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Apple (AAPL)

(Delayed Data from NSDQ)

$254.43 USD

254.43
59,927,477

-1.65 (-0.64%)

Updated Sep 23, 2025 04:00 PM ET

After-Market: $254.04 -0.39 (-0.15%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

Intel's Broadcom Buyout Rumors Put These 3 Stocks at Risk

Intel Corp. (INTC) is now rumored to show interest in Broadcom (AVGO).

    Zacks Equity Research

    Apple Announces WWDC '18 Dates, Expectations on the Rise

    Apple (AAPL) is set to announce new technologies in its upcoming Worldwide Developers' Conference to be held in June.

      Zacks Equity Research

      The Zacks Analyst Blog Highlights: Apple, Amazon.com, Alphabet and Facebook

      The Zacks Analyst Blog Highlights: Apple, Amazon.com, Alphabet and Facebook

        Benjamin Rains headshot

        How Apple Is Trying to Become More than the "iPhone Company"

        Apple (AAPL) posted strong iPhone segment revenues once again in the first quarter of fiscal 2018. However, while some investors continue to focus on its flagship product, Apple has bolstered other divisions in order to secure a more stable future, and none seems to be important than its Services segment.

          Ryan McQueeney headshot

          5 Tech Stocks Hitting New All-Time Highs Today

          Plenty of noteworthy tech stocks are now back near their all-time highs, with several reaching new intraday peaks in morning trading Tuesday. Here's five tech stocks hitting new highs to check out today!

            Zacks Equity Research

            Jabil (JBL) to Report Q2 Earnings: What's in the Cards?

            Jabil's (JBL) fiscal second-quarter 2018 results are likely to benefit from growing healthcare and packaging business.

              Aniruddha Ganguly headshot

              Race for Trillionaire Club Heats Up: 4 Tech Stocks in Focus

              We focus on four technology companies that are in the run for trillion-dollar market cap.

                Urmimala Biswas headshot

                Will Artificial Intelligence be a Trump Card for MedTech?

                The strategic application of AI in every sphere of healthcare can provide an impetus to productivity rapidly.

                  Zacks Equity Research

                  Stock Market News for March 13, 2018

                  Benchmarks closed mostly in the red on Monday with both the Dow and S&P 500 declining, while the Nasdaq increased over the day

                    Ryan McQueeney headshot

                    3 Strong Buy Semiconductor Stocks to Consider Now

                    As our "Computer and Technology" sector has gained nearly 28.9% over the past year, semiconductor companies have been a driving factor behind its growth. Check out these Zacks Rank #1 (Strong Buy) semiconductor stocks right now!

                      Zacks Equity Research

                      3 ETFs to Benefit as Faster Rate Hike Worries Cool Down

                      The latest jobs report came in strong; however, weak wage growth cools interest rate fears.

                        Zacks Equity Research

                        Tension Builds Up in Streaming Content Space: 4 Picks

                        Competition in the promising online video streaming is heating-up with players offering highly engaging content. Here are four companies that are beefing up their efforts to gain a competitive edge.

                          Zacks Equity Research

                          Tech Data's (TECD) Q4 Earnings Miss Estimates, Revenues Beat

                          Tech Data's (TECD) fiscal fourth-quarter 2018 results benefit from the buyout of Technology Solutions and diverse product portfolio. However, increase in expenses remains an overhang on the bottom line.

                            Zacks Equity Research

                            An End to North Korea Fears? ETFs to Watch

                            North Korea offers probable denuclearization talks in exchange for security for its regime.

                              Zacks Equity Research

                              The Zacks Analyst Blog Highlights: Broadcom, Microsoft, Qualcomm, Apple and Alphabet

                              The Zacks Analyst Blog Highlights: Broadcom, Microsoft, Qualcomm, Apple and Alphabet

                                Zacks Equity Research

                                Is the Broadcom-Qualcomm Deal in Jeopardy? Winners & Losers

                                While Apple stands to gain from the deal between Broadcom (AVGO) and Qualcomm (QCOM), Microsoft and Alphabet could lose out if its goes through.

                                  Zacks Equity Research

                                  Discovery (DISCA) Closes $14.6B Buyout of Scripps Networks

                                  Discovery (DISCA) broadens portfolio with the acquisition of Scripps Networks. The transaction is expected to be value accretive to earnings and free cash flow in the first year.

                                    Zacks Equity Research

                                    Apple (AAPL) Rides on Wearables with New Premium Headphones

                                    Apple (AAPL) to expand its wearable portfolio with the launch of high-end headphones by the end of 2018.

                                      Ryan McQueeney headshot

                                      Could Spotify Be Worth $70 Billion By 2021?

                                      Will Apple catch up to Spotify in the coming years? Is Spotify's path to profitability as simple as some analysts are suggesting?

                                        Zacks Equity Research

                                        Zacks Investment Ideas feature highlights: Apple, Square, Lam Research, NVIDIA and SMART Global

                                        Zacks Investment Ideas feature highlights: Apple, Square, Lam Research, NVIDIA and SMART Global

                                          Sejuti Banerjea headshot

                                          Apple Roundup: Wearables Lead, EU Tax, Healthcare, Trump Tariffs

                                          Apple topped the wearables market for the first time, and it seems to be a replay of what it did in smartphones.

                                            Zacks Equity Research

                                            Box (BOX) Q4 Loss Narrower Than Expected, Revenues Match

                                            Box's (BOX) fourth-quarter fiscal 2018 top-line growth impacted by slowing growth in paid customers. However, increasing add-on products is a positive.

                                              Zacks Equity Research

                                              Snap Expands Augmented Reality Efforts, Brings New Feature

                                              Snap's (SNAP) messaging application Snapchat brings exciting new feature to increase attractiveness of platform.

                                                Zacks Equity Research

                                                Zacks Investment Ideas feature highlights: MasTec, Lam Research, NVIDIA, Apple and Square

                                                Zacks Investment Ideas feature highlights: MasTec, Lam Research, NVIDIA, Apple and Square

                                                  Zacks Equity Research

                                                  Advanced Micro Shows Momentum: Is It Part of Your Portfolio?

                                                  Strong fundamentals and encouraging last reported results are some of the reasons which make AMD popular among the investors.