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Apple (AAPL)

(Delayed Data from NSDQ)

$256.08 USD

256.08
105,435,266

+10.58 (4.31%)

Updated Sep 22, 2025 04:00 PM ET

After-Market: $256.42 +0.34 (0.13%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (49 out of 245)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

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Bitcoin, Taxes, & North Korea: What It Means for Stocks in 2018

On today's episode of the Zacks Friday Finish Line, Content Writer Ryan McQueeney and Editor Maddy Johnson take on this week's biggest stories, including the progress made on the GOP tax bill, North Korea's missile test, bitcoin's historic week, and what it all means for the stock market in 2018.

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    Dow Tops 24,000: 5 Best Stocks Powering ETF

    Inside the best performing stocks that propelled Dow higher.

      Zacks Equity Research

      Stock Market News For Dec 1, 2017

      Dow breached a fresh all time high to surge past the psychological 24,000 milestone on Thursday.

        Zacks Equity Research

        Apple Set to Witness a "Super Long Cycle" Per Piper Jaffray

        Apple's (AAPL) premium iPhone X is expected to take the company to new highs.

          Zacks Equity Research

          Qualcomm (QCOM) Slaps Apple With Patent Infringement Charges

          The legal dispute between Qualcomm (QCOM) and Apple continues to get bitter, thanks to the recent patent infringement complaints filed by the wireless chipset manufacturer.

            Zacks Equity Research

            Snapchat Gets New Look: Friends, Media Posts to Split

            Snap (SNAP) announces a redesign of its flagship application, Snapchat in an attempt to make the platform more user-friendly. It remains to be seen what impact it has on advertisers.

              Zacks Equity Research

              Box (BOX) Q3 Loss In Line with Expectations, Revenues Beat

              Box's (BOX) fiscal third-quarter 2018 top-line growth was driven by strength across international markets and positive contribution from strategic partnerships.

                Zacks Equity Research

                Apple's (AAPL) iPhone X Records Robust Black Friday Sales

                Apple (AAPL) is expected to witness a record breaking holiday quarter primarily driven by the robust performance of iPhone X.

                  Zacks Equity Research

                  Nokia (NOK) Brushes Off Juniper Networks Takeover Rumors

                  Though Nokia (NOK) has denied its interest in Juniper, the former has been quite active on the acquisition front over the past few years.

                    Sejuti Banerjea headshot

                    Amazon on the Brink of EHR Deal with Cerner

                    The rumored AWS-Cerner deal shows Amazon's growing capabilities in healthcare technology.

                      Zacks Equity Research

                      Amazon's Alexa Devices Top Charts on Holiday Weekend Sales

                      Amazon.com, Inc's (AMZN) device, Echo Dot, generates record sales during the holiday shopping weekend.

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                        Is Burlington Stores (BURL) a Great Growth Stock?

                        Growth investing has perhaps never been more prominent than it is today, yet much of the news surrounding this investment strategy centers on giants like Netflix (NFLX), Apple (AAPL), and companies that operate in future tech fields. However, this leaves firms that are set up for expansion in more everyday industries undercovered.

                          Zacks Equity Research

                          Will Apple (AAPL) iPhone Unit Sales Disappoint in 2018?

                          Apple (AAPL) could sell lesser than expected units of iPhone in 2018, cites a UBS analyst.

                            Zacks Equity Research

                            3 Cheap ETFs to Profit from Broad Market Rally

                            Strong inflows into U.S. listed ETFs as tax reform leads to optimism.

                              Sanghamitra Saha headshot

                              3 Apple ETFs for Cyber-Monday And After

                              Here is why Apple ETFs should soar higher in the fourth quarter of 2017.

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                                Hot Stock & ETF Deals for Cyber Monday

                                Cyber Monday online sales is expected to hit $6.6 billion.

                                  Zacks Equity Research

                                  Apple (AAPL) Reportedly Reveals Research on Autonomous Cars

                                  Apple (AAPL) researchers finally disclose the much-awaited research report on technology for self-driving cars.

                                    Kevin Cook headshot

                                    Don't Fight the Gravity of Exponential Change

                                    Technology is reshaping life and business so fast that intelligent adaptation could be the #1 skill of the 21st century.

                                      Zacks Equity Research

                                      Apple (AAPL) Expands in AR, Acquires Headset Maker Vrvana

                                      To ramp up its augmented reality efforts (AR) efforts, Apple has acquired several smaller firms with expertise in the space. The most recent of them is Totem maker, Vrvana.

                                        Zacks Equity Research

                                        HP (HPQ) Reports Strong Q4 Earnings, Falls on Soft Q1 View

                                        HP's (HPQ) restructuring initiatives such as product innovations, pricing, marketing and sales activities, are apparently paying off as indicated by the splendid fourth-quarter fiscal 2017 results.

                                          Zacks Equity Research

                                          Netflix Rides on Subscriber Addition and Content Strength

                                          Netflix's (NFLX) core strength in providing a diverse portfolio of original content is anticipated to draw more subscribers in the coming days.

                                            Zacks Equity Research

                                            Stock Market News For Nov 22, 2017

                                            Benchmarks finished in the green on Tuesday following gains in the technology and healthcare sectors

                                              Zacks Equity Research

                                              Apple (AAPL) Withdraws Skype From China App Store

                                              Apple (AAPL) has always maintained that it follows the rules of the countries where it operates. China is one of its biggest markets and this explains Apple's prompt removal of apps.

                                                Zacks Equity Research

                                                The Zacks Analyst Blog Highlights: Apple, Adobe, Anheuser-Busch, Tesla and General Mills

                                                The Zacks Analyst Blog Highlights: Apple, Adobe, Anheuser-Busch, Tesla and General Mills

                                                  Zacks Equity Research

                                                  The Zacks Analyst Blog Highlights: Apple, Netflix, Amazon, Alphabet and Fitbit

                                                  The Zacks Analyst Blog Highlights: Apple, Netflix, Amazon, Alphabet and Fitbit