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Apple (AAPL)

(Delayed Data from NSDQ)

$254.43 USD

254.43
60,241,460

-1.65 (-0.64%)

Updated Sep 23, 2025 04:00 PM ET

Pre-Market: $255.08 +0.65 (0.26%) 8:52 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value B Growth A Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Top 9% (23 out of 246)

Industry: Computer - Micro Computers

Zacks News

Apple’s business primarily runs around its flagship iPhone. However, the Services portfolio that includes revenues from cloud services, App store, Apple Music, AppleCare, Apple Pay, and licensing and other services now became the cash cow. Moreover, non-iPhone devices like Apple Watch and AirPod gained significant traction. In fact, Apple dominates the Wearables and Hearables markets due to the growing adoption of Watch and AirPods. Solid uptake of Apple Watch also helped Apple strengthen its presence in the personal health monitoring space.

Benjamin Rains headshot

Evaluating Spotify (SPOT) Stock At New High

Shares of Spotify (SPOT) surged again on Thursday to hit yet another brand new high. With that said, let's take a look at what has investors so excited and see if the music streaming giant's stock might be worth buying at the moment.

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    Paypal (PYPL) Stock Gains As Uber Partnership Expands to Include Venmo

    Shares of Paypal (PYPL) surged more than 3.3% on Thursday after the company announced an expanded partnership with Uber. Uber riders could already use their Paypal (PYPL) balance to pay for trips, but now that ability will also include Paypal-owned mobile payment app Venmo.

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      Investigating Cisco's (CSCO) Quest to Bring India Online

      Two-thirds of the population in the world's fastest growing economy isn't connected to the internet, and Cisco (CSCO) is changing that. Here's why you should care.

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        Why One Analyst Thinks Amazon (AMZN) Stock Could Reach $2,000

        Shares of Amazon (AMZN) added more than 1% in early morning trading Thursday after analysts from Canaccord Genuity lifted their price target for the popular stock to $2,000 from $1,800.

          Zacks Equity Research

          The Zacks Analyst Blog Highlights: Apple, NVIDIA, Lockheed Martin, Intercontinental Exchange and Johnson Controls

          The Zacks Analyst Blog Highlights: Apple, NVIDIA, Lockheed Martin, Intercontinental Exchange and Johnson Controls

            Zacks Equity Research

            Alphabet (GOOGL) to Form JV With ResMed to Treat Sleep Apnea

            Alphabet's (GOOGL) Verily decides to set up a venture by joining forces with ResMed in order to reach patients with sleep apnea.

              Zacks Equity Research

              Apple Ups Oomph for Original Sci-fi Show See With Jason Momoa

              Apple (AAPL) signs Jason Momoa to play the role of Baba Voss in its upcoming original series See.

                Benjamin Rains headshot

                Should Apple (AAPL) Investors Worry About the Chinese Trade War?

                Shares of Apple (AAPL) sunk 1.3% Wednesday on the back of the continued trade war dispute between the U.S. and China. But just how important is China to the iPhone giant and how worried should investors be about the back and forth between the world's two largest economies?

                  Ryan McQueeney headshot

                  3 Strong Buy Semiconductor Stocks to Consider Now

                  Semiconductor stocks were battered by market volatility earlier this year, but the industry has made a strong recovery, and secular trends like the Internet of Things and artificial intelligence present exciting growth opportunities. Check out these Zacks Rank #1 (Strong Buy) semiconductor stocks right now!

                    Sejuti Banerjea headshot

                    Intel Roundup: Downgraded, CEO Search, Baidu Win, Apple Loss

                    The top stories for Intel (INTC) stock are related to recent analyst downgrades, updates on its CEO search, a strengthening relationship with Baidu (BIDU) and the possibility of an iPhone loss.

                      Benjamin Rains headshot

                      Everything You Need to Know About Netflix (NFLX) Ahead of Q2 Earnings

                      Shares of Netflix (NFLX) have skyrocketed over the last year as investors continue to love the growth prospects of the streaming TV and movie giant. Now the question is what should they expect going forward from Netflix as the internet-connected TV space becomes more crowded.

                        Vrishali Bagree headshot

                        Walmart Plays Another Card: Stays Firm Amid Grocery Retailers

                        Walmart (WMT) is planning to set up a fulfillment center for Jet.com in Bronx. This will help Walmart test same-day deliveries of various products in New York.

                          Mark Vickery headshot

                          Top Stock Reports for Apple, NVIDIA & Lockheed Martin

                          Today's Research Daily features new research reports on 16 major stocks, including Apple (AAPL), NVIDIA (NVDA) and Lockheed Martin (LMT).

                            Sejuti Banerjea headshot

                            Apple Roundup: Samsung Settlement, Maps, Face ID, News, Analyst Opinion

                            Apple's (AAPL) settlement with Samsung, its all-new Maps application, rumors around Face ID for iPad, the new feature targeting 2018 election news and some analyst attention are discussed in this roundup.

                              Zacks Equity Research

                              Microsoft Set to Launch $399 Surface Go, Ups Ante in EdTech

                              Microsoft (MSFT) is coming up with Surface Go tablet series starting at $399, in a bid to gain a competitive edge in the low-priced tablet market.

                                Zacks Equity Research

                                Should WisdomTree U.S. Earnings 500 Fund (EPS) Be on Your Investing Radar?

                                Style Box ETF report for EPS

                                  Afrasiab Mian headshot

                                  Tencent (TCEHY) Stock Closes up 2.3% on Big Music and Gaming News

                                  Chinese tech giant Tencent (TCEHY) made headlines Monday with news that it is preparing a US IPO of its music business, along with reports that it is expanding its international gaming presence through the launch of its own international PC marketplace platform.

                                    Neena Mishra headshot

                                    Here's Why This FAANG Powered ETF Can Keep Outperforming

                                    QQQ is one of the top performing ETFs of the nine-year bull run and we discuss why it could continue its outperformance.

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                                      Beyond China, These Asia ETFs to Feel the Heat of Trade War

                                      Why these country ETFs may suffer due to trade tensions between the United States and China.

                                        Benjamin Rains headshot

                                        Assessing Apple's Streaming Push to Take on Spotify & Netflix

                                        Shares of Apple (AAPL) climbed over 1% through midday trading on Monday as investors continue to seem pleased with the progress the company has made to branch out beyond the iPhone. Now, reports suggest that one of Apple's most successful new ventures, Apple Music, is already close to surpassing Spotify (SPOT) in one key region. So let's quickly break down Apple's streaming music and video future.

                                          Zacks Equity Research

                                          Stock Market News For Jul 9, 2018

                                          Wall Street continues its winning streak for the second straight session with all three major stock indexes closing in positive territory on Friday

                                            Ritujay Ghosh headshot

                                            Xiaomi Flops on Debut: Will Tech Fall Victim to Trade War?

                                            Xiaomi's disappointing debut comes as a time when the U.S.-China trade war has just begun. At the same time, Chinese stocks have been taking a hit with the Shanghai Composite Exchange officially entering bear market in the last week of June.

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                                              Is ISHARS-M L CRBN (CRBN) a Hot ETF Right Now?

                                              Smart Beta ETF report for CRBN

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                                                LeBron James and 2 Other Reasons Investors Should Care About Wish.com

                                                Have you ever heard of Wish.com? If not, you should learn. It could potentially shakeup the e-commerce world in a big way.

                                                  Zacks Equity Research

                                                  Apple (AAPL) Unlikely to Use Intel Chips in 2020 iPhones

                                                  Apple (AAPL) is likely to discontinue using Intel's modems in the near future, with the call off of its 5G modems in 2020 iPhones.