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Alphabet (GOOGL)

(Real Time Quote from BATS)

$194.78 USD

194.78
31,576,536

+0.11 (0.06%)

Updated Aug 6, 2025 09:30 AM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

C Value B Growth B Momentum C VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 37% (154 out of 246)

Industry: Internet - Services

Zacks News

Alphabet is one of the most innovative companies in the modern technological age. Over the last few years, the company has evolved from primarily being a search-engine provider to cloud computing, ad-based video and music streaming, autonomous vehicles, healthcare providers and others. In the online search arena, Google is a monopoly with more than 94% of the online search volume and market. Over the years, the company has witnessed increase in search queries, resulting from ongoing growth in user adoption and usage, primarily on mobile devices, continued growth in advertiser activity, and improvements in ad formats. The company is gaining market share in the cloud-computing, driven by continued strength in Google Cloud Platform and G Suite offerings.

Sheraz Mian headshot

Q1 Earnings: A Case of Low Expectations

Positive surprises are more numerous relative to historical periods.

    Zacks Equity Research

    Stock Market News for April 29, 2016

      Sheraz Mian headshot

      Why Are More Companies Beating Q1 Estimates?

      For the most part, the more widespread positive surprises are a function of low estimates.

        Sheraz Mian headshot

        Low Expectations Helping Q1 Earnings Picture

        While growth remains problematic, actual results are turning out to be not as bad as expected.

          Sheraz Mian headshot

          Low Expectations Helping Q1 Earnings Picture

          While growth remains problematic, actual results are turning out to be not as bad as expected.

            Zacks Equity Research

            Stock Market News for April 25, 2016

            Benchmarks closed mixed on Friday following lower-than-expected earnings results from Microsoft and Alphabet.

              Kevin Cook headshot

              Bear of the Day: Equinix (EQIX)

              Data center REIT sees a peak in earnings as shares hit all-time highs

                Zacks Equity Research

                Stock Market News for March 30, 2016

                Benchmarks finished in the green on Tuesday after Fed Chairwoman Janet Yellen indicated that the Fed will take a cautious stance before hiking interest rates.

                  Sejuti Banerjea headshot

                  Online Travel Prices Up, Display Beats Search Ads in 2016

                  Increased digitization, mobile adoption, international expansion and better analytics are key drivers.

                    Sejuti Banerjea headshot

                    2016 Online Payments Trends to Look Out For

                    This technology could finally eliminate financial intermediaries because security and authentication wouldn't be a concern anymore.

                      Jeremy Mullin headshot

                      Bull of the Day: Himax Tecnologies (HIMX)

                      Get paid a dividend while this stock breaks out.

                        Sheraz Mian headshot

                        Estimates for 2016 Q1 Falling Sharply

                        The picture emerging from the Q4 earnings season is one of all around weakness.

                          Zacks Equity Research

                          Stock Market News for February 08, 2016

                          Benchmarks ended in the red amid a sharp fall in technology stocks on Friday

                            Jeremy Mullin headshot

                            3 Nasdaq Stocks Bucking The Trend

                            Instead of catching knives, stick with stocks that have positive price action.

                              Sheraz Mian headshot

                              Earnings Growth Challenge Continues

                              Recent weakness in oil and other commodity prices has effectively guaranteed that this negative growth trend will continue.

                                Zacks Equity Research

                                Stock Market News for February 01, 2016

                                Benchmarks finished in the green after the Bank of Japan lowered the key interest rate into negative territory in order to boost its economy

                                  Brian Bolan headshot

                                  What Amazon Earnings Miss Means For Tech

                                  A look at the earnings miss and the impact of tech stocks and at least one retail name.

                                    Zacks Equity Research

                                    Stock Market News for January 28, 2016

                                    Benchmarks closed in negative territory after the Fed failed to provide enough clues about a rate hike in March

                                      Kevin Cook headshot

                                      Bull of the Day: Dycom Industries (DY)

                                      Broadband build-out is adding giga-power to this engineering & construction firm's earnings

                                        Zacks Equity Research

                                        Stock Market News for January 13, 2016

                                          Zacks Equity Research

                                          Don't Miss Out on Telecom Carrier Expansion Spree

                                          Going forward, the wireline industry will largely evolve around fiber-based superfast gigabit data transmission network.

                                            Zacks Equity Research

                                            Stock Market News for January 04, 2016

                                            Benchmarks ended the last trading day of 2015 in the red, dragged down by declines in technology shares

                                              Kevin Cook headshot

                                              Bull of the Day: NVIDIA (NVDA)

                                              The video game chip maker unveils new technology for self-driving cars this week at CES

                                                Zacks Equity Research

                                                Stock Market News for December 30, 2015

                                                Broad based gains in technology stocks and a rebound in oil prices helped benchmarks end in the green on Tuesday

                                                  Zacks Equity Research

                                                  Stock Market News for December 22, 2015

                                                  Benchmarks recovered from a sharp selloff last week to end in the green on Monday, led by gains in technology and hospital stocks