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Apple (AAPL)

(Real Time Quote from BATS)

$252.09 USD

252.09
9,953,273

-2.34 (-0.92%)

Updated Sep 24, 2025 10:54 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

Zacks Rank Home - Zacks Rank resources in one place

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 9% (23 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

CBS Q2 Earnings and Revenues Beat Estimates, Increase Y/Y

CBS posts better-than-expected top and bottom-line figures in second-quarter 2018 on the back of growth of all revenue types.

    Zacks Equity Research

    Teradata (TDC) Surpasses Earnings & Revenue Estimates in Q2

    Teradata (TDC) posts better-than-expected results in second-quarter 2018 on the back of impressive performance of Teradata Everywhere.

      Sweta Killa headshot

      Spread of ETFs to Taste Apple's Trillion Dollar Market Cap

      Apple has finally become the first U.S. trillion-dollar company, hitting the market cap to that level.

        Zacks Equity Research

        Stock Market News For Aug 3, 2018

        Tech stocks helped the S&P 500 and Nasdaq close higher on Thursday, led by a rally in shares of Apple.

          Swarup Gupta headshot

          Dow 30 Stock Roundup: Apple, DowDuPont, Caterpillar, Pfizer Earnings Impress

          The index endured a difficult week, marked by a decline in tech stocks and trade war fears.

            Ritujay Ghosh headshot

            Will Apple be Able to Hold on to its $1 Trillion Crown?

            It seems Apple is diversifying further to stay ahead in the race. The company is investing in original content and developing its own streaming service.

              Zacks Equity Research

              Zacks Investment Ideas feature highlights: Spotify, Apple, Amazon, Sonos and Google

              Zacks Investment Ideas feature highlights: Spotify, Apple, Amazon, Sonos and Google

                Zacks Equity Research

                The Zacks Analyst Blog Highlights: Apple, Procter & Gamble, Citigroup, Petrobras and Aflac

                The Zacks Analyst Blog Highlights: Apple, Procter & Gamble, Citigroup, Petrobras and Aflac

                  Zacks Equity Research

                  The Zacks Analyst Blog Highlights: Apple, Amazon and Alphabet

                  The Zacks Analyst Blog Highlights: Apple, Amazon and Alphabet

                    Benjamin Rains headshot

                    Why Amazon (AMZN) Stock Is A Strong Buy Right Now

                    Nearly everyone knows that Amazon (AMZN) stock has been one of the hottest on Wall Street for years. Yet some assume now is too late to get in on the fun, which simply isn't true. So let's take a look at why investors should buy Amazon stock right now following yet another quarter of stellar growth.

                      Afrasiab Mian headshot

                      After 42 Years, Apple Reaches the $1 Trillion Market Cap Milestone

                      Investors have pondered for years what the first trillion dollar company in the US would be. On Thursday, the conversation was put to rest as Apple (AAPL) reached the milestone, over 42 years since its storied inception.

                        Zacks Equity Research

                        Cognizant (CTSH) Q2 Earnings Beat Estimates, Revenues Up Y/Y

                        Cognizant (CTSH) reports better-than-expected bottom-line figure in second-quarter 2018. Revenues come within the guided range.

                          Zacks Equity Research

                          Scientific Games (SGMS) Q2 Loss In Line, Revenues Up Y/Y

                          Scientific Games (SGMS) second-quarter 2018 loss narrows year over year. Revenues benefit from Gaming Systems and Table Products.

                            Zacks Equity Research

                            Stock Market News For Aug 2, 2018

                            Markets closed mostly in the red on Wednesday, as the Fed left interest rates unchanged, while trade war fears once again offset strong gains in tech stocks.

                              Zacks Equity Research

                              Apple (AAPL) Catches Eye: Stock Jumps 5.9%

                              Apple (AAPL) was a big mover last session, as the company saw its shares rise almost 6% on the day amid huge volumes.

                                Zacks Equity Research

                                Zacks Earnings Trends Highlights: Facebook, Apple and Alphabet

                                Zacks Earnings Trends Highlights: Facebook, Apple and Alphabet

                                  Zacks Equity Research

                                  The Zacks Analyst Blog Highlights: Apple, Spotify, Netflix, Amazon and Disney

                                  The Zacks Analyst Blog Highlights: Apple, Spotify, Netflix, Amazon and Disney

                                    Zacks Equity Research

                                    Should WisdomTree U.S. Earnings 500 Fund (EPS) Be on Your Investing Radar?

                                    Style Box ETF report for EPS

                                      Mark Vickery headshot

                                      Top Research Reports for Apple, Procter & Gamble & Citigroup

                                      Today's Research Daily features new research reports on 16 major stocks, including Apple (AAPL), Procter & Gamble (PG) and Citigroup (C).

                                        David Borun headshot

                                        Sonos IPO Gets Priced Lower Than Expected, Does that Make it a Buy?

                                        The maker of advanced music speakers gets priced under expectations, and rallies on its first day.

                                          David Borun headshot

                                          Tech Roars Back in a Huge Day for Tesla and Apple

                                          Both tech giants surprise the markets with earning, guidance and other key metrics

                                            Kevin Cook headshot

                                            Correction Time? Listen to This Grizzly to Decide

                                            Lower highs and overly-bullish sentiment, in a mid-terms summer, is not a recipe for new highs.

                                              Sejuti Banerjea headshot

                                              Tech Earnings Roundup: AAPL, AMZN, GOOGL, MSFT, FB

                                              Here are the earnings in a nutshell.

                                                Benjamin Rains headshot

                                                Why Apple Pay, AirPods, & Services Are More Vital Than Ever

                                                Apple (AAPL) saw its stock price climb Wednesday as it inches ever closer to that elusive $1 trillion market cap. The firm's iPhone revenues surged once again during its fiscal Q3, but investors seem much more excited about Apple's growing Services unit, which features Apple Music, Apple Pay, along with other newer businesses.

                                                  Benjamin Rains headshot

                                                  Apple Posts Strong Quarter, But Is It Still Too Dependent on the iPhone?

                                                  Shares of Apple (AAPL) surged to a new all-time high Wednesday after the company reported quarterly financial results that impressed many investors Tuesday. Yet as Apple nears its historic $1 trillion market cap, it is worth examining how reliant Apple still is on the iPhone even as it expands its offerings with Services and other new growth units.