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Apple (AAPL)

(Real Time Quote from BATS)

$252.09 USD

252.09
9,953,273

-2.34 (-0.92%)

Updated Sep 24, 2025 10:54 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 9% (23 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Ryan McQueeney headshot

Strong Earnings from Small Caps, & Top Market Stories: AAPL, GOOGL, FB | Free Lunch

Ryan McQueeney recaps Apple's earnings report, highlights Google's plan to reenter China, and discusses Facebook's new user experience changes. Later, the host puts the spotlight on three small cap stocks making noise after their earnings reports.

    Zacks Equity Research

    Shopify (SHOP) Q2 Earnings & Revenues Top, Raises '18 View

    Shopify (SHOP) delivered impressive Q2 earnings on increasing traction witnessed by Shopify Shipping and Shopify Capital solutions. Further, focus on local languages bolsters international presence.

      Tirthankar Chakraborty headshot

      5 Top Dividend Stocks to Buy for a Doubtful August

      August has been one of the worst months of the year for Wall Street, with steeper losses especially in midterm years.

        Sweta Killa headshot

        Apple ETFs Set to Surge Post Strong Q3 Results

        Investors seeking to tap the bullishness in the tech titan could consider the following ETFs. These funds have Apple as their top firm with a double-digit allocation.

          Zacks Equity Research

          Apple (AAPL) Crushes Q3 Earnings Estimates, Sales Jump Y/Y

          Apple's (AAPL) third-quarter fiscal 2018 results benefit from robust iPhone and Services segment revenue growth.

            Zacks Equity Research

            Is iShares MSCI ACWI Low Carbon Target ETF (CRBN) a Hot ETF Right Now?

            Smart Beta ETF report for CRBN

              Zacks Equity Research

              Helix Energy, MarineMax and Apple highlighted as Zacks Bull and Bear of the Day

              Helix Energy, MarineMax and Apple highlighted as Zacks Bull and Bear of the Day.

                Sheraz Mian headshot

                Is the Earnings Picture Starting to Weaken?

                Estimates for 2018 Q3 have started to come down.

                  Sheraz Mian headshot

                  Is the Earnings Picture Starting to Weaken?

                  Estimates for 2018 Q3 have started to come down.

                    Sheraz Mian headshot

                    Earnings & the Fed

                    The challenge for the Fed is to 'normalize' rates without pushing the economy into a recession.

                      Chloe Shin headshot

                      3 Key Factors for Sonos Ahead of the Speaker Giant's IPO

                      Famous for its sound systems with high-end audio quality, home speaker company Sonos has announced it is going public. Sonos, founded in 2002, is a pioneer in the speaker industry thanks to its wireless audio systems.

                        Zacks Equity Research

                        Apple (AAPL) Tops Q3 Earnings & Revenue Estimates, Services Up 31%

                        Apple (AAPL) delivered earnings and revenue surprises of 7.83% and 1.71%, respectively, for the quarter ended June 2018. Do the numbers hold clues to what lies ahead for the stock?

                          Ryan McQueeney headshot

                          Apple Earnings Preview, Chipotle Woes, News from NAKD, CVS, SHOP | Free Lunch

                          Ryan McQueeney discusses Chipotle's latest foodborne illness trouble, the new partnership between Naked Brands and CVS, and Shopify's earnings report. Later, he is joined by Zacks Strategist Brian Bolan to preview the upcoming earnings announcement of tech behemoth Apple.

                            Ryan McQueeney headshot

                            3 Tech Earnings Reports We're Watching: AAPL, SQ, ATVI

                            On today's episode of the Tech Talk Tuesday podcast, Ryan McQueeney recaps the tech sector's performance in Q2 earnings season thus far and highlights the upcoming reports of Apple (AAPL), Square (SQ), and Activision Blizzard (ATVI).

                              Zacks Equity Research

                              Economic Data Deluge

                              Economic Data Deluge

                                Mark Vickery headshot

                                Costs, Spending Data Join New Q2 Earnings for PFE, PG, RL

                                Employee Cost Index, PCE and Consumer Spending all hit the tape this morning, along with another helping of Q2 earnings reports.

                                  Zacks Equity Research

                                  The Zacks Analyst Blog Highlights: Apple, Microsoft, Intuitive Surgical and AT&T

                                  The Zacks Analyst Blog Highlights: Apple, Microsoft, Intuitive Surgical and AT&T

                                    Zacks Equity Research

                                    The Zacks Analyst Blog Highlights: Apple, Facebook, Twitter, Spotify and Netflix

                                    The Zacks Analyst Blog Highlights: Apple, Facebook, Twitter, Spotify and Netflix

                                      Tracey Ryniec headshot

                                      This Week's Top 5 Earnings Charts

                                      Everyone on the Street will be watching the earnings reports of these five companies.

                                        Benjamin Rains headshot

                                        iPhone Sales, Services Revenue, & Other Key Estimates For Apple's Q3

                                        Shares of Apple (AAPL) slipped Monday after dipping late last week as investors assess what to make of AAPL stock and its upcoming financial results after Facebook (FB) and Twitter's (TWTR) massive selloffs. So let's take a look at what investors should expect from some of Apple's biggest business units, including iPhone and Services, to see if there is real cause for concern.

                                          Sweta Killa headshot

                                          Should You Buy Apple ETFs This Earnings Season?

                                          ETFs having the highest allocation to the tech titan will be in focus going into its earnings announcement.

                                            John Blank headshot

                                            Apple Reports: Global Week Ahead

                                            The FAANG stock Apple (AAPL) is the biggest earnings report I see looming this week.

                                              Zacks Equity Research

                                              Splendid Earnings All Around

                                              Splendid Earnings All Around

                                                Zacks Equity Research

                                                Can Apple's (AAPL) Q3 Earnings Cash in on Services Momentum?

                                                Apple's (AAPL) third-quarter fiscal 2018 results are expected to benefit from strong momentum in the Services business driven by solid growth in App Store and Apple Music.

                                                  Zacks Equity Research

                                                  Will CBS Q2 Earnings Benefit From Higher Transmission Rates?

                                                  CBS is expected to gain from rise in retransmission rates and expansion of direct-to-consumer business. However, intense competition remains a concern.