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Apple (AAPL)

(Delayed Data from NSDQ)

$254.43 USD

254.43
60,241,460

-1.65 (-0.64%)

Updated Sep 23, 2025 04:00 PM ET

Pre-Market: $255.08 +0.65 (0.26%) 8:52 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

Zacks Rank Education - Learn about the Zacks Rank

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 9% (23 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Zacks Equity Research

Has Apple (AAPL) Outpaced Other Computer and Technology Stocks This Year?

Is (AAPL) Outperforming Other Computer and Technology Stocks This Year?

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    Is Apple About to Break Out Again?

    After a mostly flat quarter, Q3 earnings could spark another strong rally

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      Microsoft Roundup: Teams, Surface, Azure, Notepad, Face ID

      Microsoft (MSFT) announced new products and enhancements last week, asked the government to regulate usage of facial recognition software and signed a deal with cloud-focused data warehouse Snowflake.

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        Should Investors Be Scared About Netflix's Huge Subscriber Miss?

        Shares of Netflix (NFLX) plummeted after-hours Monday and sunk again Tuesday morning following the streaming giant's massive second-quarter subscriber miss. But is there truly cause for concern?

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          Netflix Sinks on Weak Q2 Subscriber: ETFs to Watch

          Netflix disappointed investors with weaker-than-expected subscriber growth in its second-quarter results.

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            Will Netflix's Subscriber Addition Dip Heat Up Streaming War?

            An increasing number of companies are planning to launch their streaming service and are fast trying to invade Netflix's space.

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              Should John Hancock Multifactor Large Cap ETF (JHML) Be on Your Investing Radar?

              Style Box ETF report for JHML

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                Netflix (NFLX) Q2 Earnings Beat, Subscriber Addition Lags

                Netflix (NFLX) added lower number of subscribers in the second quarter as competition intensifies in the streaming market.

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                  The Short Playbook on TSLA, HLF and QCOR

                  A look at a common theme on three battleground stocks where shorts have been crushed.

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                    Netflix (NFLX) Q2 Subscriber Figures Were Alarmingly Low

                    Netflix (NFLX) saw its stock price climb over 1% during regular trading hours Monday in a sign that investors were expecting strong Q2 results from the streaming TV giant. But shares of NFLX plummeted after Netflix failed to meet its own subscriber growth estimates by a wide margin in an announcement that is truly worrisome.

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                      Should You Buy Amazon (AMZN) Stock On Prime Day?

                      Shares of Amazon (AMZN) opened higher Monday, touching another new all-time high directly before the start of its annual Prime Day. Aside from the hype and gimmicks surrounding its widely popular shopping holiday, Prime Day is important because although AWS has expanded, Jeff Bezos' firm is still a retail business at its core.

                        Zacks Equity Research

                        Netflix Leads Emmy Nominations on Original Content Strength

                        Netflix (NFLX) is winning the entertainment world with its original content. However, subscriber growth is expected to decline.

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                          Company News For Jul 16, 2018

                          Companies in the news are: JNJ, T, AAPL and CSCO

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                            Facebook (FB) Boosts AI, Hires Google Chip Development Head

                            Facebook (FB) is reportedly hiring Shahriar Rabii, Google's AI head of chip development in its efforts to develop in-house chips.

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                              PC Shipments Witness Solid Growth in Q2 Per Gartner, IDC

                              The PC industry benefited in the second quarter from improving demand from business customers owing to migration to Windows 10.

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                                Skyworks Solutions (SWKS) Q3 Earnings: Is a Beat in Store?

                                Skyworks (SWKS) Q3 results to benefit from growing clout in the connectivity solutions and 5G markets.

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                                  Netflix Misses on Subscriber Growth and Investors Pummel the Shares

                                  Even with sales and earning basically in line with estimates, Netflix disappoints on slower subscriber growth

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                                    Should You Buy Netflix (NFLX) Ahead of Q2 Earnings?

                                    Netflix (NFLX) has seen its stock price soar over the last year on the back of strong subscriber numbers, international expansion, and the overall growth of internet-based TV. The question is should you buy Netflix stock before it reports its Q2 financial results after the closing bell on Monday?

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                                      Is Papa John's (PZZA) a Better Investment Without the Papa Himself?

                                      Shares of Papa John's (PZZA) surged as high as 14% Thursday after founder and face of the company "Papa" John Schnatter resigned as chairman of the board. Could this be a sign that the company is headed for greener pastures?

                                        Zacks Equity Research

                                        Stock Market News For Jul 13, 2018

                                        U.S. stock markets rebounded on Thursday buoyed by strong performance of technology sector with several tech behemoths closing at record levels

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                                          Apple (AAPL) Seeks to Boost Sales With Upgraded MacBook Pro

                                          Apple (AAPL) is looking to gain better market share with the incorporation of superior features into the MacBook Pro devices.

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                                            4 Warren Buffett Stocks to Buy in Q2 Earnings

                                            We highlight four of the Oracle of Omaha's sought-after companies that are likely to report upbeat second-quarter earnings.

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                                              Dow 30 Stock Roundup: Boeing Q2 Commercial Deliveries Up Y/Y, Pfizer to Reorganize

                                              The index enjoyed a strong week of gains, boosted by expectations of a strong second quarter earnings season.

                                                Zacks Equity Research

                                                Netflix (NFLX) Banks on International Growth in Q2 Earnings

                                                Netflix (NFLX) second-quarter results are likely to be driven by growing adoption in the international market.

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                                                  Nasdaq Composite Hits Record-High Level: 5 Top-Ranked Picks

                                                  Market anticipates technology sector to be least affected by the Trump administration's intended second round of tariffs worth $200 billion on Chinese imports.