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Apple (AAPL)

(Delayed Data from NSDQ)

$254.43 USD

254.43
60,241,460

-1.65 (-0.64%)

Updated Sep 23, 2025 04:00 PM ET

After-Market: $254.04 -0.39 (-0.15%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

Apple's Vertical Integration Policy To Hurt These 3 Suppliers

Apple's (AAPL) aggressive vertical integration policy is creating pressure on its suppliers of late.

    Zacks Equity Research

    Fitbit Rating Downgraded by Morgan Stanley, Shares Fall 9.4%

    Fitbit's (FIT) rating has been downgraded by Morgan Stanley due to the lack of catalysts to drive the company's growth.

      Benjamin Rains headshot

      What We Know About Spotify's First Day Of Trading, So Far

      Tuesday marks the first day that music streaming powerhouse Spotify plans to start trading on the New York Stock Exchange. Spotify's relatively unique direct listing could make today a very interesting one for this much-anticipated tech IPO. Here's what we know so far.

        Zacks Equity Research

        Intel's Data Center Focus Limits Apple's Mac Chip Plan Impact

        Intel (INTC) has limited exposure to Apple's plan for using own chips in Mac computers based on its data center and self-driving car initiatives.

          Ryan McQueeney headshot

          Did Investors Overreact to Apple Ditching Intel Chips?

          Shares of Intel (INTC) closed more than 6% lower Monday after reports suggested that Apple (AAPL) plans to replace the semiconductor behemoth's chips used in Mac computers with its own line of processors as early as 2020.

            Sejuti Banerjea headshot

            Apple Roundup: Education, iPhone Estimates Slashed, More

            As U.S. negotiations with China continue, Apple (AAPL) hosted an education event, saw iPhone estimates slashed yet again while taking Qualcomm (QCOM) to the UK courts.

              Zacks Equity Research

              ETFs to Watch Out For on NAFTA Talks

              There seems to be increasing unrest in the Canadian and Mexican markets as Trump threatens to withdraw from NAFTA.

                Zacks Equity Research

                Netflix Reportedly Casts Jennifer Aniston in Murder Mystery

                Netflix's (NFLX) new show Murder Mystery will reportedly star Adam Sandler and Jennifer Aniston.

                  Zacks Equity Research

                  Snap Continues to Restructure With Second Layoff in a Month

                  Snap (SNAP) is concentrating on streamlining its workforce to boost the bottom line.

                    Zacks Equity Research

                    Apple to Benefit from India's New Used Goods Import Policy

                    Apple (AAPL) can take advantage of India's latest policy by shifting more manufacturing to India, which will help it to lower costs.

                      Zacks Equity Research

                      Apple Likely to Face Class-Action Lawsuit for iPhone Issue

                      Apple (AAPL) is facing multiple lawsuits over its iPhone battery controversy.

                        Zacks Equity Research

                        Stock Market News For Mar 29, 2018

                        Markets finished lower for a second straight day on Wednesday.

                          Zacks Equity Research

                          Zacks Investment Ideas feature highlights: Apple, NVIDIA, Intel, Baidu and Tesla

                          Zacks Investment Ideas feature highlights: Apple, NVIDIA, Intel, Baidu and Tesla

                            Zacks Equity Research

                            5 Value Stocks to Buy as Technology Carnage Grips Market

                            The Tech sector has been driving the markets this year and was one of the significant beneficiaries of a roaring rally last year. So it will not be too ambitious to expect a rebound in the near term.

                              Zacks Equity Research

                              Walmart (WMT) Drops Alipay, Picks Up WeChat Pay: Here's Why

                              Walmart's (WMT) acceptance of WeChat Pay method of payment is likely to enhance customers' convenience and strengthen business.

                                Zacks Equity Research

                                Apple Rides on Wearables, Rumored to Launch Watch Series 4

                                Apple (AAPL) is expected to boost its presence in the smartwatch market, with the speculated launch of Watch Series 4 this fall.

                                  Zacks Equity Research

                                  Apple Refocuses on EdTech, Brings Feature-Rich iPad, Apps

                                  Apple (AAPL) makes major announcements to expand its footprint in the education technology market.

                                    Zacks Equity Research

                                    ETFs to Buy as Trade War Fears Abate

                                    The U.S. stock market erases some of its losses from the prior week, as odds of a trade war subside.

                                      Zacks Equity Research

                                      Microsoft Mounts Challenge in The Trillionaire Race on Azure

                                      Shares of Microsoft (MSFT) surged post the Morgan Stanley note placing the company as a contender to reach $1 trillion mark on the back of Azure.

                                        Aniruddha Ganguly headshot

                                        Apple Reportedly Outspends FB, YouTube for Original Shows

                                        Apple (AAPL) is reportedly spending more than its stipulated budget of $1 billion for acquiring original content.

                                          Zacks Equity Research

                                          MSCI, Mattel, Apple and Cisco highlighted as Zacks Bull and Bear of the Day

                                          MSCI, Mattel, Apple and Cisco highlighted as Zacks Bull and Bear of the Day

                                            Madhura Bhattacharyya headshot

                                            Google Ups Ante in EdTech to Keep AAPL, AMZN & MSFT at Bay

                                            Alphabet's (GOOGL) Google launches first Chromebook tablet in a bid to maintain its dominance in the EdTech market.

                                              Ryan McQueeney headshot

                                              Apple vs. Cisco: Which Tech Stock Is the Better Value Buy?

                                              Shares of tech value darlings Apple (AAPL) and Cisco (CSCO) surged on Monday as the sector looks to rebound from one of its toughest trading weeks of the year.

                                                Zacks Equity Research

                                                Here's Why Paycom (PAYC) Stock Should Be in Your Portfolio

                                                Paycom (PAYC) seems to be a good addition to investors' portfolio on the back of strong fundamentals.

                                                  Ryan McQueeney headshot

                                                  Why Is Microsoft (MSFT) Stock Surging Today?

                                                  Shares of Microsoft (MSFT) surged nearly 6% in early morning trading Monday after analysts from Morgan Stanley said that the software giant is on track to reach $1 trillion in market capitalization within the next year on the back of continued cloud adoption.