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Apple (AAPL)

(Delayed Data from NSDQ)

$254.43 USD

254.43
60,241,460

-1.65 (-0.64%)

Updated Sep 23, 2025 04:00 PM ET

After-Market: $254.04 -0.39 (-0.15%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

Zacks Premium - The only way to fully access the Zacks Rank

3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

McDonald's, Apple, Pfizer, MasterCard and Activision-Blizzard are part of Zacks Earnings Preview

McDonald's, Apple, Pfizer, MasterCard and Activision-Blizzard are part of Zacks Earnings Preview

    Zacks Equity Research

    Zacks Investment Ideas feature highlights: NVIDIA, Facebook, Lam Research, Alibaba and Apple

    Zacks Investment Ideas feature highlights: NVIDIA, Facebook, Lam Research, Alibaba and Apple

      Zacks Equity Research

      Is Fidelity Dividend ETF for Rising Rates (FDRR) a Hot ETF Right Now?

      Smart Beta ETF report for FDRR

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        Upcoming Earnings Reports to Watch: MCD, AAPL, TSLA

        The primary challenge facing reporting companies is that this growth has, in large part, already been baked in to share prices. Make sure to keep an eye on these companies as they prepare to report earnings during the week of April 30!

          Zacks Equity Research

          Apple (AAPL) Q2 Earnings: Key Aspects to Watch Out For

          Apple's (AAPL) second-quarter results are likely to benefit from the company's aggressive pricing policy despite a probable decline in iPhone unit shipment.

            Zacks Equity Research

            What's in Store for Akamai Technologies (AKAM) Q1 Earnings?

            Akamai's (AKAM) Q1 results to reflect benefits from expanding customer base, robust product solutions and acquisitions. However, large customer DIY initiatives remain a concern.

              Zacks Equity Research

              PayPal's (PYPL) Earnings and Revenues Beat Estimates in Q1

              PayPal (PYPL) reports strong first-quarter results on the back of improving customer base and strategic partnerships.

                Zacks Equity Research

                Merck vs. Pfizer: Which Stock is Better Before Q1 Earnings?

                With both Merck and Pfizer are scheduled to report on May 1, this may be a good time to figure out which of these is a better stock.

                  Zacks Equity Research

                  Qualcomm (QCOM) Beats Q2 Earnings and Revenue Estimates

                  Efficient operations in the QCT segment and cost cutting initiatives aid Qualcomm (QCOM) to surpass top-line and bottom-line estimates in Q2.

                    Ryan McQueeney headshot

                    Qualcomm (QCOM) Tops Earnings Estimates, Posts In-Range Guidance

                    Qualcomm Incorporated (QCOM) just released its latest quarterly financial results, posting adjusted earnings of $0.80 per share and revenues of $5.23 billion.

                      Sanghamitra Saha headshot

                      5 Tech ETFs in Green Despite One-Month Turmoil

                      Five tech ETFs that sailed through tech troubles in the last one month.

                        Benjamin Rains headshot

                        Should You Buy Qualcomm (QCOM) Stock Ahead of Earnings?

                        Shares of Qualcomm (QCOM) opened lower on Tuesday, only one day before the chip maker is scheduled to release its quarterly financial report. This dip is part of a much more worrisome decline over the last 12 weeks. But Qualcomm could turn things around if the company posts strong quarterly results.

                          Zacks Equity Research

                          Will Solid GPU Demand Aid Advanced Micro (AMD) Q1 Earnings?

                          Advanced Micro Devices (AMD) first-quarter 2018 earnings are expected to gain from strong GPU sales.

                            Sanghamitra Saha headshot

                            4 ETF Areas Under Watch on Waning Smartphone Demand

                            Taiwan Semiconductor indicated a falling demand for smartphones globally, putting these ETF areas under pressure.

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                              Should You Buy the Dip in Chip ETFs Ahead of Q1 Earnings?

                              The weak trend might continue this earnings season given the lack of positive Earnings ESP but a series of positive estimate revision could provide some upside.

                                Zacks Equity Research

                                Should John Hancock Multifactor Large Cap ETF (JHML) Be on Your Investing Radar?

                                Style Box ETF report for JHML

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                                  Is Visa (V) Set to Beat Earnings Estimates?

                                  Shares of Visa (V) have climbed 3.3% over the last month in a sign that investors might be anticipating a strong quarter from the credit card giant. Now, let's take a look to see what they should really expect from Visa's quarterly earnings results.

                                    Zacks Equity Research

                                    Stock Market News For Apr 20, 2018

                                    U.S. stock markets ended in the red on Thursday with all three major indexes declined broadly

                                      Tirthankar Chakraborty headshot

                                      5 Big-Brand American Stocks to Sail Through an Edgy Market

                                      Big-brand stocks have established business models and tend to draw consumers and investor attention even when the equity market is choppy.

                                        Ryan McQueeney headshot

                                        Why Did Apple and Nvidia Stock Open Lower on Thursday?

                                        Shares of tech giants Apple (AAPL) and Nvidia (NVDA) opened nearly 2% lower on Thursday after Taiwan Semiconductor Manufacturing (TSM), a key chip partner for both companies, posted lower-than-expected revenue guidance for the second quarter.

                                          Zacks Equity Research

                                          Alphabet (GOOGL) to Report Q1 Earnings: What's in the Cards?

                                          Alphabet (GOOGL) first-quarter 2018 results are expected to gain from initiatives related to cloud, edtech and artificial intelligence. However, increased spending may be a drag on margins.

                                            Zacks Equity Research

                                            Zacks Investment Ideas feature highlights: Apple, Lam Research, NVIDIA and Micron

                                            Zacks Investment Ideas feature highlights: Apple, Lam Research, NVIDIA and Micron

                                              Zacks Equity Research

                                              Zacks Investment Ideas feature highlights: Spotify, Apple, Amazon and Pandora

                                              Zacks Investment Ideas feature highlights: Spotify, Apple, Amazon and Pandora

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                                                Has the Stock Market Topped Already?

                                                Calls for "peak growth" and stock market tops are getting trendy, but they seem very early

                                                  Zacks Equity Research

                                                  ETFs to Watch on NAFTA Optimism

                                                  Election uncertainty speeds up NAFTA renegotiation process.