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Roku (ROKU)

(Delayed Data from NSDQ)

$99.16 USD

99.16
2,031,403

+0.82 (0.83%)

Updated Sep 18, 2025 03:59 PM ET

After-Market: $99.26 +0.10 (0.10%) 6:22 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.64%
2Buy17.83%
3Hold9.69%
4Sell5.29%
5Strong Sell2.54%
S&P50011.29%

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3-Hold of 5     3    

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

D Value A Growth B Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 25% (184 out of 245)

Industry: Broadcast Radio and Television

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Zacks News

Moumita C. Chattopadhyay headshot

Must-Watch Streaming Stocks Poised to Gain From Content Boom

by Moumita C. Chattopadhyay

TME, Disney and Roku are powering the global streaming surge with subscriber growth, ad momentum and fresh content strategies.

Zacks Equity Research

Is It Worth Investing in Roku (ROKU) Based on Wall Street's Bullish Views?

by Zacks Equity Research

Based on the average brokerage recommendation (ABR), Roku (ROKU) should be added to one's portfolio. Wall Street analysts' overly optimistic recommendations cast doubt on the effectiveness of this highly sought-after metric. So, is the stock worth buying?

Kashvi Chandgothia headshot

ROKU Appreciates 26.3% YTD: Three Key Reasons to Hold the Stock Now

by Kashvi Chandgothia

Roku shares are up 26.3% year to date as platform revenues, streaming hours and ad tools show continued growth.

Zacks Equity Research

Here's Why Roku (ROKU) is a Strong Momentum Stock

by Zacks Equity Research

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Zacks Equity Research

Roku (ROKU) Stock Dips While Market Gains: Key Facts

by Zacks Equity Research

In the latest trading session, Roku (ROKU) closed at $96.99, marking a -2.41% move from the previous day.

Zacks Equity Research

Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It

by Zacks Equity Research

Roku (ROKU) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Zacks Equity Research

Can Sports Engagement Emerge as ROKU's Next Pillar for Revenue Growth?

by Zacks Equity Research

Roku is leaning into live sports to grow high-value viewership, lift engagement and attract premium advertising dollars.

Kashvi Chandgothia headshot

ROKU vs. CMCSA: Which Streaming Stock is Better Positioned for Growth?

by Kashvi Chandgothia

Roku's content, commerce and ad synergy give it an edge as CMCSA navigates slower streaming profitability.

Zacks Equity Research

Can Rising Streaming Hours Translate Into Revenue Gains for Roku?

by Zacks Equity Research

As ROKU's streaming hours surge, the key question is whether engagement will translate into revenue.

Zacks Equity Research

Is Roku (ROKU) a Buy as Wall Street Analysts Look Optimistic?

by Zacks Equity Research

Based on the average brokerage recommendation (ABR), Roku (ROKU) should be added to one's portfolio. Wall Street analysts' overly optimistic recommendations cast doubt on the effectiveness of this highly sought-after metric. So, is the stock worth buying?

Zacks Equity Research

Roku's Devices Segment Under Pressure: A Temporary Setback or Trend?

by Zacks Equity Research

ROKU faces revenue decline in the Devices segment but leans on innovation, a flat 2025 outlook and a strong U.S. CTV share to fuel growth.

Zacks Equity Research

Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know

by Zacks Equity Research

Recently, Zacks.com users have been paying close attention to Roku (ROKU). This makes it worthwhile to examine what the stock has in store.

Vasundhara Sawalka headshot

Can ROKU Channel Push Shares Higher After 19.8% 6-Month Rally?

by Vasundhara Sawalka

ROKU rises 19.8% over 6 months on strength in Roku Channel, but elevated valuation suggests holding existing positions while waiting for better entry points in 2025.

Zacks Equity Research

Roku's Ad Growth Outpaces OTT Market: Is Revenue Momentum Sustainable?

by Zacks Equity Research

With ad growth outpacing the OTT market, ROKU leverages DSP ties and The Roku Channel to drive platform gains.

Zacks Equity Research

Why Roku (ROKU) is a Top Momentum Stock for the Long-Term

by Zacks Equity Research

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Zacks Equity Research

Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It

by Zacks Equity Research

Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Vasundhara Sawalka headshot

NFLX vs. ROKU: Which Ad-Supported Streaming Stock is the Better Buy?

by Vasundhara Sawalka

Buy Netflix as ad revenues double & blockbuster content drives 16% growth; wait on Roku until sustainable profitability emerges despite platform strength.

Zacks Equity Research

Investors Heavily Search Roku, Inc. (ROKU): Here is What You Need to Know

by Zacks Equity Research

Recently, Zacks.com users have been paying close attention to Roku (ROKU). This makes it worthwhile to examine what the stock has in store.

Zacks Equity Research

ROKU Q2 Earnings Beat Estimates, Revenues Rise Y/Y, Stock Down

by Zacks Equity Research

ROKU posts surprise Q2 profit and 15% revenue growth as ad strength, The Roku Channel, and Disney tie-ups boost momentum.

Zacks Equity Research

New Strong Buy Stocks for August 1st

by Zacks Equity Research

ROKU, PHAR, ASC, META and ARI have been added to the Zacks Rank #1 (Strong Buy) List on August 1, 2025.

Mark Vickery headshot

Markets Finish July with a Slight Selloff, Plus AAPL, AMZN Report

by Mark Vickery

Aside from the clear "all in" AI investments being made by the top tech firms, things aren???t getting demonstrably better from this vista.

Zacks Equity Research

Roku (ROKU) Q2 Earnings: Taking a Look at Key Metrics Versus Estimates

by Zacks Equity Research

The headline numbers for Roku (ROKU) give insight into how the company performed in the quarter ended June 2025, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

Zacks Equity Research

Roku (ROKU) Q2 Earnings and Revenues Beat Estimates

by Zacks Equity Research

Roku (ROKU) delivered earnings and revenue surprises of +143.75% and +3.58%, respectively, for the quarter ended June 2025. Do the numbers hold clues to what lies ahead for the stock?

Mark Vickery headshot

Economy Heating Up on PCE for June

by Mark Vickery

Pre-market and bond yield numbers appear to be in reaction to this morning's economic posts.

Zacks Equity Research

PCE Comes in Warmer Than Expected

by Zacks Equity Research

PCE Comes in Warmer Than Expected.