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Apple (AAPL)

(Delayed Data from NSDQ)

$256.08 USD

256.08
105,435,266

+10.58 (4.31%)

Updated Sep 22, 2025 04:00 PM ET

After-Market: $256.42 +0.34 (0.13%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (49 out of 245)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Facebook, Apple, Citigroup and Tesla

The Zacks Analyst Blog Highlights: Facebook, Apple, Citigroup and Tesla

    Benjamin Rains headshot

    Can Apple Music Help Boost Apple Q4 Revenues?

    At a time when many tech giants, including Facebook (FB) and Google (GOOGL), are under scrutiny and might soon face tougher regulations, Apple (AAPL) is drawing attention as iPhone enthusiasts gear up for Friday's release of the iPhone X.

      Benjamin Rains headshot

      Will iPhone Sales Boost Apple's Q4 Earnings?

      Technology stocks have helped lift the S&P 500 almost single-handedly in October, with the tech industry accounting for 75% of the index's overall gains, according to Standard & Poor's.

        Benjamin Rains headshot

        Will Apple's China Sales Rebound This Quarter?

        October surges from Facebook (FB), Amazon (AMZN), Alphabet (GOOGL), Microsoft (MSFT), and Apple (AAPL) made up 52% of the S&P 500's overall monthly gains. While most of these companies have already reported, Apple investors might see even more upward movement if the tech giant posts strong Q4 earnings on Nov. 2.

          Tracey Ryniec headshot

          5 Hot Investor Favorites Reporting This Week

          These are the stocks on everyone lips this week but do their charts match the hype?

            Ryan McQueeney headshot

            3 Key Estimates for Apple's Q4 Earnings Report

            Earnings and revenue are just two of the many things investors will be looking at when Apple reports on Thursday. Check out these three additional things to expect!

              Zacks Equity Research

              What's in the Cards for Pandora Media (P) in Q3 Earnings?

              Pandora's (P) third-quarter results are anticipated to benefit from rising advertising and subscription revenues. However, stringent competition and increasing expenses pose concerns.

                Tirthankar Chakraborty headshot

                Facebook vs Apple: Which is a Better Halloween Treat for You?

                Facebook is expected to score big this earnings season, courtesy of an increase in ad revenues, while Apple's management expects growth in iPhone revenues.

                  Zacks Equity Research

                  The Zacks Analyst Blog Highlights: Apple, ST Micro, Norbord and Lazard

                  The Zacks Analyst Blog Highlights: Apple, ST Micro, Norbord and Lazard

                    Sweta Killa headshot

                    Will Tech ETFs Hit New Highs Post Facebook, Apple Earnings?

                    Both Facebook and Apple are hitting fresh highs ahead of its earnings. Will the trend continue post their earnings as well?

                      Zacks Equity Research

                      Factors Likely to Impact Cirrus Logic's (CRUS) Q2 Earnings

                      Diversified customer base, new products and expansion in the LED market are likely to drive Cirrus Logic's (CRUS) Q2 results.

                        Swarup Gupta headshot

                        Metlife vs. Prudential: Which is Better Ahead of Q3 Earnings?

                        With sector majors Prudential and MetLife, both scheduled to report on Nov 1, this may be a good time to consider which of these is a better stock.

                          Zacks Equity Research

                          Key Predictions for Earnings Reports of QCOM, QRVO

                          The Technology sector is likely to come out with impressive Q3 results, as evident from the encouraging projections.

                            Sweta Killa headshot

                            Technology ETF (IYW) Hits New 52-Week High

                            This technology ETF hits a new 52-week high. Are more gains in store for this ETF?

                              Zacks Equity Research

                              Ball Corporation (BLL) to Post Q3 Earnings: What to Expect?

                              Ball Corporation's (BLL) Q3 results are likely to benefit from improvement in food and aerosol business. However, additional depreciation and non-steel related amortization expense are headwinds.

                                Zacks Equity Research

                                ATVI vs. EA: Which Stock Looks Better Ahead of Q3 Earnings?

                                Both the online gamers Activision and Electronic Arts are scheduled to report third-quarter earnings results on Oct 31 and Nov 2, respectively.

                                  Zacks Equity Research

                                  Will Fitbit's (FIT) Q3 Earnings Benefit from New Products?

                                  Fitbit's (FIT) new products, including the recently launched smartwatch, Ionic, should drive the upcoming third-quarter results.

                                    Zacks Equity Research

                                    Factors That May Impact Apple's (AAPL) Earnings in Q4

                                    Along with iPhone sales, analysts are projecting that the fast growing service segment to drive Apple's (AAPL) fiscal fourth-quarter 2017 results.

                                      John Blank headshot

                                      Fresh Slice of Apple This Week: Global Week Ahead

                                      In the Global Week Ahead, Reuters in London has the following four global themes as the most likely to dominate the thinking of investors and traders.

                                        Zacks Equity Research

                                        Strong Engagement to Drive Glu Mobile's (GLUU) Q3 Earnings

                                        Glu Mobile's (GLUU) third-quarter 2017 earnings are expected to be driven by improving engagement as games gain traction.

                                          Zacks Equity Research

                                          Russian Collusion and Q3 Earnings

                                          Russian Collusion and Q3 Earnings

                                            Mark Vickery headshot

                                            First Indictment in Russia Collusion Case to Overshadow Q3 Earnings?

                                            Former Trump Campaign Manager Paul Manafort has surrendered to authorities, faced with 12 counts from a federal grand jury. Will this throw a wrench into a stellar Q3 earnings season?

                                              Zacks Equity Research

                                              Qorvo's (QRVO) Q2 Earnings to Benefit From Robust IDP Growth

                                              Qorvo's (QRVO) second-quarter fiscal 2018 earnings are expected to be driven by robust IDP performance and improving demand environment in China.

                                                Zacks Equity Research

                                                Can Qualcomm (QCOM) Pull Off a Surprise in Q4 Earnings?

                                                Qualcomm's (QCOM) estimated number of chipset sales indicate bright prospects for fourth-quarter 2017.

                                                  Zacks Equity Research

                                                  The Zacks Analyst Blog Highlights: Amazon, IBM, Alphabet and Apple

                                                  The Zacks Analyst Blog Highlights: Amazon, IBM, Alphabet and Apple