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Alphabet (GOOGL)

(Delayed Data from NSDQ)

$196.09 USD

196.09
21,537,793

+1.42 (0.73%)

Updated Aug 6, 2025 04:00 PM ET

After-Market: $195.91 -0.18 (-0.09%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 37% (154 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Zacks Equity Research

Amazon Announces Season Two of 'Just Add Magic'

Amazon.com Inc. (AMZN) has scheduled season two of its prime-exclusive original kids series Just Add Magic to premiere on Friday, Jan 13 in the U.S. and the U.K.

    Zacks Equity Research

    BlackBerry (BBRY) Incurs Narrower-Than-Expected Q3 Loss

    BlackBerry Limited (BBRY) posted third-quarter fiscal 2017 (ended Nov 30, 2016) adjusted loss of 1 cent per share, narrower than the Zacks Consensus Estimate of a loss of 4 cents.

      Zacks Equity Research

      Facebook (FB) Introduces Group Video Chat in Messenger

      Facebook (FB) Messenger users can now engage in group video chat with up to 50 participants.

        Zacks Equity Research

        Domino's Pizza (DPZ) Expands Digital Ordering Capabilities

        Domino's Pizza, Inc. (DPZ), is further expanding its digital ordering capabilities with the launch of ordering on Alphabet Inc. (GOOGL) owned Google's personal digital assistance, Google Home.

          Zacks Equity Research

          IBM Watson to Make Unruly's Digital Video Ads More Targeted

          International Business Machines Corporation (IBM) recently announced that Unruly has teamed up with IBM Watson to build a new cognitive powered psychographic targeting tool.

            Ryan McQueeney headshot

            Stock Market Roundup, Dec. 19: GOOGL & BBRY Self-Driving Cars, CLVS Soars

            While there was some afternoon volatility in international markets due to a pair of tragedies in Turkey and Germany, the U.S. indexes were all green on Monday.

              Madeleine Johnson headshot

              Google's Waymo Completes Self-Driving Pacifica Minivan Test

              On Monday, Google parent Alphabet Inc. (GOOGL) announced that Waymo, its new self-driving car unit--previously known as the Google Self-Driving Car Project--and Fiat Chrysler Automobiles (FCAU) have completed their highly-anticipated production self-driving test vehicles.

                Zacks Equity Research

                Stock Market News for December 19, 2016

                Benchmarks ended lower on Friday after Pentagon accused China of seizing an underwater U.S. Navy drone in international waters

                  Zacks Equity Research

                  The Zacks Analyst Blog Highlights: Apple, Alphabet, Facebook, Microsoft and Amazon

                  The Zacks Analyst Blog Highlights: Apple, Alphabet, Facebook, Microsoft and Amazon

                    Zacks Equity Research

                    Is Verizon Forging Ahead with Digital Media Expansion Plans?

                    Verizon Communications Inc. (VZ) is systematically diversifying its business model into the digital media platform, targeting the lucrative segments of digital advertising and content creation as well as distribution.

                      Zacks Equity Research

                      What's in the Cards for BlackBerry (BBRY) in Q3 Earnings?

                      BlackBerry Limited (BBRY) is scheduled to report third-quarter fiscal 2017 operating results on Dec 20, 2016 before market opens.

                        Zacks Equity Research

                        Alphabet's Autonomous Car Project Spins into a New Company

                        Alphabet Inc. (GOOGL) is further strengthening its efforts toward the commercialization of its self-driving cars as evident from the creation of an altogether new self driving company.

                          Sheraz Mian headshot

                          Is the Market Losing Steam?

                          The absence of any near-term catalysts argue against any major moves over the next few weeks, but the long-term outlook is still positive.

                            Ryan McQueeney headshot

                            Will Peter Thiel's Palantir Technologies Be the Best IPO of 2017?

                            Whether it be the wild presidential campaign, unusual number of celebrity deaths, or the disappointingly sluggish IPO market, 2016 has been a rough year. Luckily, investors are already looking to shake things off and welcome in the New Year with several marquee IPOs, possibly including the mysterious big data company Palantir Technologies.

                              Zacks Equity Research

                              BlackBerry (BBRY) Signs Phone Manufacture Deal with TCL

                              BlackBerryLtd. (BBRY) recently announced that it has entered into an agreement with Chinese handset manufacturer, TLC Communication Technology Holdings Ltd. (???TCL???), to make Blackberry handsets.

                                Madeleine Johnson headshot

                                Yahoo (YHOO) Down 5.3% on Security Breach, Verizon Deal Doubts

                                On Thursday, shares of Yahoo Inc. (YHOO) are down about 5.3% in afternoon trading after reports have surfaced that Verizon (VZ) is weighing doubts on its deal to acquire the internet company for $4.8 billion, following news of another security breach.

                                  Zacks Equity Research

                                  Salesforce (CRM) to Acquire Another Start-up Twin Prime

                                  salesforce.com, Inc. (CRM) recently entered into a definitive agreement to acquire a tiny start-up called Twin Prime.

                                    Zacks Equity Research

                                    Zacks Industry Outlook Highlights: Verizon Communications, AT&T, Comcast, DISH Network and Alphabet

                                    Zacks Industry Outlook Highlights: Verizon Communications, AT&T, Comcast, DISH Network and Alphabet

                                      Zacks Equity Research

                                      IBM Looks to Invest $1B to Create 25,000 jobs in the U.S.

                                      Reportedly, International Business Machines Corporation (IBM) CEO Ginni Rometty has expressed her intent to create 25,000 job opportunities for U.S. citizens.

                                        Zacks Equity Research

                                        U.S. Telecom on Growth Trajectory

                                        The appointment to the transition team appears to put net neutrality back on the front burner at the FCC.

                                          Zacks Equity Research

                                          Microsoft Ventures to Fund Advancements in AI Startups

                                          Reportedly, Microsoft Corporation (MSFT) owned Microsoft Ventures has announced the formation of a new investment fund for artificial intelligence (AI) companies worldwide.

                                            Zacks Equity Research

                                            Google Inks Deal With Cuba to Improve Internet Service

                                            Alphabet Inc.'s (GOOGL) Google is moving full steam ahead with its objective to improve Internet connectivity across the world.

                                              Zacks Equity Research

                                              NVIDIA (NVDA) to Move Further into Autonomous Car Market

                                              The California Department of Motor Vehicles (CDMV) granted NVIDIA Corporation (NVDA) a permit for testing its self-driving vehicle technology on public roads.

                                                Zacks Equity Research

                                                Can Intel Challenge NVIDIA in the Self-Driving Car Space?

                                                Intel Corporation???s (INTC) recent deal wins is anticipated to strengthen its footprint and improve its competitive position against NVIDIA (NVDA) in the self-driving car market.

                                                  Ryan McQueeney headshot

                                                  Michigan Becomes First State To Regulate Self-Driving Cars

                                                  Michigan Governor Rick Snyder signed a series of bills related to self-driving cars into law on Friday, making the state most-associated with the American auto industry the first to regulate autonomous vehicles.