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Apple (AAPL)

(Delayed Data from NSDQ)

$256.08 USD

256.08
105,435,266

+10.58 (4.31%)

Updated Sep 22, 2025 04:00 PM ET

Pre-Market: $254.83 -1.25 (-0.49%) 8:40 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

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The Zacks Analyst Blog Highlights: Netflix, Apple, Alphabet and NetApp

The Zacks Analyst Blog Highlights: Netflix, Apple, Alphabet and NetApp

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    Netflix (NFLX) Tops Non-Game Apps per SensorTower '17 Report

    Netflix (NFLX) emerges as the leading non-gaming application of 2017 in terms of revenues.

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      The Zacks Analyst Blog Highlights: Gartner, Alphabet, Microsoft and Apple

      The Zacks Analyst Blog Highlights: Gartner, Alphabet, Microsoft and Apple

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        Stock Market News For Jan 12, 2018

        Markets gained traction on Thursday after U.S. Treasury Yields declined following the auction of U.S. 30-year bonds.

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          Apple Reportedly Inks Deal to Stream 8-Episode Series See

          Apple (AAPL) expands original content portfolio by signing deal to stream an eight-episode series.

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            ETFs to Watch On NAFTA Talks

            There seems to be increasing unrest among Canadian and Mexican officials, with two Canadian officials betting on Trump withdrawing from NAFTA.

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              Tech Roundup: INTC Falls on Chip Flaw, MSFT Buys Avere, Moneygram Sale Off

              Intel's (INTC) chip flaws, Microsoft's (MSFT) Avere purchase and the U.S. blocking MoneyGram's sale to Alibaba's (BABA) Ant Financial were the tip stories from last week.

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                How to Invest in the Hottest Technologies With ETFs

                Investors seeking to ride the hottest trends in technologies could bet on these ETFs.

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                  3 Strong Buy Semiconductor Stocks to Consider Now

                  With several interesting trends like the Internet of Things and artificial intelligence on the rise, it is an exciting time to be investing in semiconductors. Check out these Zacks Rank #1 (Strong Buy) semiconductor stocks right now!

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                    U.S. Listed ETFs Garner Record Inflows in 2017

                    U.S. equity and International equity ETF among top gainers in fund inflows in 2017.

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                      Apple (AAPL) Developing Tools to Increase Parental Control

                      Apple (AAPL) set to offer features that will increase parental control in an attempt to curb rising smartphone addiction among children.

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                        Whirlpool Integrates Apple Watch, Expands Deal With Honeywell

                        Whirlpool (WHR) has announced the plans to connect its smart appliances with Apple Watch and Honeywell's thermostats to remotely control appliances.

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                          Stock Market News For Jan 8, 2018

                          Broader markets rallied on Friday due to optimism built around the implementation of the GOP Tax Bill.

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                            Will Domino's (DPZ) Continue to Gain Traction in 2018?

                            Upward estimated earnings revisions, solid growth potential and Domino's (DPZ) various initiatives to drive sales makes it look like a stock that may surge in 2018.

                              Zacks Equity Research

                              U.S. Service Sector Growth Down in December: ETFs in Focus

                              IHS Markit's non-manufacturing activity index growth softens in December.

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                                Intel Dips on Chip Flaw, Krzanich Accused of Insider Trading

                                The vulnerability is related to processors from Intel (INTC), Advanced Micro Devices (AMD) and ARM, so most devices and systems are affected.

                                  Ryan McQueeney headshot

                                  Intel Security Flaw, Spark Therapeutics, & Tech Buyout Rumors

                                  On today's episode of the Zacks Friday Finish Line, Content Writer Ryan McQueeney and Editor Maddy Johnson take on this week's biggest stories, including the major security flaw found in Intel processors, a cure for a rare blindness discovered by a young biotech firm, and several huge tech industry M&A rumors.

                                    Zacks Equity Research

                                    6 GARP Stocks to Invest in for Maximum Returns

                                    Investors on the lookout for stocks with the potential for maximum growth and value investing may consider the growth at a reasonable price or GARP strategy.

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                                      Apple's (AAPL) App Store Reports Record New Year's Day Sales

                                      Apple's (AAPL) App Store sales hit record $300 million on New Year's Day. Developers' revenues increase 30% from 2016.

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                                        Apple Deploys Mitigations to Contain Meltdown and Spectre

                                        Apple (AAPL) issues mitigations against security issues, Meltdown and Spectre, which is affecting Macintosh and iOS-based devices.

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                                          Dow 30 Stock Roundup: Apple Apologizes for iPhone Issue, Disney's The Last Jedi Crosses $1B Mark

                                          The Dow started the year on a strong note, gaining over three successive sessions.

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                                            The Zacks Analyst Blog Highlights: Apple, Facebook, NVIDIA, Micron Technology and Broadcom

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                                              Buy These 4 Stocks on Growing AI Popularity

                                              AI has gained immense popularity over the past few years buoyed by massive demand for analyzing unstructured data like tweets, social media posts, photos and videos.

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                                                Apple's New Drama Series Expands Original Content Portfolio

                                                Apple (AAPL) expands original content portfolio through the development of Are You Sleeping, starring Oscar-winning actor Octavia Spencer and produced by Reese Witherspoon.

                                                  Zacks Equity Research

                                                  Intel (INTC) Faces Security Issues, Shares Down More Than 3%

                                                  Intel Corporation (INTC) suffers security issues. However, growing demand for server chips that are used in data centers of cloud-based service providers is a key catalyst for the company.