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Apple (AAPL)

(Delayed Data from NSDQ)

$254.43 USD

254.43
60,241,460

-1.65 (-0.64%)

Updated Sep 23, 2025 04:00 PM ET

After-Market: $254.04 -0.39 (-0.15%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Sejuti Banerjea headshot

Apple Roundup: iPhones, Hollywood, Health, IP, Privacy, Hiring

Apple (AAPL) is making some good moves: fewer new-model phones this year, an agreement with the Writers' Guild, a ton of original content is coming, a new health API is on the way, and more.

    Zacks Equity Research

    Apple Inks Deal With Oprah Winfrey for Original Programming

    Apple (AAPL) is continuing its investment in developing original content with a recent deal made with Oprah Winfrey.

      Zacks Equity Research

      Qorvo Initiates Tender Offer, Seeks for Consent Solicitation

      Qorvo QRVO) announced a cash Tender Offer, subject to certain terms and conditions.

        Zacks Equity Research

        Here's Why You Should Dump Cirrus Logic From Your Portfolio

        Declining smartphone demand and overdependence on Apple are proving to be costly for Cirrus Logic (CRUS).

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          Is iShares MSCI ACWI Low Carbon Target ETF (CRBN) a Hot ETF Right Now?

          Smart Beta ETF report for CRBN

            Ryan McQueeney headshot

            3 Strong Buy Semiconductor Stocks to Consider Now

            Semiconductor stocks were battered by market volatility earlier this year, but it is still an exciting time to be investing in chip-making corner of the technology sector. Check out these Zacks Rank #1 (Strong Buy) semiconductor stocks right now!

              Zacks Equity Research

              Should First Trust Capital Strength ETF (FTCS) Be on Your Investing Radar?

              Style Box ETF report for FTCS

                Zacks Equity Research

                Qorvo Expands 5G Infrastructure Offerings, Launches GaN FEMs

                Qorvo (QRVO) recently introduced new 5G infrastructure solutions. The company also launched GaN FEMs for portfolio tailor-made to enhance defense applications.

                  Ryan McQueeney headshot

                  3 Key Factors Driving BlackBerry's Continued Recovery

                  Ryan McQueeney highlights BlackBerry (BB) and points to three key factors driving the once-iconic smartphone maker's evolution into a security-focused enterprise software company.

                    Zacks Equity Research

                    Jabil (JBL) Gears Up to Report Q3 Earnings: What to Expect?

                    Jabil (JBL) third-quarter fiscal 2018 results will gain from its diversification efforts. However, increasing expenses remain an overhang on margins.

                      Zacks Equity Research

                      Apple Prohibits Cryptocurrency Ad & Mining on iOS Devices

                      Apple's (AAPL) latest guidelines emphasize regulating and authenticating transactions or transmissions as well as storage of cryptocurrencies through established organizations.

                        Sanghamitra Saha headshot

                        Apple's iPhone Order Cut Report May Hurt These ETFs

                        News of iPhone order cuts hurt Apple shares lately and may weigh on these ETF areas.

                          Zacks Equity Research

                          The Zacks Analyst Blog Highlights: Alphabet, Apple and Amazon

                          The Zacks Analyst Blog Highlights: Alphabet, Apple and Amazon

                            Sejuti Banerjea headshot

                            Google Looking at More Fines in the EU

                            Some media reports are saying that Google could be fined up to $11 billion over Android.

                              Benjamin Rains headshot

                              Here's Why Apple (AAPL) Stock Is Down Today

                              Shares of Apple (AAPL) dipped by as much as 2% premarket on the back of reports that the tech giant is set to produce fewer iPhones in the second half of 2018. Let's quickly review why this is likely very bad news for Apple investors.

                                Zacks Equity Research

                                Alibaba (BABA) Raises Funds to Boost Worldwide Presence

                                Alibaba's (BABA) Ant Financial raises $14 billion in Series C funding.

                                  Swarup Gupta headshot

                                  Dow 30 Stock Roundup: UnitedHealth Hikes Quarterly Dividend by 20%, Microsoft Confirms GitHub Buyout

                                  The Dow enjoyed a week of steady gains with trade concerns largely taking a backseat.

                                    Zacks Equity Research

                                    Zacks Investment Ideas feature highlights: Amazon and Apple

                                    Zacks Investment Ideas feature highlights: Amazon and Apple

                                      Zacks Equity Research

                                      Apple's App Developer Base Hits 20M, Competition Intensifies

                                      Apple (AAPL) reveals the number of app developers on App Store at WWDC.

                                        Zacks Equity Research

                                        Apple Unveils New iOS, Mac OS and Watch OS Versions at WWDC

                                        Apple's (AAPL) new iOS 12 will speed-up old iPhones, while Mojave will offer a Dark Mode.

                                          Benjamin Rains headshot

                                          Is Amazon (AMZN) Stock Still A Buy At New High?

                                          Shares of Amazon (AMZN) opened over 1% higher on Tuesday to hit $1,686.94, which marked a brand new all-time high for the e-commerce and cloud computing behemoth. The question for investors is should they buy Amazon stock now or wait hoping the price comes down.

                                            Zacks Equity Research

                                            Tech Data (TECH) on a Tear Since Q1 Earnings: Here's Why

                                            Tech Data's (TECH) solid Q2 guidance buoys optimism. Also, year-over-year increase in sales encourages.

                                              Zacks Equity Research

                                              Schultz Retires From Starbucks

                                              Schultz Retires From Starbucks

                                                Sweta Killa headshot

                                                Microsoft Shares Touch Triple Digits: 5 Tech ETFs to Bet On

                                                Investors seeking to tap Microsoft could consider the following tech ETFs.

                                                  Zacks Equity Research

                                                  Apple Unveils watchOS 5, Looks to Expand in Healthcare

                                                  Apple's (AAPL) focus on improving penetration in health and wellness market is evident from the power-packed features of its latest watchOS 5.