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Apple (AAPL)

(Delayed Data from NSDQ)

$254.43 USD

254.43
60,241,460

-1.65 (-0.64%)

Updated Sep 23, 2025 04:00 PM ET

After-Market: $254.04 -0.39 (-0.15%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 20% (50 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

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Bank Stocks: Cheap or Value Traps?

My goal will be to address the reasons for these stocks??? recent under-performance and whether these stocks are still worth considering.

    Zacks Equity Research

    Netflix Reportedly Tests Ultra Premium Pricing Plan in Europe

    Netflix's (NFLX) test run reflects the company's growing confidence in the stickiness of its streaming service.

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      Stock Market News For Jul 5, 2018

      Markets closed lower on Tuesday as a selloff in tech stocks pared earlier gains made by energy stocks.

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        IoT Set to Rally: 5 Stocks Leading From the Front

        All major technology companies are eyeing a share of this rapidly evolving industry.

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          Should You Buy Roku (ROKU) Stock On Streaming Advertising Push?

          Shares of Roku (ROKU) soared over 7% on Tuesday one day after Oppenheimer analysts upgraded the streaming TV firm. So now let's take a look to see if Roku stock might be worth buying with the streaming content revolution set to continue.

            Zacks Equity Research

            Apple's Upgraded Maps App to Be Added in Next iOS 12 Beta

            Apple (AAPL) is modifying its Maps application to compete better with Google Maps.

              Zacks Equity Research

              Finisar to Unveil New Facility for Higher VCSEL Production

              Finisar (FNSR) plans to increase its VCSEL production capacity significantly in the new facility. Its production is expected to commence by the end of this year with 200 employees already on board.

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                The Zacks Analyst Blog Highlights: Dell, VMWare and Apple

                The Zacks Analyst Blog Highlights: Dell, VMWare and Apple

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                  Facebook Names Companies with Extended Access to User Data

                  Facebook (FB) responds to queries from U.S. lawmakers with facts and figures. Let's take a look.

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                    Dell Eyes Triumphant Return to Public Market

                    Dell announced on Monday that it would offer a new class of publicly listed common stock following the completion of a proposed exchange of Dell Technologies Class V tracking stock (DVMT) for a new Class C stock.

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                      Can Cirrus Logic Turn Around on Apple AirPod Contract Win?

                      Cirrus Logic's (CRUS) rumored deal for Apple's next generation AirPods opens new avenues for the company.

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                        Qualcomm Unit Introduces QCC3026 SoC for Wireless Earbuds

                        Qualcomm's (QCOM) improved and upgraded technologies are likely to enable various firms to build new and updated products and services across the wireless ecosystem to better serve customers.

                          Zacks Equity Research

                          Qorvo (QRVO) Releases Early Results of Its Tender Offer

                          Qorvo (QRVO) has declared the early results of its previously announced offer to purchase for cash Tender Offer.

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                            Apple vs. Microsoft: Evaluating the Two Giants' Growth Since the 1980s

                            Tech companies have long been some of the most popular on Wall Street, and many firms have changed the way millions of people live. Yet, even with the rise of Amazon (AMZN), Facebook (FB), and younger tech startups, Apple (AAPL) and Microsoft (MSFT) still have an outsized influence on consumers and the stock market. So let's compare the two historic tech companies in terms of both revenue growth and stock price movement.

                              Zacks Equity Research

                              Shaw Communications (SJR) Beats on Q3 Earnings & Revenues

                              Shaw Communications' (SJR) earnings and revenues increase year over year, driven by solid growth in Wireless revenues.

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                                Amazon (AMZN) Focuses on Kids, Launches Fire HD 10 Kids

                                Amazon (AMZN) unveils Fire HD 10 Kids Edition with expanded storage capacity. This is likely to bolster presence in tablet market.

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                                  Can the Tech Momentum Continue in the Second Half?

                                  The question is whether the group???s momentum will continue in the second half of the year and beyond.

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                                    Dopamine and the Weather, Part 1

                                    How technology changes human behavior and social rules, but not human nature and genetics---yet.

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                                      Why Investors Should Love Apple's (AAPL) TV Entertainment Push

                                      For years, investors and Apple (AAPL) have been beholden to the iPhone, which is hardly a negative since its flagship product is largely responsible for turning Apple into one of the world's biggest companies. But Apple has slowly pushed into new growth areas, with streaming television its newest frontier.

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                                        3 Tech ETFs Upgraded to Top Rank Amid Trade Fears

                                        Investors could tap the current dip in tech stocks via ETFs whose rank have moved up to top hierarchy by two notches.

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                                          Is Facebook (FB) Better Off Without Mark Zuckerberg?

                                          Considering the troubles that have recently plagued Facebook, would it be a good idea for Zuckerberg to step down? Let's take a walk down memory lane before we consider the question.

                                            Zacks Equity Research

                                            Apple Expands OLED Supplier Base, Lowers Samsung Dependence

                                            Apple's (AAPL) OLED component supply woes are expected to reduce as LG becomes its supplier.

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                                              Should You Buy Spotify (SPOT) Stock Based On Its Broader Media Ambitions?

                                              Shares of Spotify (SPOT) have climbed roughly 16% since the streaming music powerhouse went public in early April. But the industry Spotify helped popularize is more crowded these days. So let's evaluate Spotify as it tries to push further into video after it announced a splashy new hire on Tuesday.

                                                Zacks Equity Research

                                                Google Set to Launch Filestore, Enhances Service Offerings

                                                Alphabet's (GOOGL) Google Cloud plans to unveil the Beta availability of Filestore which is likely to boost clientele.

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                                                  Akamai (AKAM) Updates Guidance, shares Down More Than 2%

                                                  Akamai Technologies (AKAM) updated guidance for the second quarter and fiscal year 2018.