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Roku (ROKU)

(Delayed Data from NSDQ)

$79.98 USD

79.98
15,366,259

-14.18 (-15.06%)

Updated Aug 1, 2025 04:00 PM ET

After-Market: $79.90 -0.08 (-0.10%) 7:58 PM ET

Zacks Rank:

This is our short term rating system that serves as a timeliness indicator for stocks over the next 1 to 3 months. How good is it? See rankings and related performance below.

Zacks Rank Definition Annualized Return
1Strong Buy23.75%
2Buy17.82%
3Hold9.58%
4Sell5.28%
5Strong Sell2.61%
S&P50011.30%

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1-Strong Buy of 5 1        

Style Scores:

The Style Scores are a complementary set of indicators to use alongside the Zacks Rank. It allows the user to better focus on the stocks that are the best fit for his or her personal trading style.

The scores are based on the trading styles of Value, Growth, and Momentum. There's also a VGM Score ('V' for Value, 'G' for Growth and 'M' for Momentum), which combines the weighted average of the individual style scores into one score.

  • Value Score A
  • Growth Score A
  • Momentum Score A
  • VGM Score A

Within each Score, stocks are graded into five groups: A, B, C, D and F. As you might remember from your school days, an A, is better than a B; a B is better than a C; a C is better than a D; and a D is better than an F.

As an investor, you want to buy stocks with the highest probability of success. That means you want to buy stocks with a Zacks Rank #1 or #2, Strong Buy or Buy, which also has a Score of an A or a B in your personal trading style.

Zacks Style Scores Education - Learn more about the Zacks Style Scores

F Value A Growth A Momentum B VGM

Industry Rank:

The Zacks Industry Rank assigns a rating to each of the 265 X (Expanded) Industries based on their average Zacks Rank.

An industry with a larger percentage of Zacks Rank #1's and #2's will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4's and #5's.

The industry with the best average Zacks Rank would be considered the top industry (1 out of 265), which would place it in the top 1% of Zacks Ranked Industries. The industry with the worst average Zacks Rank (265 out of 265) would place in the bottom 1%.

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Zacks Industry Rank Education -- Learn more about the Zacks Industry Rank

Bottom 40% (147 out of 246)

Industry: Broadcast Radio and Television

Zacks News

Akashlina Dewanjee headshot

Roku vs. Comcast: Which Streaming Stock is the Better Investment?

ROKU outpaces CMCSA in streaming with surging ad revenues, daily users and narrowing losses fueling 2025 investor confidence.

Zacks Equity Research

The Zacks Analyst Blog Highlights Netflix, Disney, Charter Communications, Roku and Roblox

Netflix, Disney, Charter, Roku and Roblox look strong as Zacks sees consumer confidence rebound and each stock earns a Buy rating.

Akashlina Dewanjee headshot

Roku Stock Plunges 10% in 3 Months: Should You Buy the Dip or Wait?

ROKU's Frndly TV deal, ad growth and positive 2025 outlook present a compelling entry point for investors in 2025.

Nalak Das headshot

Pick 5 Buyer-Focused Stocks as Consumer Confidence Rebounds in May

Consumer confidence rebounds in May. Zacks highlights DIS, NFLX, CHTR, ROKU and RBLX as top buy picks in the consumer discretionary space.

Zacks Equity Research

Is Roku (ROKU) a Buy as Wall Street Analysts Look Optimistic?

Based on the average brokerage recommendation (ABR), Roku (ROKU) should be added to one's portfolio. Wall Street analysts' overly optimistic recommendations cast doubt on the effectiveness of this highly sought-after metric. So, is the stock worth buying?

Zacks Equity Research

Here is What to Know Beyond Why Roku, Inc. (ROKU) is a Trending Stock

Recently, Zacks.com users have been paying close attention to Roku (ROKU). This makes it worthwhile to examine what the stock has in store.

Zacks Equity Research

Wall Street Analysts See a 28.78% Upside in Roku (ROKU): Can the Stock Really Move This High?

