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Apple (AAPL)

(Real Time Quote from BATS)

$255.38 USD

255.38
16,819,083

-0.70 (-0.27%)

Updated Sep 23, 2025 11:08 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Benjamin Rains headshot

Apple Sees Gains Throughout Asia, Robust Growth In Japan

Shares of Apple (AAPL) opened lower on Friday, the first trading period after the company reported fiscal first-quarter earnings. Apple's iPhone sales came in lower than anticipated, but investors should also note the company's remarkable growth in Asia.

    Sweta Killa headshot

    Apple Misses iPhone Sales Estimates: Tap Value with These ETFs

    Though Apple generated record quarterly revenues and earnings per share, surpassing the Zacks Consensus Estimate, it missed the iPhone sales guidance and offered a disappointing outlook for the second quarter.

      Zacks Equity Research

      The Zacks Analyst Blog Highlights: Apple, Alphabet, Amazon, GoPro and Visa

      The Zacks Analyst Blog Highlights: Apple, Alphabet, Amazon, GoPro and Visa

        Zacks Equity Research

        Zacks Value Investor Highlights: Facebook, Alphabet, Nvidia, Amazon and Apple

        Zacks Value Investor Highlights: Facebook, Alphabet, Nvidia, Amazon and Apple

          Zacks Equity Research

          Apple (AAPL) Q1 Earnings Beat, iPhone Unit Sales Down Y/Y

          Apple's (AAPL) first-quarter fiscal 2018 results hurt by year-over-year decline in iPhone unit sales.

            Benjamin Rains headshot

            Apple's Q1 Services Sales Fall Short Of Expectations

            After the tech giant fell short of iPhone unit sales estimates, Apple's (AAPL) growing Services division also failed to meet expectations in the company's first fiscal quarter of 2018.

              Mark Vickery headshot

              So Many Q4 Earnings, So Little Time: AAPL, GOOGL, AMZN and More

              Another big avalanche of fresh quarterly statements from some of the biggest names in Tech and elsewhere released after today's closing bell.

                Benjamin Rains headshot

                Apple (AAPL) Slips As iPhone Sales Miss Q1 Estimates

                Apple Inc. (AAPL) just released its first-quarter 2018 financial results, posting earnings of $3.89 per share and revenues of $88.29 billion.

                  Ryan McQueeney headshot

                  Apple's First-Quarter iPhone Sales Drop 1%, Miss Estimates

                  According to today's just-released report, Apple sold 77.316 million units in the quarter. That represents a drop of about 1% year-over-year and falls well below our consensus estimate.

                    Zacks Equity Research

                    Zacks Earnings Trends Highlights: Citigroup, Caterpillar, Apple and General Electric

                    Zacks Earnings Trends Highlights: Citigroup, Caterpillar, Apple and General Electric

                      Zacks Equity Research

                      Qualcomm (QCOM) Beats Q1 Earnings and Revenue Estimates

                      Qualcomm (QCOM) reports shipment of 237 million CDMA-based MSM chipsets, up 9% year over year, in first-quarter fiscal 2018.

                        Sheraz Mian headshot

                        Strong Tech Sector Earnings

                        We discuss the Q4 earnings season, with a focus on the Tech sector's performance.

                          Tracey Ryniec headshot

                          Are any of the FANG Stocks Value Plays?

                          With growth stocks still out performing, can value investors find something to buy?

                            Benjamin Rains headshot

                            Apple Earnings to Gain on Music & Services Growth

                            Shares of Apple (AAPL) have soared nearly 37% over the last year, but within the last four weeks, the tech power's stock price has dipped more than 3% as its fiscal first-quarter earnings report approaches.

                              Benjamin Rains headshot

                              Will iPhone X Sales Lift Apple's Earnings Report?

                              Shares of Apple (AAPL) have slipped 3% over the last four weeks in the lead up to the tech giant's fiscal first-quarter earnings announcement on Thursday afternoon. Many investors have grown apprehensive based on reports that Apple's much-anticipated iPhone X has failed to live up to Wall Street sales expectations.

                                Ryan McQueeney headshot

                                Should You Buy Apple (AAPL) Ahead of Earnings?

                                Shares of Apple (AAPL) were slightly higher in early morning trading Wednesday, just one day before the company is slated to release its fiscal first-quarter earnings report. Here's everything you need to know before the company reports.

                                  Ryan McQueeney headshot

                                  3 Key Estimates for Apple's Q1 Earnings Report

                                  Shares of Apple (AAPL) opened slightly higher on Wednesday as the market gears up for the tech behemoth's fiscal first-quarter earnings announcement tomorrow afternoon. Here are three things to know ahead of the Q1 report.

                                    Zacks Equity Research

                                    Apple (AAPL) Services, China & India to Boost Q1 Earnings

                                    Apple's (AAPL) first-quarter fiscal 2018 results are likely to be driven by expanding App Store subscriber base.

                                      Zacks Equity Research

                                      Will Relying on Apple Hurt Cirrus Logic (CRUS) Q3 Earnings?

                                      Sluggish sales of Apple's iPhone X during holiday season and lower demand for the device across South East Asia region expected to thwart Cirrus Logic's (CRUS) Q3 top- and bottom-line results.

                                        Zacks Equity Research

                                        Key Factors to Look for Ahead of Fortinet (FTNT) Q4 Earnings

                                        Organizations have been breaking the cybersecurity investment plans into phases, which may hurt Fortinet's (FTNT) Q4 revenue growth rate. The impact of the same will trickle down to the bottom line.

                                          Zacks Equity Research

                                          Is a Surprise Coming for Apple (AAPL) This Earnings Season?

                                          Apple (AAPL) is seeing favorable earnings estimate revision activity and has a positive Zacks Earnings ESP heading into earnings season.

                                            Sheraz Mian headshot

                                            A Very Strong Earnings Picture

                                            Earnings growth is expected to be positive for 14 of the 16 Zacks sectors.

                                              Sheraz Mian headshot

                                              A Very Strong Earnings Picture

                                              Earnings growth is expected to be positive for 14 of the 16 Zacks sectors.

                                                Zacks Equity Research

                                                Corning (GLW) Surpasses Q4 Earnings, Revenue Estimates

                                                Corning Inc. (GLW) Q4 results reflect strength in the company's Optical Communications, Environmental Technologies and Specialty Materials business lines.

                                                  Ryan McQueeney headshot

                                                  The Ultimate Apple Earnings Preview Podcast

                                                  On today's episode of the Tech Talk Tuesday podcast, Ryan McQueeney previews the upcoming earnings report from Apple (AAPL) and shares what our exclusive consensus estimate files are predicting for key categories like iPhone sales and Services revenues.