appetite for hardware.

                                                  Zacks Equity Research

                                                  Amazon (AMZN) May Soon Come Up With its Own Wearable

                                                  Rumors regarding Amazon's (AMZN) Alexa powered "smart glasses" are doing the rounds leading to speculations regarding the details and scope of the gadget.