The average of price targets set by Wall Street analysts indicates a potential upside of 28.8% in Roku (ROKU). While the effectiveness of this highly sought-after metric is questionable, the positive trend in earnings estimate revisions might translate into an upside in the stock.

Zacks Equity Research

FOXA Rises 16.3% YTD: Should You Buy, Sell or Hold the Stock?

Fox showcases strong fundamentals, driven by consistent audience engagement and demand, which investors may see as a compelling investment opportunity in 2025.

Zacks Equity Research

Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know

Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Akashlina Dewanjee headshot

Roku vs. Paramount Global: Which Streaming Stock is the Better Pick?

ROKU and PARA are well-established players in the rapidly evolving ad-supported streaming space. Which stock has the greater upside potential?

Zacks Equity Research

Wall Street Analysts Think Roku (ROKU) Could Surge 44.83%: Read This Before Placing a Bet

The average of price targets set by Wall Street analysts indicates a potential upside of 44.8% in Roku (ROKU). While the effectiveness of this highly sought-after metric is questionable, the positive trend in earnings estimate revisions might translate into an upside in the stock.

Zacks Equity Research

Brokers Suggest Investing in Roku (ROKU): Read This Before Placing a Bet

The average brokerage recommendation (ABR) for Roku (ROKU) is equivalent to a Buy. The overly optimistic recommendations of Wall Street analysts make the effectiveness of this highly sought-after metric questionable. So, is it worth buying the stock?

Zacks Equity Research

Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It

Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Moumita C. Chattopadhyay headshot

Top Streaming Content Stocks to Keep an Eye on for Solid Gains

Keep Netflix, Roku and Alphabet in your portfolio to take advantage of the growing streaming market, increasing demand and innovative monetization strategies.

Zacks Equity Research

ROKU Q1 Loss Narrower Than Expected, Revenues Increase Y/Y

Roku's first-quarter 2025 results benefit from consistent growth in streaming hours on The Roku Channel and various third-party platform integrations.

Zacks Equity Research

Why Investors Need to Take Advantage of These 2 Consumer Discretionary Stocks Now

Finding stocks expected to beat quarterly earnings estimates becomes an easier task with our Zacks Earnings ESP.

Zacks Equity Research

Roku (ROKU) Q1 Earnings: Taking a Look at Key Metrics Versus Estimates

While the top- and bottom-line numbers for Roku (ROKU) give a sense of how the business performed in the quarter ended March 2025, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.

Zacks Equity Research

Roku (ROKU) Reports Q1 Loss, Tops Revenue Estimates

Roku (ROKU) delivered earnings and revenue surprises of 29.63% and 1.61%, respectively, for the quarter ended March 2025. Do the numbers hold clues to what lies ahead for the stock?

Akashlina Dewanjee headshot

Roku Gears Up to Report Q1 Earnings: Buy, Sell or Hold the Stock?

ROKU shows promise, but valuation reflects growth. Investors can hold and wait for a better entry amid Q1 margin pressure and rising ad competition.

Zacks Equity Research

Countdown to Roku (ROKU) Q1 Earnings: A Look at Estimates Beyond Revenue and EPS

Beyond analysts' top -and-bottom-line estimates for Roku (ROKU), evaluate projections for some of its key metrics to gain a better insight into how the business might have performed for the quarter ended March 2025.

Zacks Equity Research

These 2 Consumer Discretionary Stocks Could Beat Earnings: Why They Should Be on Your Radar

Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.

Zacks Equity Research

Roku (ROKU) Exceeds Market Returns: Some Facts to Consider

Roku (ROKU) closed the most recent trading day at $65.75, moving +1.7% from the previous trading session.

Akashlina Dewanjee headshot

Roku Introduces New Device Line-Up: Buy, Sell or Hold the Stock?

ROKU launches a new device line-up, but with the device business still being under pressure, investors can consider holding the stock for now.

Zacks Equity Research

Sirius XM (SIRI) Reports Next Week: What to Expect

Sirius XM (SIRI) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks Equity Research

FOXA vs. ROKU: Which Stock Is the Better Value Option?

FOXA vs. ROKU: Which Stock Is the Better Value Option?