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Apple (AAPL)

(Real Time Quote from BATS)

$252.09 USD

252.09
9,953,273

-2.34 (-0.92%)

Updated Sep 24, 2025 10:54 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 9% (23 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Mark Vickery headshot

Caterpillar (CAT) Reports 14th Straight Earnings Beat

Zacks Rank #2 (Buy)-rated Caterpillar (CAT) posted record-high Q2 revenues on its way to its 14th straight earnings beat.

    Zacks Equity Research

    Stock Market News For Jul 30, 2018

    Markets closed in the red on Friday, as poor earnings from tech giants led to huge selloffs.

      Zacks Equity Research

      Cirrus Logic (CRUS) Q1 Earnings: Is a Beat in the Offing?

      Cirrus Logic's (CRUS) fiscal Q1 results are likely to benefit from its expanding product portfolio. However, weakness in smartphone demand remains a concern.

        Zacks Equity Research

        Is a Beat in Store for Qorvo (QRVO) This Earnings Season?

        Qorvo (QRVO) to benefit from increased demand in the performance-tier for RF Flex and RF Fusion based solutions as well as antenna tuning, discrete components and BAW-based multiplexers.

          Zacks Equity Research

          Facebook, Netflix and Apple are part of Zacks Earnings Preview

          Facebook, Netflix and Apple are part of Zacks Earnings Preview

            Zacks Equity Research

            The Zacks Analyst Blog Highlights: Apple, Alphabet, Vishay and Upland Software

            The Zacks Analyst Blog Highlights: Apple, Alphabet, Vishay and Upland Software

              Benjamin Rains headshot

              Should You Buy Apple (AAPL) Stock Ahead of Earnings?

              Shares of Apple (AAPL) dipped 1.7% during regular trading hours Friday in a sign that investors might be nervous about the iPhone giant ahead of its quarterly earnings release Tuesday. So let's see what they should really expect from Apple's fiscal Q3 financial results and assess if AAPL stock might be worth buying.

                Radek Gralak headshot

                3 Under-the-Radar Stocks for Betting on the Virtual Reality Industry

                No investor will want to be the one saying they missed out on the VR market surge when we are all walking around within artificial environments. These stocks might not be all over the news every single day, but if you want to bet on the industry, it's vital to keep these on your radar.

                  Neena Mishra headshot

                  2 Interesting New ETFs

                  We have highlighted two new interesting ETFs that hold a lot of potential.

                    Ryan McQueeney headshot

                    Upcoming Tech Stocks Earnings to Watch: AAPL, SHOP, ATVI

                    It was another busy week for Q2 earnings, with a mixed bag of results coming from key sectors like energy, technology, and utilities. More big tech companies will be reporting next week, so be sure to keep an eye on these stocks as they prepare to report during the week of July 30!

                      Zacks Equity Research

                      What to Expect From Glu Mobile (GLUU) This Earnings Season?

                      Glu Mobile (GLUU) second-quarter 2018 results are expected to gain from a diverse gaming portfolio. However, fierce competition remains a concern.

                        Zacks Equity Research

                        What's in the Cards for Pandora (P) This Earnings Season?

                        Pandora's (P) second-quarter 2018 results are expected to gain from increasing subscription revenues. However, competition remains a concern.

                          Zacks Equity Research

                          Apple (AAPL) to Report Q3 Earnings: What's in the Cards?

                          Apple's (AAPL) third-quarter fiscal 2018 results are expected to reflect unfavorable impact of weak demand for premium and high-end smartphones, and stiff competition.

                            Sheraz Mian headshot

                            Earnings Season Shows Strong Revenue Momentum

                            The Q2 earnings season has sustained the positive momentum in place over the last few quarters.

                              Benjamin Rains headshot

                              Spotify: It's Premium User Growth & Nothing Else, For Now

                              Shares of Spotify (SPOT) surged to a new all-time high Thursday after the company reported its Q2 financial results. The streaming music service topped some of its own user growth projections, but Spotify faces more competition than ever, which includes tech powers Apple (APPL) and Amazon (AMZN).

                                Ryan McQueeney headshot

                                3 Blue Chip Tech Stocks to Buy Now

                                The sudden return of volatility to global stock markets has created buying opportunities in large-cap tech stocks as the sector's investors look to rebound from recent selloffs. Check out these three blue chip tech stocks to buy now!

                                  Neena Mishra headshot

                                  How GICS Changes Will Impact Hottest Stocks and ETFs

                                  Many high-flying stocks and ETFs will be impacted by the coming sector changes. Find out what it means for your portfolio.

                                    Zacks Equity Research

                                    The Zacks Analyst Blog Highlights: Facebook, Microsoft, Amazon and Apple

                                    The Zacks Analyst Blog Highlights: Facebook, Microsoft, Amazon and Apple

                                      Zacks Equity Research

                                      Qualcomm (QCOM) Q3 Earnings, Revenues Beat, NXP Deal Aborted

                                      Driven by top-line growth, Qualcomm (QCOM) trumped on third-quarter fiscal 2018 earnings estimate.

                                        Ritujay Ghosh headshot

                                        Facebook Earnings Disappoint: Tipping Point for Social Media?

                                        Despite making huge gains this year, Facebook, Inc. (FB) has been suffering social and political backlash. Understandably, the data misuse scandal has been taking a toll on Facebook.

                                          Sweta Killa headshot

                                          Facebook's Dismal Q2 Hits Tech Rally: 5 Big, Top-Ranked Picks

                                          Here are our five picks that are much better than Facebook with superior methodologies.

                                            Sheraz Mian headshot

                                            What's Going on with Tech Earnings?

                                            The Facebook (FB) disappointment notwithstanding, overall Tech sector results are very strong.

                                              Benjamin Rains headshot

                                              Amazon (AMZN) Stock Climbs 1.88% Ahead of Earnings: What To Watch

                                              Shares of Amazon (AMZN) surged nearly 2% during regular trading hours Wednesday one day ahead of the release of its second-quarter financial report. So let's see what investors should expect from the e-commerce firm's Q2 earnings results after the closing bell Thursday.

                                                Ryan McQueeney headshot

                                                Will Spotify Stock Move Higher After Its Second-Ever Earnings Report?

                                                After suffering sharp losses in early morning trading, Spotify (SPOT) shares fought to finish just above their previous close on Wednesday, the last day before the music streaming giant is scheduled to release its second-ever earnings report as a publicly-traded company. Here's what to expect on Thursday morning.

                                                  Afrasiab Mian headshot

                                                  Have All Nvidia (NVDA) Rumors Already Been Priced In?

                                                  The latest developments in the Nvidia (NVDA) rumor mill arrived Monday after YouTube hardware commentator "Gamer Meld" posted a video showing what he claims is an email from one of Nvidia's "major board partners." It contains details about the firm's upcoming "Turing" GeForce GTX Series 11 GPU.