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Alphabet (GOOGL)

(Real Time Quote from BATS)

$195.04 USD

195.04
6,672,935

+0.37 (0.19%)

Updated Aug 6, 2025 11:26 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 37% (154 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

The Zacks Analyst Blog Highlights: Facebook, Amazon, Apple, Microsoft and Alphabet

The Zacks Analyst Blog Highlights: Facebook, Amazon, Apple, Microsoft and Alphabet

    Sejuti Banerjea headshot

    U.S. Ecommerce Strong, but Southeast Asia Stronger

    Ecommerce will likely continue to outpace total retail sales in the foreseeable future.

      Ryan McQueeney headshot

      The "Twitter Election" Changed Politics Forever

      It's been a tough year to be a Twitter (TWTR) investor, but the company recently posted somewhat encouraging third-quarter earnings, and it seems to have benefitted from this year's chaotic presidential campaign that is now being dubbed the "Twitter Election."

        Madeleine Johnson headshot

        These Tech Companies Want to Be Your Election Day Guide

        Many tech companies have rolled out digital tools to help voters from everything from locating their polling place to following the election results when they???ll start coming in later tonight.

          Zacks Equity Research

          Stock Market News for November 04, 2016

          Benchmarks finished in the red on Thursday following continuing uncertainty over the upcoming Presidential election

            Zacks Equity Research

            The Zacks Analyst Blog Highlights: Apple, Intel, Microsoft, Alphabet and IBM

            The Zacks Analyst Blog Highlights: Apple, Intel, Microsoft, Alphabet and IBM

              Tracey Ryniec headshot

              How to Cash in on the Internet of Things

              Homes, cars and cities are becoming "smart" with machines able to talk to one another.

                Zacks Equity Research

                Stock Market News for October 31, 2016

                  Zacks Equity Research

                  Stock Market News for October 27, 2016

                  Benchmarks closed mostly lower on Wednesday amid mixed quarterly results

                    Sheraz Mian headshot

                    New Research Reports for Apple, DuPont, & Comcast

                    Today's Research Daily features new research reports on 16 major stocks, including Apple (AAPL), Comcast (CMCSA), Lockheed Martin (LMT) and DuPont (DD).

                      Zacks Equity Research

                      Play Microsoft's Rally with These 4 Mutual Funds

                      Microsoft made huge inroads into the cloud space, which will help the company's share price gain more ground

                        Sheraz Mian headshot

                        New Research Reports for Alibaba, Halliburton & Time Warner

                        Today's Research Daily features new research reports on 16 major stocks, including Alibaba (BABA), Time Warner TWX) and Halliburton (HAL).

                          Sheraz Mian headshot

                          Top Research Reports for Alphabet, Novo Nordisk & Enterprise Products

                          Today's Research Daily features new research reports on 16 major stocks, including Alphabet (GOOGL), Novo Nordisk (NVO) and Enterprise Products Partners (EPD).

                            Mark Vickery headshot

                            Weekly Jobless Claims: Lowest in 40+ Years

                            This morning???s jobless claims punctured lower than 250K for the first time since the early 1970s ??? 40+ years ago.

                              Zacks Equity Research

                              Stock Market News for September 28, 2016

                              Broad based gains among technology and consumer-discretionary shares helped benchmarks close higher on Tuesday

                                Zacks Equity Research

                                Stock Market News for September 16, 2016

                                An Apple-inspired tech rally, rise in oil prices and reduced expectations of an imminent rate hike lifted the broader markets on Thursday

                                  Zacks Equity Research

                                  Stock Market News for September 09, 2016

                                  Benchmarks ended in the red on Thursday after the European Central Bank (ECB) kept its interest rates unchanged and refrained from announcing any additional stimulus measures

                                    Zacks Equity Research

                                    Strong Growth Potential for U.S. Telecom Industry

                                    This industry has lately emerged as an intensely contested space where success thrives largely on technical superiority, the quality of services and scalability.

                                      Sheraz Mian headshot

                                      Looking Beyond the Q2 Earnings Season

                                      The Q2 earning season has been less negative compared to the last few reporting cycles.

                                        Sheraz Mian headshot

                                        How Will the Earnings Picture Evolve?

                                        Beyond the current period, meaningful growth is expected to resume from Q4.

                                          Sheraz Mian headshot

                                          How Will the Earnings Picture Evolve?

                                          Beyond the current period, meaningful growth is expected to resume from Q4.

                                            Sheraz Mian headshot

                                            Q2 Earnings Season Winding Down

                                            Retail growth is about in-line with historical periods, but it is weaker than what was expected.

                                              Sheraz Mian headshot

                                              Q2 Earnings Season Winding Down

                                              Retail growth is about in-line with historical periods, but it is weaker than what was expected.

                                                Sheraz Mian headshot

                                                Looking Beyond the Q2 Earnings Season

                                                The Q2 earning season has been less negative compared to the last few reporting cycles.

                                                  Sheraz Mian headshot

                                                  Retail Improves, But Issues Still Remain

                                                  These positive retail reports notwithstanding, the sector's overall earnings performance is still on the weak side.