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Apple (AAPL)

(Real Time Quote from BATS)

$255.38 USD

255.38
16,819,083

-0.70 (-0.27%)

Updated Sep 23, 2025 11:08 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

Here's Why You Should Add Paycom (PAYC) to Your Portfolio

Paycom Software (PAYC) is well poised to benefit from the momentum in the global SaaS market.

    Zacks Equity Research

    Shopify (SHOP) to Report Q4 Earnings: What's in the Cards?

    Shopify's (SHOP) fourth-quarter results to benefit from strong revenue collection, merchant focus strategy and expanding product portfolio.

      Zacks Equity Research

      The Zacks Analyst Blog Highlights: Microsoft, Apple, Micron Technology, Lam Research and ASML Holding

      The Zacks Analyst Blog Highlights: Microsoft, Apple, Micron Technology, Lam Research and ASML Holding

        Ryan McQueeney headshot

        3 Strong Buy Semiconductor Stocks to Consider Now

        Semiconductor stocks were battered by the recent market sell-off, but with several interesting trends like the Internet of Things and artificial intelligence on the rise, it is still an exciting time to be investing in this corner of the technology sector. The market correction has also left many semiconductor stocks with much more attractive valuation metrics. Check out these 3 stocks to buy now!

          Zacks Equity Research

          5 Value Stocks to Scoop Up at Post-Selloff Bargain Prices

          Strong fundamentals that backed an extended market rally remain firmly in place. So it makes sense to buy value stocks at a bargain that could be valuable finds once the rally resumes.

            Sejuti Banerjea headshot

            Waymo Steps Ahead in Trial Versus Uber

            Uber CEO Travis Kalanick took the stand in the high-stakes battle between Uber and Alphabet (GOOGL)-owned Waymo.

              Zacks Equity Research

              Zynga (ZNGA) Posts Earnings in Q4 on Strong Top-Line Growth

              Zynga's (ZNGA) fourth-quarter results benefit from the successful launch of Words With Friends 2, growing live services and robust performance from CSR2 and Zynga Poker.

                Zacks Equity Research

                Paycom (PAYC) Posts Impressive Q4 Earnings, Revenues

                Paycom Software (PAYC) reports better-than-expected fourth-quarter 2017 results primarily driven by strong revenue growth and improved cost management.

                  Zacks Equity Research

                  Akamai (AKAM) Earnings & Revenues Beat in Q4, Guides Well

                  Akamai's (AKAM) strong media division traffic and growing adoption of cloud-based security solutions were the major tailwinds.

                    Zacks Equity Research

                    Stock Market News For Feb 7, 2018

                    Markets roared back to life on Tuesday after Dow rose more than 500 points to end in positive territory.

                      Zacks Equity Research

                      The Zacks Analyst Blog Highlights: Apple, Visa, Chevron and Altria

                      The Zacks Analyst Blog Highlights: Apple, Visa, Chevron and Altria

                        Sejuti Banerjea headshot

                        Tech Earnings Roundup: AAPL, FB, MSFT, GOOGL, AMZN, More

                        With earnings reports from Apple (AAPL), Facebook (FB), Microsoft (MSFT), Alphabet (GOOGL) and Amazon (AMZN), last week was without a doubt the biggest one for technology earnings.

                          Benjamin Rains headshot

                          Volatility Returns: Key Facts Behind Historic Stock Sell-Off

                          A massive two-day sell-off that created historic volatility in U.S. markets swept across Asia and Europe on Tuesday, and investors are now faced with several key questions: What caused this market pullback? Is it just the beginning of something much worse? Could this be just a blip on the radar of the current Bull Run?

                            Madeleine Johnson headshot

                            Global Markets Tank in Wake of U.S. Stocks' Wild Day

                            What a start to the week, am I right? Monday turned out to be a wild, stressful day for Wall Street, as the Dow Jones marked its worst single-day point drop ever. This intense sell-off didn't stay stateside, but spread around the world, affecting global markets throughout Europe and Asia.

                              Zacks Equity Research

                              Stock Market News For Feb 6, 2018

                              Markets closed in the red for a second consecutive session on Monday.

                                Zacks Equity Research

                                Here's Why Qualcomm's (QCOM) Share Price Went Down 6.2%

                                Fear of losing share in the chipset market and multiple licensee disputes have led to a share price decline for Qualcomm (QCOM).

                                  Benjamin Rains headshot

                                  3 Stocks to Buy That Popped While Markets Sunk

                                  Markets got off to a rough start on Monday morning, following a substantial Friday sell-off that led to losses for the Dow, S&P 500, and Nasdaq Composite. But today's slide slowly began to turn around on the back of substantial gains from a few industry giants.

                                    Ryan McQueeney headshot

                                    Here's Why Apple (AAPL) Stock Is Recovering Today

                                    Shares of Apple (AAPL) surged nearly 2% higher in early morning trading Monday, defying broader market trends that sent major indexes lower--and helping erase some of the tech giant's post-earnings losses.

                                      Zacks Equity Research

                                      Excellent Earnings Despite Markets Downtrading

                                      Excellent Earnings Despite Markets Downtrading

                                        Zacks Equity Research

                                        Stock Market News For Feb 5, 2018

                                        Markets ended in negative territory on Friday following the addition of a staggering number of jobs to the U.S. economy

                                          Mark Vickery headshot

                                          Markets Purge, Q4 Earnings Surge

                                          Although the market sell-off looks to continue into regular trading Monday, Q4 earnings results remain the strongest we've seen in a long time.

                                            Zacks Equity Research

                                            Zynga (ZYNGA) Q4 Earnings to Gain on Strong Mobile Portfolio

                                            Zynga's (ZNGA) fourth-quarter 2017 results are likely to benefit from expanding mobile game portfolio.

                                              Zacks Equity Research

                                              Synaptics (SYNA) to Report Q2 Earnings: What's in Store?

                                              Synaptics (SYNA) fiscal second-quarter 2018 results are likely to be driven by product diversification and growing IoT business.

                                                Ryan McQueeney headshot

                                                Upcoming Semiconductor Earnings to Watch: SWKS, ON, MCHP

                                                The upcoming week will mark what should be the final major wave of reports from the semiconductor industry. Make sure to keep an eye on these semi stocks as they prepare to report during the week of February 5.

                                                  Ryan McQueeney headshot

                                                  Upcoming Tech Earnings Reports to Watch: NVDA, TSLA, ATVI

                                                  Stocks are down on Friday morning amid a mixed jobs report and varied earnings results from top tech companies like Apple (AAPL), Amazon (AMZN), and Alphabet (GOOGL). Nevertheless, earnings season has been strong across the board, and many market-moving companies are slated to announce their latest results soon. Make sure to keep an eye on these companies as they prepare to report during the week of February 5!