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Apple (AAPL)

(Delayed Data from NSDQ)

$254.43 USD

254.43
60,241,460

-1.65 (-0.64%)

Updated Sep 23, 2025 04:00 PM ET

After-Market: $254.04 -0.39 (-0.15%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

Qualcomm's Revenues Might be Hit by Ban on Sales to ZTE

QUALCOMM Incorporated (QCOM) is likely to get hit the most by the U.S. ban on sale of items to ZTE, as it accounts for the lion's share of semiconductor chips used in ZTE smartphones.

    David Borun headshot

    How Long can Spotify Stay out in Front?

    The Industry Leader in Streaming Music Services has Competitors Nipping at its Heels

      Sejuti Banerjea headshot

      Apple Roundup: Music, HomePod, PC Market Share, Regulatory

      Here are the top Apple (AAPL) stories from last week.

        Zacks Equity Research

        Shaw Communications (SJR) Beats on Q2 Earnings & Revenues

        Shaw Communications' (SJR) earnings and revenues increased year over year driven by solid growth in Wireless revenues.

          Zacks Equity Research

          Apple Music Hits 48M Subscribers; Should Spotify Worry?

          Apple's (AAPL) music streaming service boasts of 48 million subscribers. The company announces the appointment of a new head for Apple Music.

            Zacks Equity Research

            Netflix Eyes Billboard Ad Company to Lower Marketing Cost

            Netflix (NFLX) reportedly bids $300 million for Regency Outdoor Advertising, a company that owns billboards across Los Angeles.

              Tirthankar Chakraborty headshot

              Here's How You Can Buy the Buffett Way Ahead of Q1 Earnings

              We pick three of the Oracle of Omaha's favorite companies that have a Zacks Rank #2 and a positive Earnings ESP. The combination has resulted in positive earnings surprises 70% of the times over the past decade

                Zacks Equity Research

                The Zacks Analyst Blog Highlights: NextEra, Danaher, Biogen, Facebook and Apple

                The Zacks Analyst Blog Highlights: NextEra, Danaher, Biogen, Facebook and Apple

                  Ryan McQueeney headshot

                  3 Strong Buy Semiconductor Stocks to Consider Now

                  Semiconductor stocks were battered by the recent market sell-off, but with several interesting trends like the Internet of Things and artificial intelligence on the rise, it is still an exciting time to be investing in chip-making corner of the tech sector. Check out these Zacks Rank #1 (Strong Buy) semiconductor stocks right now!

                    Zacks Equity Research

                    Is Advanced Energy (AEIS) Stock Due for a Breakout?

                    While any reversal of the sector's performance is yet to be seen, Advanced Energy's (AEIS) fundamental strength might help it brave the sector challenges.

                      Sejuti Banerjea headshot

                      Intel Roundup: Apple Dumping, New Chips, WindRiver Sale

                      Intel stock did a roller-coaster ride last week, let's see why.

                        Zacks Equity Research

                        Apple (AAPL) Launches Red iPhone 8 and 8 Plus to Boost Sales

                        Apple's (AAPL) new red iPhone 8 and 8 plus, as part of its charitable initiatives, are expected to drive the company's flagship product sales.

                          Zacks Equity Research

                          Apple's Steve Wozniak May Join #DeleteFacebook Campaign

                          Facebook, Inc. (FB) got rebuked by Apple's co-founder Steve Wozniak but all is not over yet.

                            Zacks Equity Research

                            Google Teams Up With AMA, Launches Medical Data Challenge

                            With the Alphabet's (GOOGL) Google-AMA challenge, the three best ideas submitted will win a combined $50,000 in credit for Google Cloud.

                              Anirudha Bhagat headshot

                              Global IT Spending to Touch 10-Year High in 2018 Per Gartner

                              Worldwide IT spending projected to touch 10-year high this year, per the latest report by Gartner (IT).

                                Zacks Equity Research

                                The Zacks Analyst Blog Highlights: Cirrus, Qorvo, Infineon and Apple

                                The Zacks Analyst Blog Highlights: Cirrus, Qorvo, Infineon and Apple

                                  Zacks Equity Research

                                  3 Tech Suppliers in Murky Waters for Heavily Relying on Apple

                                  Relying on a handful of customers poses a great risk to the sustainability of one's business.

                                    Zacks Equity Research

                                    Stock Market News For Apr 9, 2018

                                    Markets finished lower on Friday as increasing worries of a trade war brewing between the United States and China led to a huge selloffs.

                                      Zacks Equity Research

                                      Apple's Upgraded Mac Pro Computers to Hit the Shelves in '19

                                      Apple (AAPL) is likely to bring a new version of Mac Pro computers in 2019.

                                        Zacks Equity Research

                                        Centene, QIWI, Apple, Amazon and Alphabet highlighted as Zacks Bull and Bear of the Day

                                        Centene, QIWI, Apple, Amazon and Alphabet highlighted as Zacks Bull and Bear of the Day

                                          Benjamin Rains headshot

                                          After More Than a Decade of Insane Growth, Is Apple's Revenue Finally Plateauing?

                                          Apple's (AAPL) outsized growth since the iPhone launched has seen it become the world's most valuable company, worth more than Amazon (AMZN), Alphabet (GOOGL), and all the other tech giants. But nothing last forever, so let's take a look at just how much Apple has grown since then, and see if these days are numbered.

                                            Sweta Killa headshot

                                            5 Ultra-Cheap Growth ETFs for a Large-Cap Play This Spring

                                            Growth stocks have more upside potential in the coming month buoyed by the spring fever.

                                              Zacks Equity Research

                                              Apple Expands in South America, Unveils Apple Pay in Brazil

                                              Apple (AAPL) enters South American mobile-payment market by launching Apple Pay in Brazil.

                                                Benjamin Rains headshot

                                                How Spotify Stock Has Performed So Far

                                                Spotify, trading under the ticker SPOT, made its highly anticipated debut on the New York Stock Exchange on Tuesday. The streaming music powers first day of trading valued the firm at roughly $26.5 billion, which puts the stock alongside some impressive company.

                                                  Zacks Equity Research

                                                  U.S. Equities See Record Outflows: ETFs in Focus

                                                  U.S. equity funds see first back-to-back monthly outflows since the 2008 crisis.