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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$194.67 USD

194.67
30,885,318

-0.37 (-0.19%)

Updated Aug 5, 2025 04:00 PM ET

After-Market: $194.06 -0.61 (-0.31%) 5:14 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value C Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 34% (163 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Sheraz Mian headshot

Is the Tech Sector's Earnings Momentum for Real?

the Tech sector in the Russell 2000 index is notably weaker than what we are seeing from the large-cap Tech players in the S&P 500.

    Kevin Cook headshot

    Does the Monster Nasdaq Surge Make You Bullish or Bearish?

    What looked like a mere flight-to-safety in large cap tech shares may now become the Q4 ¿rally monster¿.

      Sejuti Banerjea headshot

      Ecommerce Outlook, part 2: Online Payments Poised for Take-Off

      Non-cash payments volumes are still concentrated mostly in the U.S., followed by Europe, but China is growing the fastest.

        Sejuti Banerjea headshot

        Ecommerce Outlook, Part 1: Retailers Gear Up for the Holidays

        Difficult comps notwithstanding, the ecommerce market continues to evolve very rapidly, with the broader outlook remaining very positive.

          Sejuti Banerjea headshot

          Ecommerce Outlook, Part 1: Retailers Gear Up for the Holidays

          Difficult comps notwithstanding, the ecommerce market continues to evolve very rapidly, with the broader outlook remaining very positive.

            Sheraz Mian headshot

            Q3 Earnings Season: Revenue Weakness Stands Out

            The all-around revenue weakness notwithstanding, the growth picture has improved ever so slightly over the past week.

              Sheraz Mian headshot

              Taking Stock of the Q3 Earnings Season

              The picture emerging from the Q3 earnings season is no doubt one of all-around weakness

                Sheraz Mian headshot

                Taking Stock of the Q3 Earnings Season

                The picture emerging from the Q3 earnings season is no doubt one of all-around weakness

                  Sheraz Mian headshot

                  Apple's Report Adds to Tech's Earnings Momentum

                  The Tech sector has stood out in this otherwise weak Q3 earnings season.

                    Sheraz Mian headshot

                    Q3 Earnings Weak, Despite Tech Strength

                    It isn't hard to reach the conclusion that the overall earnings picture remains weak.

                      Brian Bolan headshot

                      How to Invest for the Revolution in TV Advertising

                      A merger in the ad tech space is focused on competing with NLSN, but there is a better investment in that space

                        Brian Bolan headshot

                        Crash-Proof Stocks To Buy Now

                        Crashes happen, but not all stocks are treated the same during the crash.

                          Brian Bolan headshot

                          Monitoring Social Media

                          Investors can use the Zacks Rank the same way parents are using Oxbow to monitor social media stocks.

                            Zacks Equity Research

                            Major Trends in the Telecom industry

                            Telecommunications is one of the few industries to have seen rapid technological improvement even during recessions.

                              Tracey Ryniec headshot

                              Bear of the Day: Baidu (BIDU)

                              Excessive marketing and sales costs and turmoil in China are slamming this Chinese Internet giant.

                                Sheraz Mian headshot

                                Q2 Earnings Season: Revenue Weakness Stands Out

                                It's disappointing to see so few companies beat revenue estimates despite the low expectations.

                                  Brian Bolan headshot

                                  Prime Day: 34 Million Reasons Amazon Will Beat Earnings Now

                                  Prime Day was definitely a success for Amazon, and could end up being great news for AMZN investors as well. The company reports earnings after the bell on Thursday July 23rd, and given the recent moster earnings perfromance from fellow tech giants such as Netflix(NFLX) and Google (GOOGL), Amazon could be "primed" to move higher following its earnings release.

                                    Sheraz Mian headshot

                                    Banks in Focus as Q2 Earnings Season Ramps Up

                                    Banks had an overall decent time in Q2.

                                      Sejuti Banerjea headshot

                                      Online Travel, Advertising See Strong Demand, Competition

                                      With rapid technology-driven international expansion, collaborations and acquisitions/consolidations, global travel trends have become an important consideration for domestic operators.

                                        Sheraz Mian headshot

                                        What Trends to Look for This Earnings Season?

                                        Analyzing the key trends that will drive the 2015 Q2 earnings season.

                                          Sejuti Banerjea headshot

                                          Online Payment Trends Push eCommerce

                                          The demand for suitable online payment systems stems from the need to make fast, broadly-accepted and secure payments at the lowest possible cost. So these factors determine innovation and competition in the space.

                                            Sheraz Mian headshot

                                            Are Tech Sector Earnings Really That Exciting?

                                            The sector's earnings picture seems out of sync with how their stock prices are behaving at present.

                                              Sheraz Mian headshot

                                              Are Negative Q1 Earnings Revisions Unusual?

                                              Management teams have been consistently providing weak guidance, causing estimates to come down over the past couple of years.

                                                Sheraz Mian headshot

                                                Is Oil Driving Q1 Earnings Estimates Lower?

                                                The magnitude of negative revisions for 2015 Q1 exceeds any other recent quarter by a big margin.

                                                  Sejuti Banerjea headshot

                                                  Online and Mobile Transition Driving OTA, Ad Markets

                                                  Ecommerce discussions often exclude online travel because this segment is relatively more mature, with a lot of the growth coming from international expansion.