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Apple (AAPL)

(Delayed Data from NSDQ)

$254.43 USD

254.43
60,241,460

-1.65 (-0.64%)

Updated Sep 23, 2025 04:00 PM ET

After-Market: $254.04 -0.39 (-0.15%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 246)

Industry: Computer - Micro Computers

Zacks Premium FeatureView All Zacks #1 Ranked Stocks

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Mark Vickery headshot

What's Next for Howard Schultz?

by Mark Vickery

After taking Starbucks from a small Seattle-based company to an international powerhouse, speculation is that Schultz may be considering a run for president.

    Zacks Equity Research

    Stock Market News For Jun 5, 2018

    by Zacks Equity Research

    Markets touched record highs on Monday, as investors??? confidence bounced back owing to strong economic backdrop and easing global trade war fears.

      Tirthankar Chakraborty headshot

      Retail Stocks on a Tear: See Who's Leading the Race

      by Tirthankar Chakraborty

      From e-commerce and comparable sales trends to profit margins and earnings to traffic all have improved for retailers so far this year.

        Ritujay Ghosh headshot

        Tech Wins Back Investors as Apple Flaunts New Tools at WWDC

        by Ritujay Ghosh

        On Jun 4, shares of tech giants like Apple Inc. (AAPL), Microsoft, Inc. (MSFT), Netflix, Inc. (NFLX) and Adobe Systems Incorporated (ADBE) and Amazon.com, Inc. (AMZN) hit all-time highs.

          Sweta Killa headshot

          4 Top-Ranked Nasdaq Stocks That Have Doubled This Year

          by Sweta Killa

          Investors continued to pour money into the fast-growing companies, doubling the share price of many stocks in the Nasdaq Composite Index.

            Benjamin Rains headshot

            Assessing Apple (AAPL) Stock At New All-Time High

            by Benjamin Rains

            Shares of Apple (AAPL) hit a new all-time high on Monday after the tech giant's annual Worldwide Developers Conference kicked off in San Jose, California. This is a great time for investors to dive into some of Apple's current fundamentals to see if its stock might be worth buying as the weeklong extravaganza begins.

              David Borun headshot

              Apple Closes in on $1 Trillion, Should You Care?

              by David Borun

              As Apple approaches the elusive $1T market cap, is it just as attractive as ever?

                Zacks Equity Research

                Will WWDC Enhance Apple's (AAPL) Growth Prospects in 2018?

                by Zacks Equity Research

                Apple (AAPL) is set to kick off annual Worldwide Developers Conference (WWDC) today.

                  Zacks Equity Research

                  Synopsys to Enhance Shareholder Return With New ASR Pact

                  by Zacks Equity Research

                  Synopsys (SNPS) to enhance shareholders' wealth through a new $165-million ASR agreement with Wells Fargo Bank NA.

                    Zacks Equity Research

                    Apple's Self-Reliance Strategy Hurts Chip Suppliers Most

                    by Zacks Equity Research

                    Apple's (AAPL) focus on building a closed ecosystem of semiconductor solutions is likely to affect suppliers like Dialog, Cirrus Logic (CRUS) and Qorvo (QRVO).

                      Zacks Equity Research

                      Zacks Investment Ideas feature highlights: Berkshire Hathaway, Apple, Amazon, Alibaba and Ebay

                      by Zacks Equity Research

                      Zacks Investment Ideas feature highlights: Berkshire Hathaway, Apple, Amazon, Alibaba and Ebay

                        Sejuti Banerjea headshot

                        Microsoft in May: Acquisition, Build Conference, Analyst Views & More

                        by Sejuti Banerjea

                        The hottest Microsoft (MSFT) news in May was its Build conference for developers, but there were also rumors about a new cheaper Surface, as well as analysts weighing in on Microsoft.

                          Zacks Equity Research

                          Apple (AAPL) Up 11.1% Since Earnings Report: Can It Continue?

                          by Zacks Equity Research

                          Apple (AAPL) reported earnings 30 days ago. What's next for the stock? We take a look at earnings estimates for some clues.

                            Zacks Equity Research

                            Yandex's New Smart Speaker Strengthens Alice's Capabilities

                            by Zacks Equity Research

                            Yandex (YNDX) launches a smart speaker, equipped with intelligent assistant, Alice, for the Russian-speaking market.

                              Zacks Equity Research

                              Zynga Acquires Merge Dragons! Developer, Updates Q2 Outlook

                              by Zacks Equity Research

                              Zynga (ZNGA) expands its gaming portfolio through the acquisition of privately-held mobile game developer Gram Games for $250 million in cash.

                                Zacks Equity Research

                                Box (BOX) Q1 Loss Narrower Than Expected, Revenues Beat

                                by Zacks Equity Research

                                Box's (BOX) first-quarter fiscal 2019 top-line growth is driven by growing add-on products and an increasing customer base.

                                  Madhura Bhattacharyya headshot

                                  Pandora's Family Plan to Hit Spotify, Apple Music Dominance

                                  by Madhura Bhattacharyya

                                  Pandora (P) launched Family Plan for Pandora Premium to withstand growing competition from players like Apple Music, Spotify, Google and Amazon.

                                    Sreeparna Ray headshot

                                    Is Intel Zooming Ahead of NVDA, TSLA in Self-Driving Space?

                                    by Sreeparna Ray

                                    Intel (INTC) is spearheading the autonomous driving market at the moment by testing vehicles in Jerusalem.

                                      Madeleine Johnson headshot

                                      Bull of the Day: Immersion Corp. (IMMR)

                                      by Madeleine Johnson

                                      This computer technology stock had a strong first quarter, raising fiscal 2018 guidance as a result.

                                        Ryan McQueeney headshot

                                        Microsoft Surpasses Alphabet's Market Cap for the First Time in 3 Years

                                        by Ryan McQueeney

                                        Microsoft (MSFT) ended Tuesday trading with a market capitalization of $753 billion, passing Google parent Alphabet (GOOGL) in valuation for the first time in about three years.

                                          Zacks Equity Research

                                          HP (HPQ) Reports Stellar Earnings in Q2, Raises FY18 View

                                          by Zacks Equity Research

                                          HP's (HPQ) restructuring initiatives, such as product innovations, pricing, marketing and sales activities, are apparently paying off as indicated by the splendid second-quarter fiscal 2018 results.

                                            Madhura Bhattacharyya headshot

                                            Is Snap's Snapkit Developer Platform a Threat to Facebook?

                                            by Madhura Bhattacharyya

                                            Snap (SNAP) in a bid to expand its user base and gain an edge over Facebook is reportedly launching Snapkit platform for third-party app developers.

                                              Aniruddha Ganguly headshot

                                              Smartphone Sales: Xiaomi Gains Most, Apple's Share Up In Q1

                                              by Aniruddha Ganguly

                                              Apple's (AAPL) smartphone market share improved in first-quarter 2018, while Samsung's (SSNLF) slowed, per a recent report from research firm Gartner

                                                David Borun headshot

                                                Does Amazon's Triple Digit Stock Price Make It Truly Expensive?

                                                by David Borun

                                                The current trend toward not splitting shares has many companies trading at high prices, but how does Amazon compare on valuation?

                                                  Tracey Ryniec headshot

                                                  Chasing Yield: Where to Find the Top Dividend Stocks

                                                  by Tracey Ryniec

                                                  Looking for income? Companies have been raising dividends and buying back shares thanks to the tax cuts and roaring global economy.