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Apple (AAPL)

(Delayed Data from NSDQ)

$254.43 USD

254.43
59,927,477

-1.65 (-0.64%)

Updated Sep 23, 2025 04:00 PM ET

After-Market: $254.33 -0.10 (-0.04%) 4:54 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

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Is Apple (AAPL) Really a Value Stock?

Should investors still be buying Apple for short-term gains, or is the stock now a permanent buy-and-hold value option?

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    Zacks Investment Ideas feature highlights: Alibaba, NVIDIA, Square, Apple and SMART Global Holdings

    Zacks Investment Ideas feature highlights: Alibaba, NVIDIA, Square, Apple and SMART Global Holdings

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      5 Stocks Set to Beat Earnings Estimates This Week

      Big moves from giants such as Berkshire Hathaway (BRK.B), Apple (AAPL), 3M (MMM), and Intel (INTC) helped lift the market and boost investor confidence on Monday.

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        Apple Shifts iCloud Data to China, Complies With Country Law

        Apple (AAPL) makes it easier for Chinese authority to access information of an iCloud user by shifting iCloud keys to China servers.

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          Qualcomm Raises NXP Bid, Broadcom Responds

          Broadcom (AVGO) will pay Qualcomm (QCOM) less if it buys NXPI at the new higher price.

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            Intuit (INTU) Beats Earnings and Revenue Estimates in Q2

            Intuit (INTU) reports better-than-expected top and bottom line results in second-quarter fiscal 2018 on accelerated adoption of QuickBooks Online and TurboTax.

              Zacks Equity Research

              Apple to Offer Upgraded Version of Wireless AirPods in '18

              It looks like Apple (AAPL) is beefing up its wearable products portfolio with the anticipated launch of an upgraded version of AirPods this year.

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                HP (HPQ) Rallies on Stellar Q1 Earnings and Upbeat FY18 View

                HP's (HPQ) restructuring initiatives such as product innovations, pricing, marketing and sales activities are apparently paying off as indicated by the splendid first-quarter fiscal 2018 results.

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                  Apple (AAPL) Leads Resurgent 'FANG' Stocks on AirPods Upgrade

                  Shares of Apple (AAPL) surged nearly 1.6% in morning trading Thursday, leading the daily gains of its "FANG" peers as investors continue to pile back into Wall Street's dominant tech stocks shortly after the recent sell-off threatened to slow the sector down.

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                    How Weak Guidance Crushed Roku and Applied Opto Shares

                    A quick glance at Thursday morning's biggest movers reveals that video-streaming hardware maker Roku (ROKU) and fiber-optic equipment supplier Applied Optoelectronics (AAOI) are among the day???s worst losers in the wake of their respective earnings reports.

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                      TiVo (TIVO) to Report Q4 Earnings; What's in the Cards?

                      TiVo's (TIVO) fourth-quarter 2017 results to benefit from its licensing agreements. However, cost structure remains a drag.

                        Zacks Equity Research

                        Zacks Investment Ideas feature highlights: Nasdaq 100 triple, NVIDIA, Alibaba, Lam Research and Apple

                        Zacks Investment Ideas feature highlights: Nasdaq 100 triple, NVIDIA, Alibaba, Lam Research and Apple

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                          What Is 'Google Pay' and Why Does It Matter?

                          On the first-ever episode of the Tech Talk Tuesday podcast to take place on a Wednesday, Ryan McQueeney discusses the launch of Google Pay and what it means for the ever-important mobile payments market.

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                            Is Facebook (FB) Launching a Music Streaming Service?

                            Shares of Facebook (FB) gained more than 1.3% in early morning trading hours Wednesday after the company agreed to a new deal with ICE, a pan-European online rights hub.

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                              Should You Buy Roku Stock Ahead of Earnings?

                              Shares of Roku (ROKU) opened higher before slipping into the red on Wednesday morning, just hours before the video streaming hardware company is scheduled to release its fourth-quarter earnings report. Here's everything you need to know about the report before it is released.

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                                Tim Cook Won't Admit It, But Apple Is Losing Relevancy in China

                                Apple has been hesitant to admit that it is losing relevancy in its Greater China region, but the company's market share is slipping, the iPhone X didn't help.

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                                  Alphabet Shares Rise on Google Pay Debut: Should Apple Be Worried?

                                  Shares of Alphabet Inc. (GOOGL) gained more than 1.3% in morning trading Tuesday as the technology behemoth celebrated the launch of Google Play, the company's latest response to Apple's (AAPL) popular mobile payment platform.

                                    Zacks Equity Research

                                    Intuit (INTU) to Report Q2 Earnings: What's in the Cards?

                                    Intuit (INTU) is expected to gain from high adoption of products in second-quarter fiscal 2018. However, escalated costs remain a concern.

                                      Zacks Equity Research

                                      Zacks Industry Outlook Highlights: Apple, Alphabet, Facebook and Twitter

                                      Zacks Industry Outlook Highlights: Apple, Alphabet, Facebook and Twitter

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                                        Pandora Media (P) to Report Q4 Earnings: What's in Store?

                                        Pandora's (P) fourth-quarter results are likely to benefit from growth in paid subscription. However, declining ad revenues is a concern.

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                                          5 Hot Stocks Leading the Dow ETF Rebound

                                          Though most of the stocks in the fund's portfolio have strongly rebounded, a few led the way higher over the past five days.

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                                            ETFs Face-Off as Amazon Races to Surpass Microsoft

                                            Amazon and Microsoft battling for the spot of the third-most valuable company.

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                                              Shopify's (SHOP) Q4 Earnings and Revenues Beat Estimates

                                              Shopify (SHOP) reports impressive fourth-quarter results backed by strong customer demand during holiday season, merchant strategies and expanding partner base.

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                                                Ecommerce Outlook: Strong Holiday Season Launches a Great 2018

                                                The holiday season is the biggest for all retailers, and electronically-enabled commerce is no different.

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                                                  Warren Buffett Is Buying These Stocks, Should You?

                                                  No one person's commentary about the stock market commands quite as much attention as that of Warren Buffett. Should you be following in Buffett's footsteps by buying the same stocks? Let's take a closer look.