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Apple (AAPL)

(Delayed Data from NSDQ)

$254.43 USD

254.43
60,241,460

-1.65 (-0.64%)

Updated Sep 23, 2025 04:00 PM ET

After-Market: $254.04 -0.39 (-0.15%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

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Are Humanoid Robots & AI the Future of Banking Industry?

Use of artificial intelligence and other latest technology including robots will likely help banks to enhance client experience and grow business.

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    Apple Roundup: Kids Content, Repair Issues, Qualomm, Pay

    Top Apple (AAPL) news from last week included its push into kids' original programming, issues related to its repair policy and developments in its patent infringement case versus Qualcomm (QCOM).

      Zacks Equity Research

      Apple Beefs Up Audio, to Launch Upgraded Devices in 2019

      Apple (AAPL) is likely to come up with new versions of AirPods, HomePods and other accessories as early as 2019.

        Zacks Equity Research

        Should American Customer Satisfaction Core Alpha ETF (ACSI) Be on Your Investing Radar?

        Style Box ETF report for ACSI

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          From iPhone to Mac, Here's How Apple Makes Its Billions

          Rumors have started to fly about the possibility that Apple (AAPL) will roll out cheaper iPhones. On top of iPhone speculation, Apple is reportedly set to launch new products, including headphones, at higher price points. All of this said, now it a great time to check out some of the latest Apple news and take a look at its revenue breakdown.

            Zacks Equity Research

            Facebook to Bring New Feature, Help Users in Time Management

            Facebook (FB) is working on bringing new time-management tool in an attempt to assure that the time is well spent on the platform.

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              Microsoft Roundup: Hardware Leak, Cashier-less Shopping, Office

              Leaked documents showed what could be Microsoft's (MSFT) hardware plans to 2020, new technology competing with Amazon Go and Office enhancements constituted the top Microsoft stories from last week.

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                Dow 30 Stock Roundup: Disney Ups Bid for Fox Assets, Boeing Wins $6.6B FedEx Contract

                The Dow traversed a difficult week, declining over every single trading session.

                  Zacks Equity Research

                  Shopify Unveils Mobile App for Better Customer Interaction

                  Shopify (SHOP) continues to launch a number of merchant-friendly applications to meet the requirements of a dynamic retail environment, consequently adding to merchant base.

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                    Knowledge, Certainty, and Destiny: How to Keep Up With Science & Technology

                    Science is bringing the future to you faster every year and this requires a mind wide open.

                      Zacks Equity Research

                      Stock Market News For Jun 21, 2018

                      The Nasdaq and S&P 500 closed higher on Wednesday, while the Dow continued its decline for the seventh consecutive day.

                        Zacks Equity Research

                        HP to Boost Shareholder Return With New Repurchase Program

                        HP (HPQ) to enhance shareholders' wealth through a new $4-billion share repurchase program and quarterly cash dividend of 13.93 cents per share.

                          Zacks Equity Research

                          Apple Expands Apple Pay Service to Norway, Poland & Ukraine

                          Apple's (AAPL) Norway expansion is a threat to Vipps, which has gained widespread adoption among Norwegians.

                            Zacks Equity Research

                            Is the Options Market Predicting a Spike in Apple (AAPL) Stock?

                            Investors in Apple (AAPL) need to pay close attention to the stock based on moves in the options market lately.

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                              5 Top-Ranked Tech Stocks Crushing FAANG Wave

                              Most of the tech stocks are following the FAANG on the upward journey and are easily crushing them from a year-to-date look. Below we have highlighted five of them.

                                Zacks Equity Research

                                The Zacks Analyst Blog Highlights: CenterPoint, Roper Technologies, Axon, Apple and United States Steel

                                The Zacks Analyst Blog Highlights: CenterPoint, Roper Technologies, Axon, Apple and United States Steel

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                                  GE Says Goodbye to the Dow

                                  General Electric (GE), the American multinational conglomerate, and the last original company from the 1986 Dow, is no longer on the 30-stock index.

                                    Zacks Equity Research

                                    Major Market News Ahead Of The Opening Bell

                                    Major Market News Ahead Of The Opening Bell

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                                      U.S.-China Trade Spat Hits Fever Pitch: Top & Flop Stocks

                                      The so-called defensive sectors, small-caps and stocks with strong growth narratives are easily bucking the sharply negative trend of the broader market

                                        Mark Vickery headshot

                                        Disney (DIS) Ups Bid for Fox (FOXA) Assets: $38 per Share

                                        Reports are the offer would split the payout 50/50 between cash and stock. This outbids Comcast's (CMCSA) offer last week to pay $35 per share for Fox assets, all cash.

                                          Zacks Equity Research

                                          Should John Hancock Multifactor Large Cap ETF (JHML) Be on Your Investing Radar?

                                          Style Box ETF report for JHML

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                                            Dow Bids Adieu to GE, Welcomes Walgreens

                                            The General Electric/Walgreens replacement will reduce the weight of industrial sector within the Dow 30 index and increase the weight of the consumer goods sector.

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                                              Will Tech Companies Manage to Survive a U.S.-China Trade War?

                                              Given that China accounts for a large portion of revenues for a number of U.S. tech companies, which include chipmakers, mobile phones and technology-based service providers, there are high chances of these players suffering significantly.

                                                Ryan McQueeney headshot

                                                3 Reasons Why Microsoft Has Been on a Spending Spree Lately

                                                Microsoft (MSFT) has been on a shopping spree lately, acquiring a number of smaller companies from a diverse set of sub-industries. Here's why the company decided to spend some serious cash and stock on GitHub, Flipgrid, and several small video game studios.

                                                  Zacks Equity Research

                                                  Here's Why You Should Offload Qorvo Stock From Your Portfolio

                                                  If you are still holding on to shares of Qorvo (QRVO) in your portfolio, it is time you dump them. The near term prospects appear bleak.