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Alphabet (GOOGL)

(Real Time Quote from BATS)

$196.15 USD

196.15
13,361,193

+1.48 (0.76%)

Updated Aug 6, 2025 02:26 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

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C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 37% (154 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

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Retail Improves, But Issues Still Remain

These positive retail reports notwithstanding, the sector's overall earnings performance is still on the weak side.

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    Are Retail Earnings Really Improving?

    The overall environment still remains challenging in this space.

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      Q2 Earnings Season Scorecard

      Positive EPS surprises are tracking modestly above the 4- and 12-quarter averages.

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        Q2 Earnings Season Scorecard

        Positive EPS surprises are tracking modestly above the 4- and 12-quarter averages.

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          Retail Sector's Disappointing Q2 Earnings Season

          Retail results thus far have been disappointing, with growth tracking below historical periods.

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            4 Things to Know About the Q2 Earnings season

            Earnings and Revenues are in the negative, but they are showing improvements from previous quarters.

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              4 Things to Know about the Q2 Earnings Season

              Earnings and Revenues are in the negative, but they are showing improvements from previous quarters.

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                New Analyst Reports for Google, Chevron, Altria & Others

                Today's must-read reports are for Alphabet (GOOGL), Chevron (CVX) and Altria (MO).

                  Zacks Equity Research

                  Stock Market News for August 02, 2016

                  Benchmarks ended mostly lower on Monday as energy stocks slumped, thanks to crude oil returning to bear market territory

                    Zacks Equity Research

                    Stock Market News for August 01, 2016

                    Benchmarks closed mixed on Friday as upbeat tech earnings offset negative reports of energy firms and discouraging GDP data

                      Zacks Equity Research

                      Stock Market News for July 29, 2016

                      Despite decline in energy stocks, benchmarks ended mostly in the green on Thursday on the back of gains in major tech companies.

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                        Q2 Earnings Trends Already Established

                        The modest earnings improvement notwithstanding, growth is still hard to come by.

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                          Stock Market News for July 21, 2016

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                            9 Trends Shaping Retail Ecommerce in 2016

                            Ecommerce remains a fairly small part of total retail at just 7.1% of U.S. retail sales, but eMarketer is optimistic that the share will grow to 9.8% by 2019.

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                              Bull of the Day: Amazon (AMZN)

                              Master of the Web is opening the spigot on profits as AWS begins to gush sales growth

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                                Top 6 Research Reports for June 30, 2016

                                Today's must-read reports are for Alphabet (GOOGL), Monsanto (MON) and McKesson (MCK).

                                  Zacks Equity Research

                                  Stock Market News for June 22, 2016

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                                    New Stock Research Reports for June 22, 2016

                                    Today's must-read reports are for Ford (F), Manulife (MFC) and Tesla (TSLA)

                                      Zacks Equity Research

                                      Stock Market News for June 20, 2016

                                      Looming Brexit fears and Fed not hiking rates this month dragged benchmarks down on Friday, eventually finishing out the week lower

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                                        Bear of the Day: Baidu (BIDU)

                                        The largest Chinese Internet search site lowered revenue guidance on regulatory delays.

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                                          Bear of the Day: TripAdvisor (TRIP)

                                          High valuation and falling estimates will force this stock on a trip south $60 a share.

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                                            Earnings Declines to Continue Into Q2

                                            The Q1 earnings season provided further confirmation of the all-around weak earnings picture.

                                              Zacks Equity Research

                                              Stock Market News for May 13, 2016

                                              Benchmarks closed mixed after shares of Apple declined to a two-year low, which in turn had a negative impact on the S&P 500 and Nasdaq

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                                                Retail's Amazon Problem

                                                Retailers are dealing with a secular shift in consumer preferences.

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                                                  How is the Earnings Picture Evolving?

                                                  The Retail sector is the only one at this stage that has any sizable number of reports still to come.