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Apple (AAPL)

(Delayed Data from NSDQ)

$256.08 USD

256.08
105,435,266

+10.58 (4.31%)

Updated Sep 22, 2025 04:00 PM ET

After-Market: $256.42 +0.34 (0.13%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (49 out of 245)

Industry: Computer - Micro Computers

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Apple, Netflix, Amazon, Alphabet and Fitbit

by Zacks Equity Research

The Zacks Analyst Blog Highlights: Apple, Netflix, Amazon, Alphabet and Fitbit

    Benjamin Rains headshot

    Sprouts Farmers Market (SFM) Is A Strong Growth Stock

    by Benjamin Rains

    Just days before Thanksgiving, many people begin to salivate over the plethora of food options that await them during this well-deserved respite. Thanksgiving week also gives many investors time to kick back, relax, and plot their next investments, whether it be the next hot tech stock or the best long-term value plays.

      Zacks Equity Research

      4 Technology Stocks in the Spotlight Ahead of Thanksgiving

      by Zacks Equity Research

      Thanksgiving is a very important time for the stock market. Here are four technology companies that we believe will likely benefit from the upcoming holiday season.

        Zacks Equity Research

        Apple HomePod Unlikely to Hit the Shelves This Christmas

        by Zacks Equity Research

        Apple (AAPL) announces that Siri-integrated HomePod is unlikely to ship before 2018.

          Zacks Equity Research

          U.S. Equity ETF (IWF) Hits New 52-Week High

          by Zacks Equity Research

          U.S. equity ETF hits new 52-week high amid strong earnings and tax reform hopes.

            Sejuti Banerjea headshot

            Tech Roundup: NVDA, PCLN & TRIP Earnings, INTC-AMD Deal

            by Sejuti Banerjea

            NVDA results were encouraging, Priceline (PCLN) and TripAdvisor (TRIP) disappointing, Intel (INTC) and Advanced Micro Devices (AMD) have are collaborating on graphics technology.

              Zacks Equity Research

              Facebook (FB) Launches Creator App, Eyes More Video Content

              by Zacks Equity Research

              Facebook (FB) is eyeing the lucrative video market to boost ad dollars. The newly launched Creator app and website is part of these efforts.

                Zacks Equity Research

                Apple (AAPL) and the Never Ending $1 Trillion Speculation

                by Zacks Equity Research

                Apple's (AAPL) iPhone X, Services and China could help it reach the $1 trillion valuation mark in 2018, per GBH Insights analyst.

                  Ryan McQueeney headshot

                  Should Investors Blame Apple for Best Buy's Earnings Miss?

                  by Ryan McQueeney

                  Shares of Best Buy (BBY) were down more than 7% in morning trading Thursday, just hours after the company reported its third-quarter earnings results. Here's exactly why the company missed our earnings estimates.

                    Zacks Equity Research

                    Apple (AAPL) to Reportedly Launch Streaming Service in 2018

                    by Zacks Equity Research

                    Apple (AAPL) could possibly launch a streaming service next year, per CCS Insight report.

                      Zacks Equity Research

                      Amazon Gears Up for Black Friday, Devices Likely to Lead

                      by Zacks Equity Research

                      Alexa powered Echo devices are going great guns and help Amazon (AMZN) to sell products and services.

                        Zacks Equity Research

                        Apple Remains a Warren Buffett Favorite, Berkshire Ups Stake

                        by Zacks Equity Research

                        Berkshire Hathaway has increased its stake in Apple (AAPL) as reported in a regulatory filing by the Warren Buffett led conglomerate.

                          Zacks Equity Research

                          Apple (AAPL) Leads the Wearables Space Courtesy of Watch 3

                          by Zacks Equity Research

                          Apple's (AAPL) cellular Watch catapults the company to the number one spot in the wearables space per a report by Canalys.

                            Zacks Equity Research

                            Stock Market News For Nov 15, 2017

                            by Zacks Equity Research

                            Markets ended lower on Tuesday after shares of GE declined for the second straight day.

                              Zacks Equity Research

                              Is the Options Market Predicting a Spike in Apple (AAPL) Stock?

                              by Zacks Equity Research

                              Investors in Apple (AAPL) need to pay close attention to the stock based on moves in the options market lately.

                                Sheraz Mian headshot

                                What Story Are Retail Earnings Telling?

                                by Sheraz Mian

                                Reduced estimates for the sector have helped actual results look relatively better.

                                  Sweta Killa headshot

                                  Q3 Earnings Effect: 5 Hottest ETF Charts

                                  by Sweta Killa

                                  Below are five ETFs that buoyed up on robust earnings results.

                                    Zacks Equity Research

                                    Will Apple's (AAPL) HomePod Feature Face ID Technology?

                                    by Zacks Equity Research

                                    Apple (AAPL) is expected to enhance its devices including the next edition of HomePod with the Face ID technology.

                                      Zacks Equity Research

                                      Qualcomm (QCOM) Rejects Broadcom's $130B Takeover Offer

                                      by Zacks Equity Research

                                      Qualcomm's (QCOM) board of directors reject takeover offer by Broadcom stating that the proposed deal undervalues the company.

                                        Zacks Equity Research

                                        Stock Market News For Nov 13, 2017

                                        by Zacks Equity Research

                                        Markets finished in the red on Friday after market watchers speculated about the likely outcome of a delay in tax reforms, proposed last Thursday by the Senate Finance Committee.

                                          Tirthankar Chakraborty headshot

                                          Fretting Over Tax Plan Uncertainty? Buy 5 Ultra-Safe Stocks

                                          by Tirthankar Chakraborty

                                          With the markets apprehending a healthy pullback after a strong run, investing in stocks that are immune to market gyrations seems judicious. The best way to go about doing this is by creating a portfolio of ultra-safe stocks.

                                            Zacks Equity Research

                                            Avnet Raises Share Buyback Authorization, Announces Dividend

                                            by Zacks Equity Research

                                            Avnet (AVT) last week announced that its board of directors has increased the current share repurchase authorization by $200 million and declared a quarterly cash dividend of 18 cents.

                                              Zacks Equity Research

                                              The Zacks Analyst Blog Highlights: Apple, Broadcom, Qualcomm, Walt Disney and Twenty-First Century Fox

                                              by Zacks Equity Research

                                              The Zacks Analyst Blog Highlights: Apple, Broadcom, Qualcomm, Walt Disney and Twenty-First Century Fox

                                                Zacks Equity Research

                                                QuickLogic's (QUIK) Q3 Earnings In Line, Revenues Up Y/Y

                                                by Zacks Equity Research

                                                QuickLogic's (QUIK) third-quarter 2017 results have been driven by strong demand for its sensor processing segment products.

                                                  Zacks Equity Research

                                                  Apple (AAPL) Acquires Nanotech Specialist Startup InVisage

                                                  by Zacks Equity Research

                                                  Apple (AAPL) is likely to use InVisage's groundbreaking QuantumFilm technology to improve features on its flagship device, iPhone.