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Apple (AAPL)

(Real Time Quote from BATS)

$256.02 USD

256.02
81,542,296

+10.52 (4.29%)

Updated Sep 22, 2025 03:48 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (49 out of 245)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

Facebook Unveils Photo Sharing App Launched Secretly in China

Facebook (FB) approves the secret launch of a photo-sharing app called "Colorful Balloons" in China.

    Tirthankar Chakraborty headshot

    Company News For August 15, 2017

    Companies in the news are: TSLA,VFC,JD,AAPL,AET

      Benjamin Rains headshot

      Google Pays $3 Billion To Keep Apple (AAPL) Relationship

      News broke on Monday that suggested Alphabet Inc.'s (GOOGL) Google is set to remain the go-to search engine for Apple (AAPL) devices, at a whopping $3 billion price tag.

        Megan Sanks headshot

        Apple in Talks with Aetna to Bring Apple Watch to Millions of Customers

        Apple (AAPL) and insurance company Aetna (AET) held a series of talks last week to discuss terms of giving the Apple Watch for free or at a discounted rate to Aetna's 23 million customers.

          Zacks Equity Research

          Logitech to Boost Console Market Foothold on Astro Gaming

          Logitech (LOGI) closed the acquisition of Astro Gaming, a popular console gaming headset maker, which will help it carve a deeper niche in the gaming peripheral market.

            Zacks Equity Research

            Stock Market News For August 14, 2017

            Benchmarks notched up broad based gains on Friday after expectations of further rate hikes declining due to the low levels of inflation prevailing presently

              Zacks Equity Research

              Implied Volatility Surging for Apple (AAPL) Stock Options

              Apple (AAPL) warrants investors' attention based on moves in the options market lately.

                Zacks Equity Research

                U.S. Producer Prices Down: ETFs in Focus

                U.S. producer prices decline for the first time in 11 months.

                  Zacks Equity Research

                  Xerox (XRX) Q2 Earnings: What's in Store for the Stock? (Revised)

                  Xerox Corporation (XRX) is reprioritizing investments and accelerating its restructuring actions and services to improve revenues and margins.

                    Eric Dutram headshot

                    How to Invest in 50 Undervalued Brands with One ETF

                    Can focusing on companies with strong brands lead to solid stock performance? Listen to this podcast to find out more about the concept and why brand value is often an overlooked metric for investors.

                      Zacks Equity Research

                      Qualcomm Patent Violation by Apple to be Investigated by ITC

                      We look forward to how the outcome of ITC's scrutiny into Qualcomm's (QCOM) complaint against Apple will play a role in panning out the dispute in the coming days.

                        Madeleine Johnson headshot

                        Fossil (FOSL) Disappoints Again: Will the Watchmaker Survive Retail Glut?

                        On Wednesday, shares of Fossil Group Inc. (FOSL) are tanking, down about 20% in late-morning trading after the accessories retailer reported another earnings report that disappointing analysts and investors.

                          Zacks Equity Research

                          Should Apple Worry as USITC Investigates Qualcomm Claims?

                          Apple Inc (AAPL) has been accused by Qualcomm Incorporated (QCOM) of patent infringement. USITC is now investigating Qualcomm's claims.

                            Zacks Equity Research

                            U.S. Service Sector Activity Down in July: ETFs in Focus

                            The Institute for Supply Management says its non-manufacturing activity index fell in July.

                              Ryan McQueeney headshot

                              Here's Why Eros International (EROS) Stock Is Soaring Today

                              Shares of Indian movie production behemoth Eros International (EROS) gained more than 25% in morning trading Monday after new reports suggested the company is in talks with Apple (AAPL) to sell its content library for $1 billion.

                                Zacks Equity Research

                                Dow To Continue Rally?

                                Dow To Continue Rally?

                                  Zacks Equity Research

                                  Semiconductor Stocks Q2 Earnings on Aug 8: DIOD, MXL & DLGNF

                                  Tech sector results have been strong so far but this does not ensure earnings beat for all companies in the space. Let's see what's in store for these Semiconductor stocks this earnings season.

                                    Zacks Equity Research

                                    The Zacks Analyst Blog Highlights: Apple, General Motors, Tesla, Northrop Grumman and Humana

                                    The Zacks Analyst Blog Highlights: Apple, General Motors, Tesla, Northrop Grumman and Humana

                                      Mark Vickery headshot

                                      Can the Dow Go for 10 Straight?

                                      Positive Q2 earnings results overall and better-than-expected economic data such as last Friday's non-farm payroll numbers have helped moved the index of 30 blue chips to all-time highs.

                                        Zacks Equity Research

                                        The Zacks Analyst Blog Highlights: Apple, Pfizer, Intel, Chevron and Exxon Mobil

                                        The Zacks Analyst Blog Highlights: Apple, Pfizer, Intel, Chevron and Exxon Mobil

                                          Zacks Equity Research

                                          Align Technology, Acacia Research, Apple, Amazon and Alphabet highlighted as Zacks Bull and Bear of the Day

                                          Align Technology, Acacia Research, Apple, Amazon and Alphabet highlighted as Zacks Bull and Bear of the Day

                                            Zacks Equity Research

                                            Market News For August 04, 2017

                                            The blue-chip index registered its 33rd record for 2017 to finish above the 22,000 threshold yet again on a day marked by losses for other benchmarks.

                                              Zacks Equity Research

                                              GoPro (GPRO) Q2 Loss Narrower than Expected, View Positive

                                              GoPro's (GPRO) second-quarter adjusted loss was narrower than the Zacks Consensus Estimate, as its cost-cutting efforts boosted profits.

                                                Sejuti Banerjea headshot

                                                Apple: Not Just a Hardware Company Anymore

                                                Apple (AAPL) has been talking up its services prospects over the past year or so, and the business does look like it's got legs.

                                                  Zacks Equity Research

                                                  Stock Market News For August 03, 2017

                                                  Dow achieved the historical milestone of 22,000 for the first time on Wednesday.