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Apple (AAPL)

(Delayed Data from NSDQ)

$254.43 USD

254.43
60,241,460

-1.65 (-0.64%)

Updated Sep 23, 2025 04:00 PM ET

After-Market: $254.04 -0.39 (-0.15%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

Apple Likely to Adopt OLED Technology in 2019 iPhone Models

Apple (AAPL) is rumored to be shifting from LCD to OLED panels in all the phones scheduled for launch in 2019.

    Zacks Equity Research

    Google's Relation with PayPal Deepens, Competition Intensifies

    Alphabet's (GOOGL) unit Google bolsters its footprint in payment market with the latest updates on its payment services by strengthening relationship with PayPal.

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      Facebook, Twitter Revamp Political Ad Norms Post Data Breach

      Facebook (FB) and Twitter (TWTR) have come up with stringent regulations for political advertisements ahead of the U.S. mid-term elections.

        Zacks Equity Research

        Should Pacer Trendpilot US Large Cap ETF (PTLC) Be on Your Investing Radar?

        Style Box ETF report for PTLC

          Zacks Equity Research

          Company News For May 24, 2018

          Companies in the news are: TGT,TIF,INTU,TSM,AAPL

            Madhura Bhattacharyya headshot

            Latest Canalys Data Shows Apple Leading the Wearables Market

            Apple (AAPL) continues to lead the wearables device market ahead of Xiaomi, Fitbit, Garmin and Hauwei, per recently released Canalys data.

              Zacks Equity Research

              Is iShares MSCI ACWI Low Carbon Target ETF (CRBN) a Hot ETF Right Now?

              Smart Beta ETF report for CRBN

                Kevin Cook headshot

                Bear of the Day: Cirrus Logic (CRUS)

                The price of being so heavily tethered to Apple has been costly for investors in the past year

                  Sejuti Banerjea headshot

                  Sony Buys EMI for Around $2 Billion

                  Sony Corp (SNE), which already controlled a 30% stake in music publishing company EMI, is now forking out another $2 billion to acquire another 60% to become the world???s largest music publisher.

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                    Is Fidelity Dividend ETF for Rising Rates (FDRR) a Hot ETF Right Now?

                    Smart Beta ETF report for FDRR

                      Zacks Equity Research

                      Qualcomm Unveils the First 5G NR Solution for Small Cells

                      Qualcomm's (QCOM) 5G NR solution will support both millimeter wave and sub-6 GHz spectrum bands, ensuring strong mobile signal across the globe.

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                        Microsoft Ramps Up AI Portfolio: Should AMZN, AAPL Take Note?

                        Microsoft (MSFT) acquires Semantic Machines to strengthen AI capabilities and gain competitive edge in the market.

                          Zacks Equity Research

                          Netflix (NFLX) Inks a Major Contract, Brings Obamas On Board

                          Netflix's (NFLX) push into the world of original content is further strengthened with the addition of Obamas for producing films and series for the platform.

                            Brian Bolan headshot

                            Bearish On Tesla? Not After Looking At These Charts

                            Tesla bears will say anything to get you to sell your stock, but bulls can point to simple facts about demand to prove their point.

                              Zacks Equity Research

                              PayPal (PYPL) Acquires iZettle, Boosts Competitive Strength

                              PayPal (PYPL) acquires iZettle, expands footprint in the global market.

                                Zacks Equity Research

                                Netflix's New Same-Sex Comedy Film to Star Jennifer Aniston

                                Netflix's (NFLX) focus on producing quality shows featuring popular stars like Jennifer Aniston has been a major growth driver.

                                  Zacks Equity Research

                                  Markets Gain Traction As Trade War Fears Ease

                                  Markets Gain Traction As Trade War Fears Ease

                                    Mark Vickery headshot

                                    U.S. Treasury: Chinese Tariffs on Hold, Pre-Markets Gain

                                    Words from U.S. Treasury Secretary Steven Mnuchin -- that offsetting tariffs between the U.S. and China are being put on hold -- looks to have generated a pleasant sigh of relief from traders early today.

                                      Zacks Equity Research

                                      Should Value Investors Consider Apple (AAPL) Stock Now?

                                      Apple (AAPL) appears to be a good choice for value investors right now, given its favorable P/E metric and positive estimate revisions.

                                        Ritujay Ghosh headshot

                                        5 Chip Stocks Set to Soar as Trump Keeps Trade War on Hold

                                        U.S. tech companies can finally breathe easy as Treasury Secretary Steve Mnuchin says that the U.S.-China trade conflict has been put on hold.

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                                          Should Pacer Trendpilot 100 ETF (PTNQ) Be on Your Investing Radar?

                                          Style Box ETF report for PTNQ

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                                            Bet On Record Trillion-Dollar Share Buyback With These ETFs

                                            S&P 500 companies are on track to return shareholders over $1 trillion for the first time in history, through dividends and buybacks, for this year.

                                              Zacks Equity Research

                                              Facebook to Manage Sensitive Campaigns With Atlantic Council

                                              Facebook (FB) collaborates with Atlantic Council to better manage election and other sensitive campaigns on the platform.

                                                Zacks Equity Research

                                                Amazon Prime in Focus, New Series to Lend Competitive Edge

                                                Amazon (AMZN) brings a new contemporary series on Prime Video, which expands its content portfolio further.

                                                  Zacks Equity Research

                                                  Zacks Investment Ideas feature highlights: Tesla and Apple

                                                  Zacks Investment Ideas feature highlights: Tesla and Apple