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Apple (AAPL)

(Delayed Data from NSDQ)

$256.08 USD

256.08
105,435,266

+10.58 (4.31%)

Updated Sep 22, 2025 04:00 PM ET

Pre-Market: $254.83 -1.25 (-0.49%) 8:40 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Apple, Mastercard, 3M, AstraZeneca and Mondelez

The Zacks Analyst Blog Highlights: Apple, Mastercard, 3M, AstraZeneca and Mondelez

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    What's The Undoing Project All About?

    Resist as he might, Michael Lewis couldn't help but write the story of the partnership that created the most exciting economic power since the invention of money.

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      8 Power-Packed ETFs for 2018

      We have highlighted a pack of ETFs that look to outperform in 2018 given the current trends.

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        Company News For January 3, 2018

        Companies In The News are: DIS,ATUS,BABA,GOOGL,AAPL

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          Apple (AAPL) Acquires Buddybuild to Simplify App Development

          Apple (AAPL) acquires Vancouver-based Buddybuild to make development of apps easier.

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            Here's Why Netflix (NFLX) Stock Is Climbing Today

            Shares of Netflix (NFLX) were up more than 4.5% in morning trading Tuesday as analysts praised the video streaming company's original content strategy and reignited rumors that the brand could be a candidate for a takeover by Apple (AAPL).

              Zacks Equity Research

              Company News For January 2, 2018

              Companies in The News are: GS,AAPL,NFLX,IBM,PCLN

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                Apple Apologizes for iPhone Issue, Older Models Still a Hit

                Apple (AAPL) apologizes for the lack of transparency pertaining to the handling of iPhone battery performance issue.

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                  ETFs in Focus in the Holiday Week

                  U.S. equity markets witness developments in multiple sectors; trading volume thins because of the holiday week.

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                    The Benefits to 'Upside Down' Investing with Exponential ETFs

                    On this special edition of the Zacks Friday Finish Line, hosts and editors Maddy Johnson and Ryan McQueeney are joined once again by Phil Bak, the CEO of ACSI Funds and Exponential ETFs, to discuss a new approach to investing.

                      Zacks Equity Research

                      5 Best Technology Mutual Funds to Watch in 2018

                      Trump's tax repatriation plans make tech mutual funds a favorable investment choice in 2018.

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                        Stock Market News For Dec 27, 2017

                        Shares of Apple declined to suffer the worst daily drop since August on Tuesday, weighing on the broader markets.

                          Zacks Equity Research

                          The Zacks Analyst Blog Highlights: Brown-Forman, Wal-Mart, 3M, Cintas and S&P Global

                          The Zacks Analyst Blog Highlights: Brown-Forman, Wal-Mart, 3M, Cintas and S&P Global

                            Ryan McQueeney headshot

                            Why Is Apple (AAPL) Stock Slumping Today?

                            Shares of Apple (AAPL) were down nearly 2.5% in morning trading Tuesday after new reports suggested that the company is set to slash its sales forecast for the iPhone X in the current quarter.

                              Zacks Equity Research

                              The Final Trading Week of 2017

                              The Final Trading Week of 2017

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                                Holiday Sales Cap a Tremendous 2017

                                We can expect slower trading volume as many investors take a well-earned vacation ahead of what looks to be another big year in the stock market for 2018.

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                                  5 Top-Ranked Dividend Aristocrats to Buy Ahead of 2018

                                  Dividend aristocrats provide higher total returns with lower volatility, which are undoubtedly the 'holy grail' of investing. Such companies are also likely to make the most of the tax reform legislation and a steadily growing economy.

                                    Zacks Equity Research

                                    3 Leveraged Large Cap ETFs to Play the Bull Market

                                    U.S. markets have been rallying on political developments in Washington D.C.; leveraged ETFs offer a risky but profitable bet.

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                                      Will the Good Times Continue in 2018?

                                      I strongly believe that the positives about the economy, earnings and interest rates are already reflected in stock prices.

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                                        Can Amazon's Stock Sustain its Success in 2018?

                                        It's been a year of steady gains for the online behemoth with Amazon moving from a position of strength to one of dominance.

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                                          Dow Gains 5,000 Points in 2017: 5 Stocks Leading the Rally

                                          We have highlighted five players that are leading the index this year and are likely to continue doing so heading into the New Year.

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                                            The Zacks Analyst Blog Highlights: Alphabet, Microsoft, Amazon and Apple

                                            The Zacks Analyst Blog Highlights: Alphabet, Microsoft, Amazon and Apple

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                                              How the EU's New Privacy Law Will Impact Big Tech in 2018

                                              The GDPR presents both opportunities and hurdles for big technology companies.

                                                Zacks Equity Research

                                                5 Berkshire Stocks That Made Buffett Beat the Market in 2017

                                                Buffett's investment acumen wins over market performance once again this year.

                                                  Zacks Equity Research

                                                  FitBit Downgraded on Weak Ionic Sales, Shares Fall 7.62%

                                                  Fitbit, Inc.'s (FIT) rating downgraded form Hold to Sell by Stifel Nicolaus due to weaker-than-expected Ionic sales and lack of catalysts to drive growth.