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Apple (AAPL)

(Delayed Data from NSDQ)

$254.43 USD

254.43
60,241,460

-1.65 (-0.64%)

Updated Sep 23, 2025 04:00 PM ET

Pre-Market: $255.08 +0.65 (0.26%) 8:52 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 9% (23 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

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Amazon Set to Beat Q2 Earnings: Buy These ETFs

Amazon is poised to beat the Zacks Consensus Estimate for earnings and has attractive fundamentals. These ETFs are potential movers if Amazon surprises the market with an earnings beat.

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    Intel (INTC) to Enhance 5G Modems Via SiTime's MEMS Circuits

    Intel (INTC) unites with MEMS timing solutions provider, SiTime, to deliver its clientele with enhanced 5G modem platforms as early as 2019.

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      4 Top Tech Stocks to Buy With the Best CEOs in Town

      Here's a list of four of the best CEOs in the tech space, as determined by the humongous rally in their company's stock price.

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        Should You Buy Amazon (AMZN) Stock Ahead of Q2 Earnings?

        Shares of Amazon (AMZN) surged 1.5% during regular trading hours Tuesday just two days before the e-commerce firm is set to report its second-quarter financial results. The question is should investors buy AMZN stock ahead of its Q2 earnings release?

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          What's the Appropriate Valuation for Amazon?

          The 21-year old company with a sky-high P/E continues to defy doubters with impressive growth.

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            Should You Buy PayPal (PYPL) Stock Ahead of Q2 Earnings?

            Shares of PayPal (PYPL) surged to a new all-time high Tuesday just one day before the company is set to report its Q2 financial results, which means investors might be expecting big things from the digital payment firm. So let's look at what they should really expect in order to see if PayPal stock might be worth buying ahead of its quarterly earnings release.

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              Alphabet Touches New Highs on Blockbuster Q2: ETFs to Tap

              Shares of GOOGL jumped nearly 5% in early trading to a new high and added about $50 billion in its market cap. Bet on this strength with these ETFs.

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                Will FAANG Stocks Continue to Shine Post Q2 Earnings?

                Given their earnings history, FAANG stocks are likely to outperform the market for the rest of 2018.

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                  Alphabet Roundup: Healthcare, Shopify, Payments, Regulatory

                  Alphabet joined ResMed to form a startup focused on sleep apnea, partnered with Shopify to deliver better ad tools, merged Google Pay Send into Google Pay even as it was fined $5 billion by the EU.

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                    Can Walmart Take on Amazon's Prime With Repositioned Vudu?

                    Walmart's video streaming plans are not only aimed at capturing the online streaming market but also diversifying business and staying abreast to take on its biggest rival Amazon.

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                      Better Buy: Amazon (AMZN) vs. Facebook (FB) Stock

                      Both Facebook (FB) and Amazon (AMZN) report their quarterly financial results during the week of July 23. The question is should investors consider buying shares of either Facebook or Amazon. And is either tech giant a clear winner at the moment?

                        Zacks Equity Research

                        PayPal (PYPL) to Post Q2 Earnings: What's in the Offing?

                        PayPal (PYPL) is scheduled to report second-quarter result which is likely to be driven by strategic partnerships and acquisitions.

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                          The Zacks Analyst Blog Highlights: Disney, Comcast, 21st Century Fox, Amazon and Apple

                          The Zacks Analyst Blog Highlights: Disney, Comcast, 21st Century Fox, Amazon and Apple

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                            Google to Take EU Ruling in Stride

                            Here's why investors shrugged off the $5 billion fine the EU slapped on Google.

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                              Buffett's Berkshire Buyback Plans Boost These ETFs

                              Berkshire Hathaway Berkshire raises repurchase threshold to 1.2 times book value from 1.1 times; sees the best trading day in seven years boosting these ETFs.

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                                Comcast Is Out on Fox: Time to Buy Disney (DIS) Stock Now?

                                Shares of Disney (DIS) surged over 3% in morning trading Thursday after Comcast (CMCSA) announced that it will no longer pursue key 21st Century Fox (FOXA) entertainment assets. Disney now looks poised to secure Fox's film and TV studio, as well as other properties, in a move that could propel the conglomerate in the age of Netflix (NFLX).

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                                  Amazon Tops $900B on Record Prime Day Sales: ETFs to Tap

                                  Amazon hit new records in its 21-year of public listing as its market capitalization topped $900 billion on the back of blockbuster fourth annual Prime Day 2018.

                                    Zacks Equity Research

                                    Netflix Forays Into Audio Streaming With SiriusXM Partnership

                                    Netflix (NFLX) announces partnership with SiriusXM to launch its comedy focused channel.

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                                      Will EU's Crackdown on Google Help Rivals?

                                      The European Union regulators slap Alphabet, Inc.'s (GOOGL) Google with an antitrust fine of 4.34 billion euro ($5 billion) for illegally using its android software to suppress competition.

                                        Zacks Equity Research

                                        Zacks Investment Ideas feature highlights: Apple, Microsoft, Alphabet, Amazon and Facebook

                                        Zacks Investment Ideas feature highlights: Apple, Microsoft, Alphabet, Amazon and Facebook

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                                          Dow Posts Longest Winning Run in Two Months: 4 Top Picks

                                          A strong bunch of 15 stocks out of the portfolio of 30 in the Dow has provided positive returns year to date.

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                                            Stock-Picking is a Cult

                                            A plea to Millennials to learn the greatest, most fascinating game on the planet.

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                                              Why You Should Buy Apple (AAPL) Stock Right Now

                                              Shares of Apple (AAPL) are up roughly 10% over the last three months as investors show their confidence in the world's most valuable company. Now let's check out why the iPhone giant looks like a strong buy stock at the moment.

                                                Zacks Equity Research

                                                Facebook Hits 52-Week High on Mobile Ads & Instagram Growth

                                                Facebook (FB) benefits from growing mobile advertisement revenue, Instagram adoption and huge user base across all its platforms.

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                                                  Apple (AAPL) App Store Revenues Surpass Google Play Again

                                                  Per a recent report by Sensor Tower, Apple's (AAPL) App Store earns nearly double that of Google Play in spite of its app downloads being half.