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Apple (AAPL)

(Real Time Quote from BATS)

$255.38 USD

255.38
16,819,083

-0.70 (-0.27%)

Updated Sep 23, 2025 11:08 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 246)

Industry: Computer - Micro Computers

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Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Sweta Killa headshot

FAAMG ETFs to Watch as Q4 Earnings Unfold

by Sweta Killa

FAAMG has become the hottest cluster this week, with earnings releases coming up in a day or two.

    Zacks Equity Research

    Can iPhone X Help Apple (AAPL) Post Earnings Beat in Q1?

    by Zacks Equity Research

    Apple's (AAPL) first-quarter fiscal 2018 results are likely to be driven by strong sales of iPhone X.

      Zacks Equity Research

      What's in the Offing for Motorola (MSI) in Q4 Earnings?

      by Zacks Equity Research

      Impressive performance of land and mobile radio operations are likely to boost Motorola (MSI) in Q4. However, costs associated with mergers might hurt results.

        Zacks Equity Research

        AT&T vs Qualcomm: Which Stock is Poised for Better Earnings?

        by Zacks Equity Research

        AT&T (T) is strong on the back of wireless opportunities, while Qualcomm (QCOM) is likely to benefit from improved chipset sales.

          Zacks Equity Research

          International Paper (IP) Q4 Earnings: What's in the Offing?

          by Zacks Equity Research

          International Paper Company (IP) is divesting its non-core businesses to focus more resources on high-return capital projects in its core businesses that can drive additional earnings growth.

            Swarup Gupta headshot

            Shell vs. BP: Which is a Better Buy Ahead of Q4 Earnings?

            by Swarup Gupta

            With Royal Dutch Shell plc (RDS.A) and BP plc (BP) scheduled to report on Feb 1 and Feb 6, respectively, this may be a good time to consider which of these is a better stock.

              Zacks Equity Research

              Symantec's (SYMC) Q3 Earnings to Be Affected by Divestment

              by Zacks Equity Research

              Symantec Corp.'s (SYMC) enriched portfolio looks promising. However, Q3 results might get hit by the divestment of its Website Security business.

                Ryan McQueeney headshot

                Why Did Apple (AAPL) Stock Dip Today?

                by Ryan McQueeney

                Shares of Apple (AAPL) dipped more than 2% in morning trading Monday after Japanese financial publication Nikkei reported that the company is halving its production target for the iPhone X in the first three months of the year.

                  Zacks Equity Research

                  Qorvo (QRVO) to Report Q3 Earnings: Disappointment in Store?

                  by Zacks Equity Research

                  Qorvo's (QRVO) fiscal third-quarter 2018 earnings are expected to benefit from strong IDP demand, deal wins and collaborations.

                    Zacks Equity Research

                    Will Robust SaaS Revenues Aid Citrix's (CTXS) Q4 Earnings?

                    by Zacks Equity Research

                    Higher revenues at Citrix's (CTXS) SaaS sector are likely to boost results in Q4. However, high costs might dampen bottom-line growth in the quarter.

                      Zacks Equity Research

                      Can iPhone X & Services Sales Drive Apple (APPL) Q1 Earnings?

                      by Zacks Equity Research

                      Apple's (AAPL) first-quarter results are likely to benefit from robust sales of iPhone X and aggressive pricing policy.

                        Zacks Equity Research

                        Tableau Software (DATA) Q4 Earnings: What's in the Cards?

                        by Zacks Equity Research

                        Tableau Software (DATA) fourth-quarter results are likely to benefit from rising demand for business analytic tools. However, business model transition remains an overhang.

                          Zacks Equity Research

                          What's in the Cards for Check Point (CHKP) in Q4 Earnings?

                          by Zacks Equity Research

                          Check Point Software Technologies' (CHKP) fourth-quarter 2017 results to gain from cybersecurity solutions. However significant changes in U.S. sales force might be a drag on the results.

                            Zacks Equity Research

                            Xerox (XRX) Q4 Earnings: What Lies Ahead for the Stock?

                            by Zacks Equity Research

                            Decreased demand for paper-related systems and products is likely to translate into lower revenues for Xerox Corporation (XRX), hurting its bottom-line growth in the fourth quarter.

                              Zacks Equity Research

                              Will High Climate Revenues Drive Ingersoll (IR) Q4 Earnings?

                              by Zacks Equity Research

                              Higher revenues across both the operating segments on favorable growth dynamics are likely to drive Ingersoll-Rand's (IR) fourth-quarter earnings.

                                Zacks Equity Research

                                The Zacks Analyst Blog Highlights: Microsoft, Alphabet and Apple

                                by Zacks Equity Research

                                The Zacks Analyst Blog Highlights: Microsoft, Alphabet and Apple

                                  Ryan McQueeney headshot

                                  Biggest Upcoming Earnings Reports to Watch: AAPL, GOOGL, MSFT

                                  by Ryan McQueeney

                                  The upcoming week will see fresh earnings reports from some of the world's most powerful companies and market-moving stocks, so there is plenty of time left to see which way this earnings season will go. Make sure to keep an eye on these companies as they prepare to report during the week of January 29!

                                    Sweta Killa headshot

                                    Amazing ETF Strategies for Skyrocketing Markets

                                    by Sweta Killa

                                    We have highlighted some investing ideas that could prove extremely beneficial for investors this year in the bullish market.

                                      Zacks Equity Research

                                      Qualcomm Fined by EC, Signs MoU With 4 Handset Developers

                                      by Zacks Equity Research

                                      The EC (European Commission), the regulatory authority of the European Union, has slapped a fine of 997 million euro ($1.24 billion) on Qualcomm Inc. (QCOM) over anticompetitive practices related to mobile chipset sale.

                                        Zacks Equity Research

                                        Stock Market News For Jan 26, 2018

                                        by Zacks Equity Research

                                        Benchmarks closed mostly higher on Thursday following a spate of strong corporate earnings from 3M and Caterpillar.

                                          Zacks Equity Research

                                          Key Factors to Look for Ahead of CA Inc.'s (CA) Q3 Earnings

                                          by Zacks Equity Research

                                          Go-to-market sales strategy and acquisitions are likely to drive CA Inc.'s (CA) Q3 revenues.

                                            Zacks Equity Research

                                            Rambus (RMBS) Q4 Earnings to Benefit From Deals, Launches

                                            by Zacks Equity Research

                                            License renewals and partnerships are likely to drive Rambus' (RMBS) fourth-quarter 2017 results.

                                              Sheraz Mian headshot

                                              Facebook, Apple, Google and Amazon's Q4 Earnings

                                              by Sheraz Mian

                                              The picture emerging from the Q4 earnings season is one of all around strength and momentum.

                                                Zacks Equity Research

                                                Here's Why You Should Retain Cisco (CSCO) in Your Portfolio

                                                by Zacks Equity Research

                                                Cisco (CSCO) is benefiting from its increased collaborations and product innovations, while integration risk and intense competition remain threats.

                                                  Zacks Equity Research

                                                  Apple Set to Introduce Business Chat Feature in iMessage App

                                                  by Zacks Equity Research

                                                  Apple (AAPL) set to introduce customer-business messaging feature on its iMessage platform.