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Roku (ROKU)

(Delayed Data from NSDQ)

$79.98 USD

79.98
15,366,259

-14.18 (-15.06%)

Updated Aug 1, 2025 04:00 PM ET

After-Market: $79.90 -0.08 (-0.10%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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1-Strong Buy of 5 1        

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value A Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

Zacks Rank Education -- Learn more about the Zacks Rank
Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 40% (147 out of 246)

Industry: Broadcast Radio and Television

Zacks News

Zacks Equity Research

Roku (ROKU) Ascends But Remains Behind Market: Some Facts to Note

Roku (ROKU) closed at $58.46 in the latest trading session, marking a +0.1% move from the prior day.

Zacks Equity Research

Roku (ROKU) Expected to Beat Earnings Estimates: Can the Stock Move Higher?

Roku (ROKU) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

ROKU Falls 21.4% YTD: Should Investors Hold or Fold the Stock?

Roku's strategic pivots show promise amid market challenges. Investors can hold the stock, awaiting clearer growth signals for potential 2025 entry.

Zacks Equity Research

Roku (ROKU) Upgraded to Strong Buy: Here's Why

Roku (ROKU) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #1 (Strong Buy).

Akashlina Dewanjee headshot

ROKU vs. WBD: Which Ad-Supported Streaming Stock is the Better Buy?

ROKU stands out as a better investment opportunity than WBD in 2025, given its exceptional advertising performance and strategies.

Zacks Equity Research

Investors Heavily Search Roku, Inc. (ROKU): Here is What You Need to Know

Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Zacks Equity Research

Why Investors Need to Take Advantage of These 2 Consumer Discretionary Stocks Now

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

Sanghamitra Saha headshot

Looking for Earnings Beat? Buy These 5 Top-Ranked Stocks

Top-ranked stocks Fox (FOXA), Roku (ROKU), Fortinet (FTNT), Okta (OKTA) and Affirm (AFRM) are likely to beat on the bottom line in their upcoming releases.

Zacks Equity Research

Roku (ROKU) Rises But Trails Market: What Investors Should Know

In the most recent trading session, Roku (ROKU) closed at $60.22, indicating a +1.6% shift from the previous trading day.

Zacks Equity Research

Why Investors Need to Take Advantage of These 2 Consumer Discretionary Stocks Now

Finding stocks expected to beat quarterly earnings estimates becomes an easier task with our Zacks Earnings ESP.

Zacks Equity Research

Down -20.88% in 4 Weeks, Here's Why You Should You Buy the Dip in Roku (ROKU)

Roku (ROKU) is technically in oversold territory now, so the heavy selling pressure might have exhausted. This along with strong agreement among Wall Street analysts in raising earnings estimates could lead to a trend reversal for the stock.

Zacks Equity Research

Wall Street Bulls Look Optimistic About Roku (ROKU): Should You Buy?

Based on the average brokerage recommendation (ABR), Roku (ROKU) should be added to one's portfolio. Wall Street analysts' overly optimistic recommendations cast doubt on the effectiveness of this highly sought-after metric. So, is the stock worth buying?

Zacks Equity Research

Here is What to Know Beyond Why Roku, Inc. (ROKU) is a Trending Stock

Roku (ROKU) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Zacks Equity Research

Roku (ROKU) Beats Stock Market Upswing: What Investors Need to Know

In the closing of the recent trading day, Roku (ROKU) stood at $71.37, denoting a +1.09% change from the preceding trading day.

Zacks Equity Research

Roku (ROKU) Gains But Lags Market: What You Should Know

The latest trading day saw Roku (ROKU) settling at $70.60, representing a +0.23% change from its previous close.

Zacks Equity Research

Roku (ROKU) Exceeds Market Returns: Some Facts to Consider

In the closing of the recent trading day, Roku (ROKU) stood at $81.78, denoting a +0.68% change from the preceding trading day.

Nilanshi Mukherjee headshot

Roku Rises 6% in 6 Months: Is it the Right Time to Buy the Stock?

ROKU's advertising growth and plans for global expansion present a compelling entry point for investors in 2025.

Zacks Equity Research

Is Roku (ROKU) Outperforming Other Consumer Discretionary Stocks This Year?

Here is how Roku (ROKU) and Super Group (SGHC) Limited (SGHC) have performed compared to their sector so far this year.

Zacks Equity Research

Wall Street Analysts Think Roku (ROKU) Is a Good Investment: Is It?

According to the average brokerage recommendation (ABR), one should invest in Roku (ROKU). It is debatable whether this highly sought-after metric is effective because Wall Street analysts' recommendations tend to be overly optimistic. Would it be worth investing in the stock?

Zacks Equity Research

Is Trending Stock Roku, Inc. (ROKU) a Buy Now?

Recently, Zacks.com users have been paying close attention to Roku (ROKU). This makes it worthwhile to examine what the stock has in store.

Nilanshi Mukherjee headshot

The Trade Desk Plunges 53% YTD: Should You Buy the Dip or Wait?

TTD faces challenges due to slower platform adoption and competitive pressures, but strong demand in CTV and key partnerships offer growth potential.

Zacks Equity Research

The Zacks Analyst Blog Highlights Alphabet, Netflix, Walt Disney and Roku

Alphabet, Netflix, Walt Disney and Roku are part of the Zacks top Analyst Blog.

Zacks Equity Research

Why Roku (ROKU) Outpaced the Stock Market Today

Roku (ROKU) closed the most recent trading day at $70.86, moving +1.75% from the previous trading session.

Moumita C. Chattopadhyay headshot

Top Streaming Content Stocks to Consider for Solid Returns

Have Netflix, Roku, Alphabet and Disney stock in your portfolio to capitalize on streaming's growth, rising demand and innovative monetization strategies.

Zacks Equity Research

Is Most-Watched Stock Roku, Inc. (ROKU) Worth Betting on Now?

Recently, Zacks.com users have been paying close attention to Roku (ROKU). This makes it worthwhile to examine what the stock has in store.