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Apple (AAPL)

(Delayed Data from NSDQ)

$256.08 USD

256.08
105,435,266

+10.58 (4.31%)

Updated Sep 22, 2025 04:00 PM ET

After-Market: $256.42 +0.34 (0.13%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (49 out of 245)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

3 Stocks in Focus Post Intel - Waymo Autonomous Vehicle Deal

Intel (INTC) recently revealed collaboration with Alphabet's self-driving car unit Waymo. The pact will intensify competition in the rapidly growing self-driving vehicle market.

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    Apple Mocked by Huawei as it Takes on iPhone X with Mate 10

    Apple's (AAPL) apparent Face ID feature malfunction at the mega event last week has allowed the tech giant's competitors to take potshots at it.

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      Will Netflix Have 100M International Subscribers by 2020?

      Per an analyst with Piper Jaffray, Netflix Inc (NFLX) could very well boast a 100 million strong international user base by 2020.

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        S&P 500 Hits 2,500 Mark: How to Trade With ETFs

        How to bet on S&P 500 index with ETFs.

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          S&P 500 Makes History, Steers Past 2500: Top 5 Gainers

          The S&P 500, America's dominant stock market index, is in a 'breakout mode' right now as it powered past 2,500 for the first time

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            The Zacks Analyst Blog Highlights: Facebook, Sony, Apple, Alphabet and Microsoft

            The Zacks Analyst Blog Highlights: Facebook, Sony, Apple, Alphabet and Microsoft

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              Synopsys Boosts Shareholders' Return With $100M ASR Program

              Synopsys' (SNPS) recently announced $100-million ASR program reflects the California-based company's sound financial position and favorable prospects.

                Zacks Equity Research

                4 Technology Stocks That Prove AR/VR Has Not Lost Sheen

                AR/VR application is currently limited to gaming and its evolution trajectory lacks visibility. However, robust spending projection is attracting tech behemoths making the sector exciting.

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                  Snapchat Rolls Out 3D Bitmoji World Lenses, Upgrades App

                  Snap's (SNAP) messaging application, Snapchat has introduced an update to its app by rolling out 3D Bitmoji World Lenses.

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                    Equifax Hack and Tech Stocks in Spotlight after Apple's Keynote

                    On today's episode of the Zacks Friday Finish Line, Content Writer Ryan McQueeney and Editor Maddy Johnson take on this week's biggest stories, including the massive Equifax data breach and Apple's historic keynote event.

                      Zacks Equity Research

                      Will Alphabet Invest $1B in Ride-Hailing Provider Lyft?

                      Alphabet Inc. (GOOGL) might invest roughly $1 billion in ride-hailing provider Lyft Inc. to add fuel to its push against Uber and increase its share in the autonomous driving space.

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                        Dividend ETF (DTD) Hits New 52-Week High

                        This dividend ETF hits a new 52-week high. Are more gains in store for this ETF?

                          Zacks Equity Research

                          5 Tech Mutual Funds to Buy on Apple's New iPhone Launch

                          Following these promising trends, investing in technology mutual funds with a significant holding in the iPhone maker will be a prudent decision.

                            Zacks Equity Research

                            Netflix (NFLX) Expands Global Original Content Portfolio

                            Netflix (NFLX) is riding on its original content strategy in a bid to expand further in the international market.

                              Zacks Equity Research

                              6 Nasdaq Value Stocks to Add to Your Portfolio Right Now

                              Six fundamentally strong value stocks in the technology-laden Nasdaq index to invest in, amid the racing market.

                                Zacks Equity Research

                                Stock Market News For Sep 14, 2017

                                Markets closed higher on Wednesday after the S&P 500 notched up an intraday high due to a rally in energy shares.

                                  Zacks Equity Research

                                  Western Digital Stock Falls as Toshiba Signs MOU with Bain

                                  Western Digital's (WDC) shares declined following Toshiba's announcement of signing non-binding memorandum of understanding (MOU) with the Bain-led consortium.

                                    Zacks Equity Research

                                    The Zacks Analyst Blog Highlights: Apple, Pfizer, Carnival, T. Rowe Price and Novo Nordisk

                                    The Zacks Analyst Blog Highlights: Apple, Pfizer, Carnival, T. Rowe Price and Novo Nordisk

                                      Zacks Equity Research

                                      The Zacks Analyst Blog Highlights: Apple and Google

                                      The Zacks Analyst Blog Highlights: Apple and Google

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                                        Accenture Opens Digital Hub in Singapore, Expands Globally

                                        Accenture's (ACN) long-term prospects look promising owing to sustained focus on innovative product roll outs along with investments in enhancing digital and marketing capabilities.

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                                          Fitbit Stock Soars As Apple Watch Series 3 Takes Health Focus

                                          Shares of Fitbit (FIT) climbed on Wednesday, just one day after Apple (AAPL) introduced its newest Apple Watch, the Series 3. Investors have seemingly jumped on Fitbit stock despite, or perhaps because, Apple's newest smartwatch and software are so fitness-focused.

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                                            Remembering Steve Jobs: 3 Quotes for Investors

                                            In honor of the opening of the Steve Jobs Theater and Apple's monumental event last night, we've decided to look at a few Jobs quotes in today's edition of Wednesday Wisdom. What can investors learn from this legendary tech industry leader? Check it out!

                                              Zacks Equity Research

                                              Aftermath of The Hurricanes

                                              Aftermath of The Hurricanes

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                                                Dental Faces Regulatory Challenges: Only 5 Stocks to Pick

                                                Owing to the adversities in the medical universe, market watchers have adopted a bearish stance toward the dental space. These are the only five dental stocks that are expected to beat the ongoing MedTech gloom.

                                                  Zacks Equity Research

                                                  Is Apple's (AAPL) Pricey iPhone X Launch Delay a Concern?

                                                  Apple (AAPL) unveiled the much awaited iPhone X but the launch delay has raised many eyebrows.